Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Microbial
Package
Brands are debuting special packaging that inhibits bacterial growth.
5.5
Trend score
Trend
What is the Anti-Microbial Package trend?
Anti-Microbial Package: Brands are developing and deploying product and shipping packaging with special anti-microbial coatings. While some companies in this space are focusing on ensuring safety during the COVID-19 pandemic, others are looking to extend the shelf life of their products.
Insight
The consumer insight behind the Anti-Microbial Package trend
Consumer concern for health and safety has skyrocketed during the COVID-19 pandemic, making everyone even more mindful than before about objects and people they come in contact with. As a result, individuals are strongly emphasizing the need for hygiene and this creates a demand for higher standards when it comes to services, as well as the manufacturing and handling of goods. When this need is met, consumers feel safer and more at ease in their everyday life.
Trend themes
Themes within the Anti-Microbial Package trend
Three behaviours holding the trend together01
Anti-Microbial Packaging
Consumer concern for health and safety has increased, leading to a demand for higher hygiene standards in goods and services.
02
Shelf Life-Extending Packaging
Innovative packaging solutions can minimize food waste and potentially reduce the need for harmful food preservatives.
03
Smart Plastic Additive Technology
New anti-microbial packaging technology adds protection against harmful organisms, addressing the growing need for packaging protection in the food industry.
Industry implications
What the Anti-Microbial Package trend means for industry
Where the trend changes the playbookFor
Packaging Industry
Developing anti-microbial coatings and shelf life-extending packaging can address consumer concerns, drive demand, and disrupt the wasteful shipping packaging market.
For
Food and Beverage Industry
Innovative anti-microbial packaging can increase food safety and reduce the need for harmful preservatives, minimizing food waste and improving sustainability.
For
Consumer Goods Industry
Anti-microbial packaging solutions can be applied to a range of formats beyond food, such as shipping goods, electronics, and other consumer goods, addressing the growing demand for safety and hygiene.
Workshop question
How might your brand answer consumer concerns for health and safety?
Trend signals
Trend signals for Anti-Microbial Package
Trend score 5.5 out of 10, from popularity 79%, activity 77%, freshness 9%.
Popularity79%
Activity77%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Microbial Package trend
4 featured examples from Aug 25 to Sep 6, 2020CategoryEco
Ground-Breaking Antimicrobial Packaging
Returnity and Polygiene Offer Timely Shipping Innovations
The introduction of antimicrobial packaging offers an opportunity for CPG companies to enhance the safety and hygiene of their products, providing a competitive edge in the market.
CategoryBusiness
Shelf Life-Extending Packaging
NanoPack's Active Food Packaging is Anti-Microbial
The food packaging industry can explore the use of anti-microbial packaging to provide longer shelf life for perishable products and reduce waste.
CategoryLifestyle
Anti-Microbial Fresh Produce Packaging
Veg-Fresh Farms Boasts New Smart Plastic Additive Tech
The packaging industry can leverage anti-microbial packaging technology to reduce food contamination, increase shelf-life, and improve customer safety.
CategoryBusiness
Anti-Microbial Packaging Films
Parkside Flexibles and Touchguard Bet on Sanitation in Packaging
The packaging industry has an opportunity to leverage anti-microbial packaging films to meet the growing demand for hygienic and safe packaging solutions.
