Premium Japanese meat Wagyu is offered in accessible formats
Trend - Wagyu, one of the most expensive cuts of beef in the world, is now being offered by some fast food companies and in delivery subscription services. Making this premium cut of beef more accessible functions as a selling point for brands.
Insight - For the average "foodie" consumer, experimenting with specialty ingredients often comes with access issues--whether in cost or their ability to actually find the foods they're interested in. These consumers are turning to brands that prioritize accessibility in both cost and availability, and make it easier for them to try the ingredients they're searching for.
Insight - For the average "foodie" consumer, experimenting with specialty ingredients often comes with access issues--whether in cost or their ability to actually find the foods they're interested in. These consumers are turning to brands that prioritize accessibility in both cost and availability, and make it easier for them to try the ingredients they're searching for.
Workshop Question - How could your brand prioritize accessibility so its product/service reaches more consumers?
Trend Themes
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Accessible Premium Ingredients — Consumers are turning to brands that prioritize accessibility in both cost and availability, and make it easier for them to try premium ingredients.
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Subscription Services — Subscription services that offer exclusive, premium ingredients provide an opportunity for consumers to try new products without the hassle of sourcing them.
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Online Meat Vendors — Online vendors specializing in hard-to-find premium meats provide consumers with a reliable means to access them at an affordable price.
Industry Implications
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Fast Food — Fast food restaurants can leverage premium ingredients like Wagyu to attract potential customers and differentiate themselves from competitors.
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Subscription Boxes — Subscription box services can offer exclusive, hard-to-find ingredients as a way to provide unique value to customers.
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Online Grocery — Online grocery stores can partner with specialty vendors to provide customers with access to premium ingredients that are not normally found in regular grocery stores.
