When it comes to maintaining strong and healthy locks, yeast beer proteins may just be your secret weapon. And with the new Bleach London Beer Shampoo, you can try this boozy shampoo ingredient for yourself.
The new Bleach London Beer Shampoo is a follicle fortifying vitamin shampoo designed to repair damaged hair and reduce breakage. To keep your tresses healthy, the shampoo relies on reparative yeast beer proteins. Though Bleach London admits "it's not the likeliest of hair care heroes," it explains that "these low molecular weight proteins penetrate individual hair shafts to improve elasticity, strength, and shine, as well as infusing strands with B vitamins, magnesium, and selenium." For best results, the brand recommends lathering on to wet hair, rinsing, and then following up with the Bleach London Beer Conditioner.
Image Credit: Bleach London.