Seeking unconventionality, editorials turn to flamboyant cosmetic looks
Implications - Moving away from more natural tones, editorials are incorporating bold and brash cosmetic looks to diversify appeal. Using dark colors and tribal patterns to completely mask one's facial appearance, these fashion features reflect a move toward more unconventional representations of beauty.
Trend Themes
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Unconventional Cosmetic Looks — Editorials are using dark colors, tribal patterns and bold cosmetic looks to represent beauty unconventionally, reflecting a trend that diversifies appeal.
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Whimsical Circus Imagery — Fashion editorials are looking to whimsical circus imagery for visually striking inspiration, highlighting candy-colored hues with kaleidoscopic eyeshadow and pink lipstick applications.
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Tribal and Sci-fi Inspirations — Editorials and creative works combine tribal and sci-fi inspirations to create avant-garde ensemble with ornate accessories and makeup looks reminiscent of Game of Thrones houses.
Industry Implications
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Beauty and Cosmetics — There is a trend towards unconventional, bold, and flamboyant cosmetic looks, with tribal and dark colors, highlighted with kaleidoscopic eyeshadow and technicolored hair, making creating a disruptive innovation opportunity to cosmetics industry.
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Fashion and Apparel — Fashion editorials and creative director art incorporate circus and sci-fi-inspired patterns that reflect color clashing patterns, experimenting with wardrobe and make-up designs creating disruptive innovations in fashion and changing the traditional style trends of the industry.
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Entertainment and Media — The entertainment and media industries looking to experiment and explore unconventional themes such as those in Game of Thrones and other cult favorites to bring the fantasy world to life with avant-garde creations, including wardrobe and make-up design.
