Brands in the personal care space are launching beer-infused shampoos
Trend - Brands in the personal care space are launching beer-infused shampoos that claim to improve the appearance of hair by preventing dry scalp, removing dandruff, and improving luster. The shampoos leverage the beverage's natural properties including phosphorus, copper, magnesium, and vitamin B.
Insight - As the prioritization of "self-care" continues to grow, many consumers turn to social media to find new products and rituals for their personal care routines. This comes as individuals are becoming savvier and more knowledgeable about the ingredients in their products, specifically common ingredients in beauty products that are now the subject of a growing number of health and environmental concerns. As a result, many opt for more "natural" ingredients that have been touted online as providing astounding results and will flock to brands that leverage the up-in-coming ingredient.
Insight - As the prioritization of "self-care" continues to grow, many consumers turn to social media to find new products and rituals for their personal care routines. This comes as individuals are becoming savvier and more knowledgeable about the ingredients in their products, specifically common ingredients in beauty products that are now the subject of a growing number of health and environmental concerns. As a result, many opt for more "natural" ingredients that have been touted online as providing astounding results and will flock to brands that leverage the up-in-coming ingredient.
Workshop Question - How can your brand leverage more "natural" ingredients in its products?
Trend Themes
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Natural Ingredients — Consumers are becoming more knowledgeable about the ingredients in their personal care products, leading them to opt for natural and organic options like beer-infused shampoos.
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Social Media Marketing — As consumers prioritize self-care, many are turning to social media for information on new beauty and personal care products like beer-infused shampoos.
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Eco-friendly Products — The trend of eco-friendly products is seen in the Beauty and the Bees Tasmania Real Beer Shampoo Bar, which is made with skin-friendly ingredients and contains no synthetic chemicals.
Industry Implications
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Personal Care — The personal care industry is embracing the trend of beer-infused shampoos to attract consumers looking for new and natural ingredients for their personal care routines.
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Social Media Marketing — The trend of beer-infused shampoos is being marketed heavily through social media platforms, showing how influential this marketing form can be for consumer products.
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Eco-friendly Products — The trend of eco-friendly products is impacting the personal care industry, as seen with the use of natural and organic ingredients in products like the Beauty and the Bees Tasmania Real Beer Shampoo Bar.
4 Featured, 19 Examples:
35,308 Total Clicks
Date Range:
May 19 — Apr 21
Trending:
Untested
Consumer Insight Topics:
