Brands prioritize sunscreen formulas that contain active ingredients
Trend - Hybrid sunscreens are increasingly common, with brands now incorporating active skincare ingredients like vitamin C and niacinamide in order to enhance the benefits of their products, as well as their marketing power.
Insight - Today's consumers are much more informed about the ingredients that go into their skincare products, and when choosing to purchase a product, they now check ingredient lists instead of just product claims and branding. Brands that take a more scientific approach to skincare will be increasingly popular as more people become engaged with this space.
Insight - Today's consumers are much more informed about the ingredients that go into their skincare products, and when choosing to purchase a product, they now check ingredient lists instead of just product claims and branding. Brands that take a more scientific approach to skincare will be increasingly popular as more people become engaged with this space.
Workshop Question - How could your brand take a science-forward approach to branding?
Trend Themes
1. Hybrid Sunscreens - Brands incorporating active skincare ingredients in their sunscreens to enhance the benefits of their products are in trend.
2. Skincare-makeup Hybrids - Multitasking products that combine the benefits of skincare, sunscreen and mineral makeup are gaining popularity.
3. Chemical-physical Sunscreens - Chemical-physical sunscreens that combine the best features of both formulations to create effective sun protection with added benefits are becoming increasingly popular.
Industry Implications
1. Cosmetics - Cosmetics businesses can capitalize on the trend of incorporating active skincare ingredients in their sunscreen formulations to provide enhanced skincare benefits.
2. Skincare - Skincare businesses can explore the trend of creating multitasking products that combine the benefits of skincare, sunscreen and mineral makeup to cater to the needs of consumers.
3. K-beauty - K-beauty businesses can leverage the trend of creating chemical-physical sunscreens with added benefits like glow-boosting and antioxidant properties to cater to the demands of consumers.
