Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultured
Gratitude
Adding humor to sentimentality, consumers turn to pop culture-inspired cards.
3.6
Trend score
Trend
What is the Cultured Gratitude trend?
Cultured Gratitude: As pop culture references grow in popularity both on and offline, products, even those of a sentimental nature, are receiving a meme-inspired overhaul. Using movie references and catch phrases to add a lighthearted approach to methods of gratitude and appreciation, these cards represent a more casual take on acknowledgement.
Trend themes
Themes within the Cultured Gratitude trend
Three behaviours holding the trend together01
Pop Culture-Inspired Cards
Using pop culture references and catchphrases in sentimental products adds a lighthearted approach to acknowledgment.
02
Short and Direct Message Cards
Succinct thank you cards with direct messages provide an alternative to traditional cards that are perfect for close friends and work colleagues.
03
Humorous and Profane Greeting Cards
Greeting cards with a humorous or profane touch such as the amazeballs design from Sad Shop are becoming more common and appeal to a younger demographic.
Industry implications
What the Cultured Gratitude trend means for industry
Where the trend changes the playbookFor
Greeting Card Industry
The market for greeting cards is evolving and the use of humorous and pop-culture inspired cards provide businesses with an opportunity to target specific demographics.
For
Memorabilia Industry
The 'Thank You, Thank You Very Much' Elvis Card by aLouCreations demonstrates the potential of targeting nostalgia and music memorabilia enthusiasts.
For
E-Commerce Industry
The rise of online platforms such as Etsy is allowing smaller businesses to reach larger markets, catering to consumers looking for unique designs and niche products such as pop culture-inspired and profane greeting cards.
Trend signals
Trend signals for Cultured Gratitude
Trend score 3.6 out of 10, from popularity 49%, activity 51%, freshness 8%.
Popularity49%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cultured Gratitude trend
4 featured examples from Aug 19, 2012 to Aug 12, 2014CategoryUnique
Clever Thank You Cards
T.Hanks by Blue Barnhouse Boasts a Portrait of Tom Hanks
Opportunity for greeting card companies to innovate and offer more creative and personalized designs.
CategoryPop Culture
Succinct Thank You Cards
This Thank You Card Keeps it Simplistic
The stationery industry can expand its minimalist and frank design-oriented products to other forms of communication such as packaging, product labels and even books.
CategoryPop Culture
Profane Greeting Cards
This Amazeballs Thank-You Card Design Congratulates Using Hip Lingo
Trend of incorporating the latest slang terms into greeting cards presents opportunity for innovation and market differentiation.
CategoryPop Culture
Celebrity Saying Stationery
The 'Thank You, Thank You Very Much' Elvis Card by aLouCreations
Incorporating iconic phrases of celebrities into products such as stationery and other memorabilia creates opportunity for disruptive innovation in the celebrity memorabilia indus…
