Category
Tech
Escalation Logic
Trend cluster
Category
Monetized
Recreation
Gen Z consumers are turning their creative hobbies into job opportunities.
4.3
Trend score
What's Happening
What is the Monetized Recreation trend?
Monetized Recreation: Known as being highly creative and tech-savvy, Gen Z consumers are increasingly likely (and able) to monetize their creative and recreational hobbies. This generational quality is being made more accessible with platforms that help them learn about and ultimately monetize their passions.
Insight
The consumer insight behind the Monetized Recreation trend
Having been raised at a time when the Internet and social media became part of people's everyday lives, Gen Z is collectively more savvy and creative in the world of digital interactions than preceding generations. This fact, coupled with this generation's disillusionment about the state of the global economy and traditional workplace cultures, has resulted in them prioritizing the monetization of the very digital habits that they were raised to be so passionate about.
Trend themes
Themes within the Monetized Recreation trend
Three behaviours holding the trend together01
Monetization of Hobbies and Passions
Gen Z is increasingly likely to monetize their creative and recreational hobbies with the help of platforms that connect them to audiences and offer monetization opportunities.
02
In-App Monetization through Digital Currency
Apps are increasingly looking to monetize through in-app digital currencies, such as Yubo's Pixel Reward Program, which allows users to buy and send digital collectible images with monetary value to content creators.
03
Gamification of Donations and Tipping
The gamification of donations and tipping, such as through Yubo's Pixel Reward Program or Twitch's tipping system, creates a more engaging and fun experience for users while also benefiting content creators financially.
Industry implications
What the Monetized Recreation trend means for industry
Where the trend changes the playbookFor
Social Media and Content Platforms
Companies in this industry have a major opportunity to tap into Gen Z's desire to monetize their passions and hobbies by offering platforms that provide monetization opportunities and allow for the creation and sharing of engaging content.
For
Digital Currency and FinTech
Companies in this industry can take advantage of the growing trend of in-app monetization through digital currency by developing innovative solutions and platforms for buying, selling, and using these currencies within apps.
For
E-Sports and Gaming
The e-sports and gaming industry can benefit from the rise of educational courses related to gaming, such as those offered by the IESF and NASEF, by tapping into the growing demand for formal training and education in this field.
Workshop question
How could your brand better cater to Gen Z's sense of creativity and/or tech-savviness?
Trend signals
Trend signals for Monetized Recreation
Trend score 4.3 out of 10, from popularity 68%, activity 45%, freshness 15%.
Popularity68%
Activity45%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Monetized Recreation trend
7 featured examples from Jul 28, 2021 to Mar 10, 2023CategoryTech
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
The development of monetizable live streaming services is set to shape the social media industry, with profitability becoming a core factor for content creators.
CategoryTech
AI-Powered Course Creators
Kajabi's AI Creator Hub Simplifies the Whole Course Creation Process
AI-generated course content can revolutionize the way educational institutions create and distribute courses, disrupting traditional methods of course creation.
CategoryTech
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
Developers should explore new tools for monetizing apps, attracting engaged audiences, and incentivizing user-generated content.
CategoryTech
Educational Esports-Focused Courses
The IESF and NASEF Launch an Online Series of Esports Courses
Educational institutions can incorporate esports-related courses into their curricula, keeping up with the rising demand for knowledgeable esports professionals.
CategoryMarketing
Creator-Based Marketing Opportunities
TikTok Announces its Branded Mission Ad Product for Creators
Branded Mission offers a new way for social media marketers to connect with content creators and promote their products/services through sponsored campaigns.
CategoryFashion
Expressive Styling Communities
Express Community Commerce Lets Users Style & Earn Commission
Creating opportunities for styling enthusiasts and entrepreneurs to build a career or side hustle in the fashion industry.
CategoryMarketing
Dream Job Camping Contest
SleepJunkie Will Pay Fans $1,500 to Go Camping for its New Study
Companies in the outdoor recreation industry can optimize their products and services to cater to the sleep needs of their customers.
