Category
Fashion
Scaled Restraint
Trend cluster
Category
Brazen
Beauty
Seeking unconventionality, editorials turn to flamboyant cosmetic looks.
4.7
Trend score
Trend
What is the Brazen Beauty trend?
Brazen Beauty: Moving away from more natural tones, editorials are incorporating bold and brash cosmetic looks to diversify appeal. Using dark colors and tribal patterns to completely mask one's facial appearance, these fashion features reflect a move toward more unconventional representations of beauty.
Trend themes
Themes within the Brazen Beauty trend
Three behaviours holding the trend together01
Unconventional Cosmetic Looks
Editorials are using dark colors, tribal patterns and bold cosmetic looks to represent beauty unconventionally, reflecting a trend that diversifies appeal.
02
Whimsical Circus Imagery
Fashion editorials are looking to whimsical circus imagery for visually striking inspiration, highlighting candy-colored hues with kaleidoscopic eyeshadow and pink lipstick applications.
03
Tribal and Sci-Fi Inspirations
Editorials and creative works combine tribal and sci-fi inspirations to create avant-garde ensemble with ornate accessories and makeup looks reminiscent of Game of Thrones houses.
Industry implications
What the Brazen Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics
There is a trend towards unconventional, bold, and flamboyant cosmetic looks, with tribal and dark colors, highlighted with kaleidoscopic eyeshadow and technicolored hair, making creating a disruptive innovation opportunity to cosmetics industry.
For
Fashion and Apparel
Fashion editorials and creative director art incorporate circus and sci-fi-inspired patterns that reflect color clashing patterns, experimenting with wardrobe and make-up designs creating disruptive innovations in fashion and changing the traditional style trends of the industry.
For
Entertainment and Media
The entertainment and media industries looking to experiment and explore unconventional themes such as those in Game of Thrones and other cult favorites to bring the fantasy world to life with avant-garde creations, including wardrobe and make-up design.
Trend signals
Trend signals for Brazen Beauty
Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%.
Popularity68%
Activity66%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brazen Beauty trend
5 featured examples from Jul 3 to Jul 30, 2014CategoryPop Culture
Intergalactic Tribalism Covers
Numero China's Latest Issue Features Top Model Auguste Abeliunaite
The fashion industry can leverage tribal and sci-fi inspirations to create unique and disruptive avant-garde fashion designs.
CategoryFashion
Circus-Themed Cosmetic Captures
Glassbook's Under Wraps Beauty Story is Visually Vivid
Cosmetics companies can leverage circus-inspired beauty trends to create new product lines that appeal to consumers looking for unique and bold makeup looks.
CategoryFashion
Fantasy Family Makeup
Artist Allison Chase Turns the Game of Thrones Houses into Makeup Looks
The makeup industry could explore creating makeup products specifically inspired by popular TV show or movie houses, character or fantasy elements.
CategoryPop Culture
Daring Dress-Up Editorials
L’officiel Ukraine’s Latest Coverstory Embraces Visually Vivid Styling
The disruptive innovation opportunity in the fashion design industry lies in creating collections that embrace pattern-clashing ensembles, offering consumers unique and eye-catchi…
CategoryFashion
Rocker Homage Editorials
The Stephen James NOX Cover Story Pays Tribute to Famous Band Kiss
The convergence of fashion and music in rocker-themed editorials opens up opportunities for collaborations between fashion brands and musicians, resulting in unique marketing camp…
