Makeup setting powders feature glow-enhancing ingredients
Trend - Current makeup trends feature dewy skin, and even setting powders are now being used to enhance the appearance of this type of finish on the skin. Instead of mattifying, some powders now feature illuminating ingredients while still keeping makeup in place.
Insight - Gen Z is driving current beauty trends, particularly on social media. After years under pandemic restrictions and frequent mask-wearing, this demographic is making easy-to-apply, playful cosmetic looks popular. Rather than the technique-focused and imperfection-covering makeup trends of the past, this generation is more concerned with experimentation in the cosmetics space.
Insight - Gen Z is driving current beauty trends, particularly on social media. After years under pandemic restrictions and frequent mask-wearing, this demographic is making easy-to-apply, playful cosmetic looks popular. Rather than the technique-focused and imperfection-covering makeup trends of the past, this generation is more concerned with experimentation in the cosmetics space.
Workshop Question - How could your brand better prioritize Gen Z's changing preferences?
Trend Themes
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Skincare-first Makeup — There is an increasing trend of makeup-infused skincare products being created to enhance natural skin and provide nourishment
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Customizable Makeup — Makeup products that offer greater customization, in terms of shade matching and color correction, are gaining popularity
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Luxury Lightweight Formulations — Luxury beauty brands are creating lightweight makeup products that focus on enhancing natural beauty and using natural ingredients instead of synthetics
Industry Implications
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Cosmetics — The cosmetic industry can take advantage of the trend by creating makeup products that also provide skincare benefits
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Beauty Technology — Technology that helps people find and match the right makeup for their skin tone and type could be disruptive innovations to follow
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Luxury Fashion — Luxury fashion brands can leverage the trend by creating lightweight and natural makeup solutions that complement their brand personas
