The Universal Liner by We Are Fluide is a highly pigmented and long-lasting product. We Are Fluide is a mission-driven brand committed to creating clean, vegan, and inclusive cosmetics. Designed for all skin shades and gender expressions, We Are Fluide believes that makeup cosmetics should be joyful and fun, as well as powerful and transformative.
The brand's Universal Liner adds a dazzling glitter eyeliner designed to empower the user with bold color statements. The cruelty-free product is available in eight colors: Area 51, Argon, Crystal Cluster, Lip Dipper, Magma, and a few other expressive shades. We Are Fluide proudly delivers paraben-free cosmetics, including its Universal Liner, while providing a platform and amplifying the voices of queer and gender-expansive identities.
Image Credit: We Are Fluide
What's Driving This Trend
- Clean Beauty
- Brands can disrupt the cosmetics industry by creating more clean and inclusive beauty products that cater to diverse skin tones and gender expressions.
- Gender-neutral Cosmetics
- Cosmetic brands can embrace gender inclusivity by creating gender-neutral makeup products that cater to all skin tones and gender identities.
- Vegan Cosmetics
- There is an opportunity for cosmetic brands to disrupt the industry by providing more vegan and cruelty-free makeup products that cater to a large consumer base who care about ethical and sustainable products.
Who This Affects Most
- Cosmetics
- Cosmetic brands can disrupt the industry by creating more clean, vegan, and inclusive makeup products that cater to diverse skin tones and gender identities.
- LGBTQ+ Beauty
- There is an opportunity for beauty brands to provide more products that are inclusive of gender-expansive identities and amplify the voices of the LGBTQ+ community.
- Retail
- Retail companies can disrupt the cosmetics industry by investing in brands that provide clean, vegan, and inclusive makeup products that cater to diverse skin tones and gender identities.
