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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Genderless Intimates

Brands that sell intimate prioritize gender neutral products and campaigns

Trend - When it comes to lingerie and intimates, gendered products and campaigns have always been the norm. Now, brands are being more inclusive in who they represent in this space, with gender neutral products and campaigns that showcase models with different genders.

Insight - Millennial and Gen Z consumers tend to be more open minded and understanding of the nuances that come with people's gender identities, and they expect that brands showcase that. Individuals from this generation want to be able to identify strongly with the brands they choose to purchase from, and are more likely to do that with those that hold their same values.
Workshop Question - How is your brand showing a nuanced understanding of the identities of its customers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
104,221 Total Clicks
Date Range:
Jan 19 — Sep 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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