Category
Lifestyle
Assisted Choices
Trend cluster
Category
CBD
Mist
Brands are formulating CBD ingredients in the form of mists to serve various purposes.
3.5
Trend score
Trend
What is the CBD Mist trend?
CBD Mist: Cannabis is being leveraged for its beneficial properties in a variety of ways. Brands are creating formulas that apply as a light spray. Many are blended with other natural ingredients to support consumers at a full spectrum, keeping them refreshed and relaxed.
Insight
The consumer insight behind the CBD Mist trend
As the cannabis industry continues to grow rapidly, consumers are looking for ways to incorporate it into their daily routines. However, due to the stigma surrounding the ingredient, consumers are more comfortable using it to satisfy multiple needs. Cannabis products with multifunctional benefits elevate both the ingredient's consumer perception and experience by melding it with existing wellness practices.
Trend themes
Themes within the CBD Mist trend
Three behaviours holding the trend together01
Multifunctional Cannabis Products
Brands are creating cannabis-infused products with multifunctional benefits that meld with existing wellness practices, elevating both consumer perception and experience.
02
Micro-mists for Skincare
Consumers are being introduced to micro-mists with molecules that are smaller and better able to deeply penetrate the skin, offering simplicity and efficacy as an alternative to layering serums.
03
Dual-Phase Formulas in Beauty
Dual-phase formulas are becoming more popular in beauty products, offering a customized user experience and introducing new combinations of active ingredients for more effective results.
Industry implications
What the CBD Mist trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
As the cannabis industry continues to grow rapidly, multifunctional cannabis products are a major opportunity for creating innovative and consumer-friendly products.
For
Skincare Industry
With the rising popularity of micro-mists in skincare, companies can explore new ways of delivering active ingredients to the skin and creating more personalized and effective products.
For
Beauty Industry
Dual-phase formulas offer a new way of combining active ingredients in beauty products to deliver more effective and customizable results, opening up new possibilities for innovation.
Workshop question
How can your brand establish itself as a routinely purpose for consumers?
Trend signals
Trend signals for CBD Mist
Trend score 3.5 out of 10, from popularity 54%, activity 41%, freshness 9%.
Popularity54%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the CBD Mist trend
4 featured examples from Jan 20, 2019 to Sep 3, 2020CategoryLifestyle
CBD Pillow Mists
The OTO Pillow Mist Blends Cannabidiol, Lavender, Chamomile & Vetiver for Sleep
The CBD industry has the opportunity to continue expanding its product offerings by incorporating CBD into sleep-enhancement solutions like pillow mists.
CategoryLifestyle
Clean CBD Skincare
Lab to Beauty Offers Mists, Masks, Serums & Moisturizers Powered by Cannabidiol
Opportunity for the beauty industry to explore the potential of CBD in their skincare and wellness products.
CategoryFashion
Hydrating Sleep Mists
Balance Me's Beauty Sleep Hyaluronic Mist Contains Full-Spectrum CBD Oil
The skincare industry can explore the potential of micro-mists and incorporate innovative ingredients like CBD and aromatherapy to create unique products.
CategoryFashion
Hemp-Infused Refreshing Mists
The Hydro Grip Set + Refresh Spray Has a Clean, Dual-Phase Formula
Opportunity for cosmetic companies to create innovative products that leverage dual-phase formulas and hemp-infused ingredients to disrupt the market.
