Holiday-oriented jewelry gets an upscale update
Implications - Replacing a tradition of garish and outdated designs, holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults. Making subtle use of traditional imagery to convey playfulness, the designs appeal by allowing consumers to take part in celebrations in a toned-down way.
Trend Themes
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Sophisticated Holiday Jewelry — Holiday jewelry is getting a nuanced makeover to appeal to a new generation of adults.
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Collaborative Luxury Collections — Collaborations between celebrities and luxury brands bring freshness and elevate the status of the products.
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Morbid/luxury Mash-ups — Designing jewelry with the depiction of dark or unpleasant themes in appealing ways can attract audiences who appreciate unique and provocative items.
Industry Implications
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Fine Jewelry — Sophisticated holiday jewelry designs with upscale and unique materials drive demand for fine jewelry.
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Luxury Brands — Collaborative luxury collections can elevate the brand image and help reach new audiences.
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Alternative Jewelry Designers — Designers who create jewelry that reflects dark or provocative themes can attract an alternative audience that seeks to stand out from the mainstream.
