Board games are inspired by the interactive escape room format
Trend - The continued popularity of escape rooms has led to brands imitating the same experience with consumers at home, in the form of escape room-themed board games. These games play on the interactive and novel nature of traditional escape room programs, but in a format that's more convenient.
Insight - Though many consumers appreciate the gaming experiences that take place outside of the home, they're not sustainable for long-term entertainment. Between board games and eSports, indoor gaming is the norm--and consumers often seek to replicate the experiences they find outside the home, indoors. These more accessible forms of entertainment allow the majority of consumers to take part--without the costs or organization involved in experience-based gaming outside the home.
Insight - Though many consumers appreciate the gaming experiences that take place outside of the home, they're not sustainable for long-term entertainment. Between board games and eSports, indoor gaming is the norm--and consumers often seek to replicate the experiences they find outside the home, indoors. These more accessible forms of entertainment allow the majority of consumers to take part--without the costs or organization involved in experience-based gaming outside the home.
Workshop Question - How could your brand create an interactive program for its customers to experience at home?
Trend Themes
1. At-home Escape Room Kits - Escape rooms have been a popular trend inspiring board games and puzzle solutions, like the 'Arca Ludem' escape room board game which brings the experience into the home environment for players.
2. Gamified Puzzles - Ravensburger's Escape Puzzles add a storyline to traditional jigsaws, gamifying the experience and challenging players to collect clues and decipher riddles to save the day before it's too late.
3. Interactive Board Games - Escape room-themed board games such as Thames & Kosmos' 'Exit Game' range provide a collaborative, challenging experience that allows consumers to participate in experience-based gaming indoors without the higher cost or organization it would take for an outdoor gaming experience.
Industry Implications
1. Gaming Industry - The continued popularity of at-home escape rooms, interactive board games, and gamified puzzles provides opportunities for the gaming industry to create new products that offer immersive experiences for indoor gaming enthusiasts.
2. Entertainment Industry - As consumers seek to replicate the experiences they find outside the home indoors, the entertainment industry can consider creating more accessible forms of experience-based entertainment to engage a wider audience.
3. Education Industry - Escape room games and puzzles can be used as teaching tools in classrooms and as team-building activities in corporate training sessions, providing opportunities for the education industry to expand their services beyond traditional teaching methods.
4 Featured, 34 Examples:
86,697 Total Clicks
Date Range:
Oct 17 — May 19
Trending:
Mild
Consumer Insight Topics:
