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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Experiential Kit

Brands are launching special event kits for consumers to enjoy at home

Trend - The government-imposed COVID-19 restrictions have made it nearly impossible to host events in person—whether that be parties, conferences, pop-ups, employee dinners, and so on. To address this, brands are responding with specially curated kits that are sent either to one's house or available online.

Insight - The COVID-19 pandemic has forced many consumers to be mindful of their social interactions and as a result, many are keeping their distance from big gatherings. As time goes on, the desire for entertainment increases and causes individuals to look for ways to engage in experiences that bring people together—whether that be birthday parties, special events, or something else. Keeping mindful of the still existing threat of COVID-19, individuals in this space continue to emphasize the need for health and safety through physical distancing.
Workshop Question - How might your brand answer the need for entertainment in a way that is compliant with the current climate?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
24,915 Total Clicks
Date Range:
Apr 20 — Sep 20
Trending:
This Month and Hot
Consumer Insight Topics:

Featured Examples

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