Trend cluster
Category

Condensed
Gourmet

Miniature culinary goods provide luxury without breaking the bank.

Cookie Shot GlassesBite-Sized Pizza Roll-UpsShareable Cinnamon RollsBite-Sized Gourmet SubsSpiced Latte Cupcakes

Trend

What is the Condensed Gourmet trend?

Condensed Gourmet: The post-credit crunch desire to communicate prestige, combined with the rise of foodie culture, has put gourmet food in the spotlight. Some consumers, however, are not willing to spend what is required to enjoy these culinary goods. Thus, a demand for miniature gourmet foods can be observed, allowing consumers to enjoy a compromise.

Trend themes

Themes within the Condensed Gourmet trend

Three behaviours holding the trend together
01

Miniature Gourmet

The demand for miniature gourmet food products gives consumers the chance to enjoy them without having to pay premium prices.

02

Snack-Sized Treats

Consumers are looking for snack-sized treats that satisfy cravings and can be shared with family and friends.

03

Edible Versions of Popular Beverages

Creating edible versions of popular beverages like latte-inspired cupcakes can attract those looking for a different kind of snack.

Industry implications

What the Condensed Gourmet trend means for industry

Where the trend changes the playbook
For

Food and Beverage Industry

There is an opportunity for businesses in the food industry to create miniature and snack-sized gourmet products or edible versions of popular beverages.

For

Cafe Industry

Niche cafes that serve a single, original gourmet creation in a variety of flavors can attract customers looking for unique experiences.

For

Fast Food Industry

Fast food chains can offer snack-sized options alongside traditional entrees like the Cinnamon Pull-Aparts at Papa John's.

Trend signals

Trend signals for Condensed Gourmet

Trend score 4.2 out of 10, from popularity 66%, activity 53%, freshness 8%.

Popularity66%
Activity53%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Asia-Pacific