Brands are debuting special packaging that inhibits bacterial growth
Trend - Brands are developing and deploying product and shipping packaging with special anti-microbial coatings. While some companies in this space are focusing on ensuring safety during the COVID-19 pandemic, others are looking to extend the shelf life of their products.
Insight - Consumer concern for health and safety has skyrocketed during the COVID-19 pandemic, making everyone even more mindful than before about objects and people they come in contact with. As a result, individuals are strongly emphasizing the need for hygiene and this creates a demand for higher standards when it comes to services, as well as the manufacturing and handling of goods. When this need is met, consumers feel safer and more at ease in their everyday life.
Insight - Consumer concern for health and safety has skyrocketed during the COVID-19 pandemic, making everyone even more mindful than before about objects and people they come in contact with. As a result, individuals are strongly emphasizing the need for hygiene and this creates a demand for higher standards when it comes to services, as well as the manufacturing and handling of goods. When this need is met, consumers feel safer and more at ease in their everyday life.
Workshop Question - How might your brand answer consumer concerns for health and safety?
Trend Themes
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Anti-microbial Packaging — Consumer concern for health and safety has increased, leading to a demand for higher hygiene standards in goods and services.
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Shelf Life-extending Packaging — Innovative packaging solutions can minimize food waste and potentially reduce the need for harmful food preservatives.
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Smart Plastic Additive Technology — New anti-microbial packaging technology adds protection against harmful organisms, addressing the growing need for packaging protection in the food industry.
Industry Implications
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Packaging Industry — Developing anti-microbial coatings and shelf life-extending packaging can address consumer concerns, drive demand, and disrupt the wasteful shipping packaging market.
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Food and Beverage Industry — Innovative anti-microbial packaging can increase food safety and reduce the need for harmful preservatives, minimizing food waste and improving sustainability.
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Consumer Goods Industry — Anti-microbial packaging solutions can be applied to a range of formats beyond food, such as shipping goods, electronics, and other consumer goods, addressing the growing demand for safety and hygiene.
