Category
Fashion
Scaled Restraint
Trend cluster
Category
Beer-Infused
Shampoo
Brands in the personal care space are launching beer-infused shampoos.
2.1
Trend score
Trend
What is the Beer-Infused Shampoo trend?
Beer-Infused Shampoo: Brands in the personal care space are launching beer-infused shampoos that claim to improve the appearance of hair by preventing dry scalp, removing dandruff, and improving luster. The shampoos leverage the beverage's natural properties including phosphorus, copper, magnesium, and vitamin B.
Insight
The consumer insight behind the Beer-Infused Shampoo trend
As the prioritization of "self-care" continues to grow, many consumers turn to social media to find new products and rituals for their personal care routines. This comes as individuals are becoming savvier and more knowledgeable about the ingredients in their products, specifically common ingredients in beauty products that are now the subject of a growing number of health and environmental concerns. As a result, many opt for more "natural" ingredients that have been touted online as providing astounding results and will flock to brands that leverage the up-in-coming ingredient.
Trend themes
Themes within the Beer-Infused Shampoo trend
Three behaviours holding the trend together01
Natural Ingredients
Consumers are becoming more knowledgeable about the ingredients in their personal care products, leading them to opt for natural and organic options like beer-infused shampoos.
02
Social Media Marketing
As consumers prioritize self-care, many are turning to social media for information on new beauty and personal care products like beer-infused shampoos.
03
Eco-Friendly Products
The trend of eco-friendly products is seen in the Beauty and the Bees Tasmania Real Beer Shampoo Bar, which is made with skin-friendly ingredients and contains no synthetic chemicals.
Industry implications
What the Beer-Infused Shampoo trend means for industry
Where the trend changes the playbookFor
Personal Care
The personal care industry is embracing the trend of beer-infused shampoos to attract consumers looking for new and natural ingredients for their personal care routines.
For
Social Media Marketing
The trend of beer-infused shampoos is being marketed heavily through social media platforms, showing how influential this marketing form can be for consumer products.
For
Eco-Friendly Products
The trend of eco-friendly products is impacting the personal care industry, as seen with the use of natural and organic ingredients in products like the Beauty and the Bees Tasmania Real Beer Shampoo Bar.
Workshop question
How can your brand leverage more "natural" ingredients in its products?
Trend signals
Trend signals for Beer-Infused Shampoo
Trend score 2.1 out of 10, from popularity 29%, activity 24%, freshness 10%.
Popularity29%
Activity24%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beer-Infused Shampoo trend
4 featured examples from May 28, 2019 to Apr 21, 2021CategoryFashion
Beer Protein-Infused Shampoos
The New Bleach London Beer Shampoo is Made with Yeast Beer Proteins
The hair care industry can explore disruptive innovation opportunities by incorporating yeast beer proteins into fortifying shampoos and conditioners.
CategoryFashion
Beer Shampoo Bars
The Real Beer Shampoo Bar from Beauty and the Bees Tasmania is Eco-Friendly
The personal care industry could benefit from exploring more eco-friendly and natural haircare alternatives.
CategoryFashion
Craft IPA Shampoos
Duffy's Brew Premium IPA Craft Beer Shampoo is Safe for Color Treated Hair
The rising popularity of craft beer shampoos presents a new revenue stream for breweries and provides potential opportunities for the expansion of their product lines and marketin…
CategoryFashion
Unisex Beer Shampoos
The Park Avenue Hop Beer Hair Wash Shampoo Supports Bouncy Hair
Companies can develop innovative personal care products that use unique ingredients such as beer to stand out in a competitive beauty industry.
