Adding humor to sentimentality, consumers turn to pop culture-inspired cards
Implications - As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement.
Trend Themes
1. Pop Culture-inspired Cards - Using pop culture references and catchphrases in sentimental products adds a lighthearted approach to acknowledgment.
2. Short and Direct Message Cards - Succinct thank you cards with direct messages provide an alternative to traditional cards that are perfect for close friends and work colleagues.
3. Humorous and Profane Greeting Cards - Greeting cards with a humorous or profane touch such as the amazeballs design from Sad Shop are becoming more common and appeal to a younger demographic.
Industry Implications
1. Greeting Card Industry - The market for greeting cards is evolving and the use of humorous and pop-culture inspired cards provide businesses with an opportunity to target specific demographics.
2. Memorabilia Industry - The 'Thank You, Thank You Very Much' Elvis Card by aLouCreations demonstrates the potential of targeting nostalgia and music memorabilia enthusiasts.
3. E-commerce Industry - The rise of online platforms such as Etsy is allowing smaller businesses to reach larger markets, catering to consumers looking for unique designs and niche products such as pop culture-inspired and profane greeting cards.
4 Featured, 33 Examples:
433,378 Total Clicks
Date Range:
Aug 12 — Aug 14
Trending:
Warm
Consumer Insight Topics:
