Brands prioritize sunscreen formulas that contain active ingredients
Trend - Hybrid sunscreens are increasingly common, with brands now incorporating active skincare ingredients like vitamin C and niacinamide in order to enhance the benefits of their products, as well as their marketing power.
Insight - Today's consumers are much more informed about the ingredients that go into their skincare products, and when choosing to purchase a product, they now check ingredient lists instead of just product claims and branding. Brands that take a more scientific approach to skincare will be increasingly popular as more people become engaged with this space.
Insight - Today's consumers are much more informed about the ingredients that go into their skincare products, and when choosing to purchase a product, they now check ingredient lists instead of just product claims and branding. Brands that take a more scientific approach to skincare will be increasingly popular as more people become engaged with this space.
Workshop Question - How could your brand take a science-forward approach to branding?
Trend Themes
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Hybrid Sunscreens — Brands incorporating active skincare ingredients in their sunscreens to enhance the benefits of their products are in trend.
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Skincare-makeup Hybrids — Multitasking products that combine the benefits of skincare, sunscreen and mineral makeup are gaining popularity.
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Chemical-physical Sunscreens — Chemical-physical sunscreens that combine the best features of both formulations to create effective sun protection with added benefits are becoming increasingly popular.
Industry Implications
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Cosmetics — Cosmetics businesses can capitalize on the trend of incorporating active skincare ingredients in their sunscreen formulations to provide enhanced skincare benefits.
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Skincare — Skincare businesses can explore the trend of creating multitasking products that combine the benefits of skincare, sunscreen and mineral makeup to cater to the needs of consumers.
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K-beauty — K-beauty businesses can leverage the trend of creating chemical-physical sunscreens with added benefits like glow-boosting and antioxidant properties to cater to the demands of consumers.
