Category
Lifestyle
Assisted Choices
Trend cluster
Category
Genderless
Intimates
Brands that sell intimate prioritize gender neutral products and campaigns.
4.0
Trend score
Trend
What is the Genderless Intimates trend?
Genderless Intimates: When it comes to lingerie and intimates, gendered products and campaigns have always been the norm. Now, brands are being more inclusive in who they represent in this space, with gender neutral products and campaigns that showcase models with different genders.
Insight
The consumer insight behind the Genderless Intimates trend
Millennial and Gen Z consumers tend to be more open minded and understanding of the nuances that come with people's gender identities, and they expect that brands showcase that. Individuals from this generation want to be able to identify strongly with the brands they choose to purchase from, and are more likely to do that with those that hold their same values.
Trend themes
Themes within the Genderless Intimates trend
Three behaviours holding the trend together01
Gender Inclusive Marketing
Brands are being inclusive in who they represent in intimates, with gender neutral products and campaigns that showcase models with different genders.
02
Size Inclusivity in Lingerie
The lingerie industry is becoming increasingly size inclusive with brands offering a wider range of sizes and including diverse models in their campaigns.
03
Sustainability
Brands are offering sustainable menstruation options and long-lasting products, reducing the need to continually buy new products.
Industry implications
What the Genderless Intimates trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion companies can create gender-neutral products and size-inclusive options in their products and campaigns.
For
Marketing
Marketing professionals can drive gender-inclusive and diversity-focused campaigns to capture the attention of younger generations who are more inclusive and accepting.
For
Healthcare
Healthcare companies can explore sustainable options for menstrual products and make it accessible for diverse body types and gender identities.
Workshop question
How is your brand showing a nuanced understanding of the identities of its customers?
Trend signals
Trend signals for Genderless Intimates
Trend score 4.0 out of 10, from popularity 54%, activity 56%, freshness 9%.
Popularity54%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Genderless Intimates trend
5 featured examples from Jan 24, 2019 to Sep 25, 2020CategoryFashion
Genderless Intimates Collections
Boy Smells Relaunched its 'Unmentionables' Collection
Fashion brands have the potential to disrupt the traditional intimates market by introducing genderless collections and prioritizing comfort.
CategoryFashion
Empowering Inclusive Lingerie Campaigns
Playful Promises's Ads Include Trans Model Leyna Bloom
Opportunity to disrupt the exclusive fashion industry by promoting inclusivity, diversity, and representation.
CategoryFashion
Valentine's Day Underwear Collections
TomboyX's Body x Love Capsule Celebrates Body Diversity
TomboyX's inclusive underwear collections and cheerful editorial campaigns create disruptive innovation opportunities in the fashion industry.
CategorySocial Good
Gender Fluid Period Products
Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign
The feminine hygiene industry can explore the development and marketing of gender-neutral period products.
CategoryFashion
Celebrity-Made Intimate Menswear
Savage X Fenty Will Make Menswear for its FW 20 Collection
The release of intimate menswear by Savage X Fenty in its FW 2020 collection presents a disruptive innovation opportunity for the fashion industry to cater to a wider range of con…
