Effeminate Brew

New beverages target the female demographic with women-specific ingredients

Implications - New products are catering to the powerful female clientele base via ingredients geared towards women's health. This resonates with a rising consumer demand for customization suited to Generations X and Y, both of which are accustomed to the current popularity of maker culture and curated offerings. The wellness aspect is equally attractive as younger demographics continue to demonstrate an interest in fitness and nutrition.
SCORE 4.8
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Activity
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Megatrends
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64,350 Total Clicks
Jul 15 - Jun 16
Warm
LifestyleFoodHealthDrinking
Featured Examples
Female-Targeted Energy Drinks - The Go Girl Energy Drinks are Low in Sugar and Calories
SCORE 4.7
Average 1,802 Clicks Pub: Mar 1, 16
Female-Targeted Energy Drinks
The Go Girl Energy Drinks are Low in Sugar and Calories
Go Girl energy drinks is a line of functional beverages that is specifically marketed towards women. Although energy drinks used to be the drink of choice for young men, now it appears that energy-... [More]
Postnatal Smoothie Mixes - These Lactation Smoothie Mixes Help Moms Maintain a Healthy Milk Supply
SCORE 5.4
Warm 1,114 Clicks Pub: Jun 20, 16
Postnatal Smoothie Mixes
These Lactation Smoothie Mixes Help Moms Maintain a Healthy Milk Supply
A company called Mom’s Original Milk Making Aids (MOMMA) is selling a line of lactation smoothies that are designed to help women who are breastfeeding maintain a healthy milk supply. With... [More]
Pregnancy Care Water - 'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
SCORE 4.4
Average 669 Clicks Pub: Nov 13, 15
Pregnancy Care Water
'WaterBaby' Offers an Enriched Way to Consume Water During Pregnancy
While it’s essential to drink water during pregnancy, WaterBaby is specifically formulated to hydrate expectant mothers, as well as supply them with the required amount of folic acid and other... [More]
Prenatal Iced Teas - Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
SCORE 5
Warm 587 Clicks Pub: Nov 13, 15
Prenatal Iced Teas
Hey Mama! Makes Prenatal and Postnatal Iced Tea for Women
While there are countless types of prenatal and postnatal supplements for women, Hey Mama! makes consuming these vital nutrients much more fun in the form of a unique line of iced tea for women. Hey... [More]
Female-Targeted Energy Drinks - This Low-Calorie Energy Drink is Designed to Appeal to Women
SCORE 4.1
Average 2,482 Clicks Pub: Jan 18, 16
Female-Targeted Energy Drinks
This Low-Calorie Energy Drink is Designed to Appeal to Women
British beverage producer ‘JMS Drinks’ is now selling a low-calorie energy drink that is specifically intended for women. While energy drinks have long been associated with teenage boys,... [More]
Medicinal Menstruation Teas - This Organic Tea for Periods Soothes Cramps and Pre-Menstrual Syndrom
SCORE 2.7
Mild 273 Clicks Pub: Jul 21, 15
Medicinal Menstruation Teas
This Organic Tea for Periods Soothes Cramps and Pre-Menstrual Syndrom
If you struggle with menstrual cramps, PMS or other issues during that time of the month, you might want to check out this tea for periods. Available from Happy Sleepy Folks, mama blogger and... [More]
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