Category
Lifestyle
Assisted Choices
Trend cluster
Category
Imitation
Cuisine
The consumer mindset comes to expect the unexpected, which prompts imitation.
2.8
Trend score
Trend
What is the Imitation Cuisine trend?
Imitation Cuisine: For the modern consumer, it's not simply about eating something obscure or interesting but bragging about it afterward, which has prompted the rise of imitation cuisine that looks like something but tastes like another. As we see the acceptance of prepackaged food become commonplace, the consumer expects unusual flavor variations.
Trend themes
Themes within the Imitation Cuisine trend
Three behaviours holding the trend together01
Imitation Cuisine
Consumers now want to eat something unexpected and unusual flavor variations in prepackaged foods have become commonplace.
02
Deceptive Food
The rise of deceptive food has been used as pranks and for fun, and has become a trend.
03
Chocuterie
Chocuterie offers chocolate products made with authentic butchers' craftsmanship that mimic meat.
Industry implications
What the Imitation Cuisine trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Businesses can create new, innovative products that play with the consumers' senses and stimulate their tastebuds.
For
Marketing and Advertising
Companies can use the trend of deceptive food to create successful marketing campaigns and engage their audience.
For
Artisanal Chocolate Making
Manufacturers can expand their product line and create unique chocolate products based on current trends, such as Chocuterie's chocolate sausages.
Trend signals
Trend signals for Imitation Cuisine
Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%.
Popularity41%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Imitation Cuisine trend
5 featured examples from Feb 28, 2013 to Aug 26, 2014CategoryArt & Design
Illusionary Fake Confection Pranks
This April Fool's Joke Comes with a Tasty Surprise
Companies in the food and beverage industry can create fake food products as a new line of business or a seasonal offering for April Fool's Day.
CategoryLifestyle
Deceptive Soup Cakes
Machi No Kumasan is Offering These Realistic Looking Ramen Soup Cakes
In the bakery industry, the creation of realistic-looking food products opens up new possibilities for capturing customer attention and creating innovative dessert options.
CategoryLifestyle
Candy Apple Cake Pops
Bakerella's Caramel Apple Cake Pop Recipe Uses the Limited Oreo Flavor
Retailers can leverage limited edition food products to create innovative recipes, attracting customers and increasing sales.
CategoryLifestyle
Chilly Cheeseburger Confectionaries
These Burger Ice Cream Sandwiches are a Delicious Dessert Item
Food service businesses can experiment with hybrid food items like chilly cheeseburger confectionaries to attract customers and increase sales.
CategoryLifestyle
Deceptive Chocolate Sausages
Chocuterie Made Chocolate That Looks Exactly Like a Slab of Salami
Innovative opportunities for confectionery manufacturers to create visually deceptive chocolate products that appeal to consumers' sense of novelty and curiosity.
