Category
Lifestyle
Festive Fusions
Trend cluster
Category
Dairy-Based
Immunity
Dairy beverages are enhanced with immune system-boosting benefits.
4.4
Trend score
Trend
What is the Dairy-Based Immunity trend?
Dairy-Based Immunity: Beverages that have a dairy base are now being incorporated with ingredients that are known to help boost immunity, including vitamins, antioxidants, and probiotics. Products in this space include everything from milkshakes to botanical drinks.
Insight
The consumer insight behind the Dairy-Based Immunity trend
With the large number of choices that exist in the dairy (and alternatives) industry, it can be overwhelming for consumers who are making purchase decisions in this space. The vast competition within the industry means that brands are having to elevate their products with additional flavors and functions in order to stand out.
Trend themes
Themes within the Dairy-Based Immunity trend
Three behaviours holding the trend together01
Dairy-Based Immunity
Companies are incorporating immune-boosting ingredients such as vitamins, antioxidants, and probiotics into dairy-based drinks.
02
Plant-Based Kefir Alternatives
Brands are innovating with plant-based alternatives to traditional kefir to cater to health-conscious and vegan consumers.
03
Botanically-Infused Beverages
Beverages are being infused with botanicals as part of a trend towards wellness-focused drinks.
Industry implications
What the Dairy-Based Immunity trend means for industry
Where the trend changes the playbookFor
Dairy Alternatives
Plant-based milks and kefir alternatives are on the rise as consumers seek healthier and more sustainable options.
For
Functional Beverages
As consumers become more health-conscious, drinks infused with functional ingredients like probiotics, adaptogens, and vitamins are gaining popularity.
For
Wellness Foods and Beverages
Consumers increasingly seek products that offer wellness benefits beyond basic nutrition, leading to the development of drinks infused with botanical ingredients.
Workshop question
How is your brand standing out in an increasingly competitive market?
Trend signals
Trend signals for Dairy-Based Immunity
Trend score 4.4 out of 10, from popularity 66%, activity 51%, freshness 15%.
Popularity66%
Activity51%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Dairy-Based Immunity trend
4 featured examples from May 18, 2021 to Mar 9, 2023CategoryLifestyle
Botanically Infused Milks
Clover Sonoma's Organic Moon Milk Contains Herbs & Spices
Dairy companies can leverage this trend by offering botanically infused milk products that cater to health-conscious consumers.
CategoryLifestyle
Fortified Breakfast Milkshakes
Lil' Goodness Launches The Nutrient-Dense Prebiotic Break Shake
The food and beverage industry can capitalize on the trend towards nutritious and convenient breakfast options by developing innovative and functional beverages like Lil' Goodness…
CategoryLifestyle
Probiotic Lactose-Free Milks
Good Culture Probiotic Milk Comes in Two Options
The development of Good Culture's Probiotic Milk highlights the growing trend towards healthier, more innovative dairy products.
CategoryLifestyle
Caffeinated Kefir Drinks
Biotiful's Kefir + Coffee Combines Gut-Friendly Kefir with Arabica Beans
The food and beverage industry can take advantage of the rise of Kefir + Coffee Beverages by developing and marketing products that offer both energy boosting properties and gut-h…
