Category
Lifestyle
Serial Snacking
4.3
Trend score
Trend
What is the Cannabis Mix trend?
Cannabis Mix: Flavored, energy-boosting powders that can be mixed into beverages of choice are a simple way to achieve on-the-go caffeine fixes. Now, cannabis brands are releasing these powders with the added inclusion of THC or CBD.
Insight
The consumer insight behind the Cannabis Mix trend
In regions of North America where cannabis is legal, discreet and easy consumption is important for busy consumers who are trying to go about their days, while also enhancing their routines with cannabis. Brands that allow for convenient, on-the-go consumption are appealing to consumers who use cannabis to elevate their daily habits.
Trend themes
Themes within the Cannabis Mix trend
Three behaviours holding the trend together01
Convenient Cannabis Consumption
Cannabis brands are releasing energy-boosting powders to offer easy-to-use products for consumers on the go.
02
Cannabis Beverages
Cannabis-infused drink brands offer a variety of products in cans and sticks, and new powdered mixes have spawned recently.
03
Cannabis and Energy Drinks
The cannabis industry is incorporating caffeine and other vitamins and minerals into its products, with some focused on high-energy formulations.
Industry implications
What the Cannabis Mix trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
There are ample opportunities in the cannabis industry for companies to develop convenient and innovative products for consumers.
For
Beverage Industry
The beverage industry can take inspiration from cannabis-infused drinks to develop low-calorie and plant-based energy drinks with natural ingredients.
For
Fitness & Wellness Industry
The fitness industry can explore integrating high-energy cannabis drinks into workout regimens for athletes seeking alternative forms of support.
Workshop question
How is your brand prioritizing convenience for its customers?
Trend signals
Trend signals for Cannabis Mix
Trend score 4.3 out of 10, from popularity 61%, activity 51%, freshness 18%.
Popularity61%
Activity51%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Cannabis Mix trend
7 featured examples from Aug 10, 2020 to Sep 1, 2023CategoryLifestyle
Cannabis-Infused Energy Drink Mixes
MariMed Launched its Vibations: High + Energy Drink Mix
MariMed's new cannabis-infused energy drink is evidence of the continued expansion of the cannabis industry into mainstream consumer products like food and beverages.
CategoryLifestyle
Cannabis Infusion Stir Sticks
MyHi's Patented Stir STIK Infuses Any Drink with THC Powder
The food and beverage industry is being disrupted by new methods of infusing cannabis.
CategoryLifestyle
Nano Cannabis Drink Mixes
brelixi's Nano Cannabis-Infused Instant Drink Mixes Onset Quickly
Exploring new opportunities in the cannabis industry by leveraging nano cannabis technology to create innovative products with quick onset.
CategoryMarketing
Microdose-Friendly Enriched Cannabis Beverages
BRĒZ is Enriched with the Inclusion of Lion's Mane
The cannabis industry can explore the potential of enriched cannabis beverages to expand their product offerings and target health-conscious consumers.
CategoryLifestyle
Candy-Inspired Cannabis Drinks
Double High Fiver: Pink Burst is Full of Fruity, Tart Flavor
The cannabis beverages industry is seeing significant growth, driven by the demand for non-traditional and convenient methods of cannabis consumption.
CategoryLifestyle
Cannabis Beverage Mix-Ins
Cann Roadies Share the Experience of Cann Without the Can
Opportunity for beverage companies to explore new product lines and formulations that incorporate cannabis-infused mix-ins.
CategoryLifestyle
Caffeinated Cannabis Drink Mixes
Vibations: High + Energy is an All-Natural Cannabis Drink Mix
The cannabis-caffeine combination presents a disruptive innovation opportunity in the beverage industry for companies seeking to tap into the growing demand for cannabis-based pro…
