Category
Fashion
Scaled Restraint
2.6
Trend score
Trend
What is the Bold Cosmetics trend?
Bold Cosmetics: As mask mandates are discarded, the makeup industry is seeing a resurgence and pushing forward vibrant, bold colors and applications of makeup for upcoming seasons. These more playful looks are intended to help consumers express themselves after several months of mask use and limited social interactions.
Insight
The consumer insight behind the Bold Cosmetics trend
Consumers are increasingly excited to get back to pre-pandemic routines, and are increasingly hopeful that things are changing for the better. For young Millennials and Gen Z, these feelings are partially being expressed through fashion and cosmetic trends--with nostalgic Y2K themes and contemporary pops of color merging for playful experimentation.
Trend themes
Themes within the Bold Cosmetics trend
Three behaviours holding the trend together01
Post-pandemic makeup trends
As mask mandates are lifted, the makeup industry is seeing a resurgence in playful and bright colors that allow consumers to express themselves after several months of mask use.
02
Inclusive and sustainable beauty brands
Consumers are looking for cosmetics that are inclusive not only in terms of skin color and gender expression, but also in terms of sustainability and ethical values.
03
Modernizing ancient cosmetics traditions
Cosmetic brands are finding innovative ways to modernize ancient cosmetics traditions like Kajal eyeliner, making them more accessible and appealing to modern consumers.
Industry implications
What the Bold Cosmetics trend means for industry
Where the trend changes the playbookFor
Cosmetics
Cosmetics is evolving to adapt to changing consumer values and preferences, with a focus on inclusivity, sustainability, and innovative cosmetics products.
For
Fashion and Apparel
Post-pandemic fashion and apparel trends are driving the demand for bold and colorful makeup looks.
For
Entertainment and Media
Celebrity collaborations with sustainable and inclusive beauty brands are enticing consumers who want to follow the trends of their favorite stars.
Workshop question
How is your brand reflecting hope for the future to its customers?
Trend signals
Trend signals for Bold Cosmetics
Trend score 2.6 out of 10, from popularity 36%, activity 33%, freshness 11%.
Popularity36%
Activity33%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Bold Cosmetics trend
4 featured examples from Dec 1, 2020 to Jan 28, 2022CategoryFashion
Sustainable Indie Makeup Brands
Cobra Kai Actress Peyton List Launched Pley Beauty's New Line
Opportunity for beauty companies to pivot towards eco-friendly and sustainable products
CategoryFashion
Kajal-Inspired Eyeliners
Kulfi Beauty's First Launch Celebrates South Asian Beauty
There is an opportunity for brands to diversify their offerings and respond to the growing demand for ethnic-specific products.
CategoryFashion
Rainbow Gel Eyeliners
ColourPop's Gel Eyeliner Pack Arrives in 12 Vibrant Shades
The cosmetics industry can capitalize on the trends by developing innovative and high-quality products that cater to the demand for vibrant makeup styles and diverse color options.
CategoryFashion
Vibrant Inclusive Eyeliners
The Universal Liner by We Are Fluide is Densely Pigmented
Cosmetic brands can disrupt the industry by creating more clean, vegan, and inclusive makeup products that cater to diverse skin tones and gender identities.
