Sunscreen formulations for the body become more sophisticated
Trend - As facial sunscreens become more sophisticated in function and experience, body sunscreens are following suit. These products come with enhanced benefits like additional skincare ingredients, blendable formulas or cosmetic enhancements.
Insight - Now that more consumers see skincare as another way to take care of their overall health, they're increasingly knowledgable about what works for their personal needs. A greater focus on preventative care in this space, merged with formulas that are more convenient and pleasant to use, has resulted in consumers focusing on more areas of their body rather than their faces alone.
Insight - Now that more consumers see skincare as another way to take care of their overall health, they're increasingly knowledgable about what works for their personal needs. A greater focus on preventative care in this space, merged with formulas that are more convenient and pleasant to use, has resulted in consumers focusing on more areas of their body rather than their faces alone.
Workshop Question - How is your brand enhancing product experience?
Trend Themes
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Skincare-like Sunscreens — Sunscreen products are becoming more and more skincare-like, offering not just protection but also a number of beauty benefits.
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Body Sunscreens with Additional Skincare Ingredients — As consumers focus on more areas of their body rather than their faces alone, body sunscreens with enhanced benefits like additional skincare ingredients are becoming more popular.
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Clean and Natural Sunscreen — Consumers are increasingly looking for clean and naturally derived ingredients in their sunscreens, creating a market for natural full-body sunscreens.
Industry Implications
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Skincare Industry — The incorporation of skincare ingredients in body sunscreen creates an opportunity for skincare brands to innovate and create products with additional benefits.
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Beauty Industry — The trend of skincare-like sunscreens that offer cosmetic enhancements creates opportunities for beauty brands to create multipurpose products that offer both protection and beauty benefits.
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Sustainable and Eco-friendly Industry — The trend towards natural and eco-friendly sunscreen creates opportunities for sustainable and eco-friendly brands to cater to consumers who prioritize these values.
