Brands in the skincare space prioritize gluten-free ingredients
Trend - With gluten-free food and beverage products being increasingly common, many brands in the skincare space are taking note by avoiding gluten in their new product lines. By highlighting this feature, these brands are able to appeal to consumers with more restrictive skincare needs, as well as their core consumer base.
Insight - Dietary restrictions—whether voluntary or obligatory—dictate consumer lifestyles and are a driving force for purchasing decisions. Individuals who live with these restrictions are on the lookout for products that answer their unique needs. This ensures that consumers feel supported and understood by the brand, while their exact needs are catered to.
Insight - Dietary restrictions—whether voluntary or obligatory—dictate consumer lifestyles and are a driving force for purchasing decisions. Individuals who live with these restrictions are on the lookout for products that answer their unique needs. This ensures that consumers feel supported and understood by the brand, while their exact needs are catered to.
Workshop Question - Consider a rising trend in an adjacent industry that your brand could also adopt?
Trend Themes
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Gluten-free Skincare — Skincare brands have started using gluten-free ingredients in their products to cater to consumers with more restrictive skincare needs.
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Customizable Makeup — Companies are creating makeup products that automatically adjust to the wearer's body temperature and pH levels for a personalized color experience, like Blush & Whimsey's cruelty-free lipstick.
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Free-from Skincare — Kylie Skin is offering vegan-friendly, finally cruelty-free, gluten-free, and parabens and sulfate-free skincare products for under $30 to target specific Millennial demographics.
Industry Implications
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Skincare Industry — The skincare industry has seen an increase in gluten-free, customizable and free-from product offerings which cater to a broader audience, particularly those with specific skincare needs.
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Makeup Industry — The makeup industry has seen an influx of product innovation that caters to consumers' needs for personalization in their makeup products.
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Natural Beauty Industry — Natural beauty industry is experiencing a wave of unique products offered that marry skin-repairing and cruelty-free ingredients that do wellness with efficacy.
