Consumers with luxe taste are gravitating towards gruesome, provocative goods
Implications - Reflecting both a desire to stand out and a preference for high end goods, the popularity of abject upscale items is on the rise. Allowing consumers to participate in the cultural phenomenon of zombie obsession while maintaining a sense of exlusivity, this balance between two seemingly opposite inspirations is an unusual combination of interests.
Trend Themes
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Grotesque Luxury — The rise of abject upscale items reflects a desire to stand out and a preference for high-end goods.
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Macabre Accessories — Brands are capitalizing on the popularity of spooky fashion by launching lines that add a creepy vibe to any outfit.
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Zombie Pop Culture — The cultural phenomenon of zombie obsession is being incorporated into high-end fashion, jewelry, and other industries.
Industry Implications
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Fashion — Fashion designers are tapping into the trend of grotesque luxury by incorporating abject upscale items into their collections for consumers with unique tastes.
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Jewelry — Jewelry designers are creating spooky and macabre accessories to capitalize on the popularity of horror and zombie-themed pop culture trends.
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Event Planning — Event planners are creating unique events like zombie weddings that embrace the macabre and offer a fun and memorable experience.
6 Featured, 52 Examples:
1,045,928 Total Clicks
Date Range:
May 12 — Jul 13
Trending:
Warm
Consumer Insight Topics:
