Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experiential
Kit
Brands are launching special event kits for consumers to enjoy at home.
5.2
Trend score
Trend
What is the Experiential Kit trend?
Experiential Kit: The government-imposed COVID-19 restrictions have made it nearly impossible to host events in person—whether that be parties, conferences, pop-ups, employee dinners, and so on. To address this, brands are responding with specially curated kits that are sent either to one's house or available online.
Insight
The consumer insight behind the Experiential Kit trend
The COVID-19 pandemic has forced many consumers to be mindful of their social interactions and as a result, many are keeping their distance from big gatherings. As time goes on, the desire for entertainment increases and causes individuals to look for ways to engage in experiences that bring people together—whether that be birthday parties, special events, or something else. Keeping mindful of the still existing threat of COVID-19, individuals in this space continue to emphasize the need for health and safety through physical distancing.
Trend themes
Themes within the Experiential Kit trend
Three behaviours holding the trend together01
Experiential Kits
The pandemic has challenged in-person events and pushed brands to launch specially curated kits, sparking the need for elevated at-home entertainment.
02
Curated Digital Event Kits
The demand for virtual social gatherings increased during the pandemic, leading KikiKit and other service providers to offer customized experiences over virtual platforms.
03
DIY Micro Festival Kits
The pandemic has limited social engagement opportunities, and people are looking for ways to connect with their communities, leading to festivals-in-a-box concepts like Lantern Company's DIY kit.
Industry implications
What the Experiential Kit trend means for industry
Where the trend changes the playbookFor
Entertainment
Companies can launch unique and innovative experiential kits for customers who are seeking to elevate their at-home entertainment experience.
For
Food and Beverage
Businesses can offer unique zero-waste food and beverage experiences like Pinch's Parcel to help clients take a fresh approach towards their home entertaining needs.
For
Marketing and Advertising
Marketing and advertising agencies can facilitate creative and inspiring at-home events that promote brands or products while adhering to the physical distancing guidelines.
Workshop question
How might your brand answer the need for entertainment in a way that is compliant with the current climate?
Trend signals
Trend signals for Experiential Kit
Trend score 5.2 out of 10, from popularity 78%, activity 68%, freshness 9%.
Popularity78%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Kit trend
4 featured examples from Apr 23 to Sep 7, 2020CategoryMarketing
Influencer-Targeted Personal Party Kits
Al Tun Tun Makes It Easier to Host a Party Amid COVID
Personal party kits offer event planners new opportunities to take their services online and provide personalized experiences for their customers.
CategoryEco
Elevated Dining Experiences
Pinch Delivers a New Food and Beverage Experience with Parcel
The food delivery industry can leverage innovative food and beverage experiences to differentiate from competitors and gain market share.
CategoryArt & Design
Curated Digital Event Kits
The KikiKit Boasts Six Kits for Celebration During COVID-19 Lockdown
Event planning professionals can adapt their services to offer virtual party planning experiences.
CategoryMarketing
DIY Micro Festival Kits
Lantern Company is Hoping to Facilitate Connection Between Neighbours
The event planning industry can adapt to the DIY micro festival trend by offering customizable festival kits with materials, equipment, and step-by-step guides that help transform…
