Upcoming makeup trends play up features up with color
Trend - As mask mandates are discarded, the makeup industry is seeing a resurgence and pushing forward vibrant, bold colors and applications of makeup for upcoming seasons. These more playful looks are intended to help consumers express themselves after several months of mask use and limited social interactions.
Insight - Consumers are increasingly excited to get back to pre-pandemic routines, and are increasingly hopeful that things are changing for the better. For young Millennials and Gen Z, these feelings are partially being expressed through fashion and cosmetic trends--with nostalgic Y2K themes and contemporary pops of color merging for playful experimentation.
Insight - Consumers are increasingly excited to get back to pre-pandemic routines, and are increasingly hopeful that things are changing for the better. For young Millennials and Gen Z, these feelings are partially being expressed through fashion and cosmetic trends--with nostalgic Y2K themes and contemporary pops of color merging for playful experimentation.
Workshop Question - How is your brand reflecting hope for the future to its customers?
Trend Themes
1. Post-pandemic Makeup Trends - As mask mandates are lifted, the makeup industry is seeing a resurgence in playful and bright colors that allow consumers to express themselves after several months of mask use.
2. Inclusive and Sustainable Beauty Brands - Consumers are looking for cosmetics that are inclusive not only in terms of skin color and gender expression, but also in terms of sustainability and ethical values.
3. Modernizing Ancient Cosmetics Traditions - Cosmetic brands are finding innovative ways to modernize ancient cosmetics traditions like Kajal eyeliner, making them more accessible and appealing to modern consumers.
Industry Implications
1. Cosmetics - Cosmetics is evolving to adapt to changing consumer values and preferences, with a focus on inclusivity, sustainability, and innovative cosmetics products.
2. Fashion and Apparel - Post-pandemic fashion and apparel trends are driving the demand for bold and colorful makeup looks.
3. Entertainment and Media - Celebrity collaborations with sustainable and inclusive beauty brands are enticing consumers who want to follow the trends of their favorite stars.
