Wagyu Haus, the online wholesale vendor, recently announced the launch of its first collection of Wagyu beef. To source the specialty beef, the brand joined forces with farmers in the Kagoshima and Hokkaido prefectures in Japan.
It is the company's mission to provide consumers with a reliable and affordable means to access quality Japanese meat that can be difficult to find in the U.S. Wagyu Haus currently offers four cuts -- the A5 Wagyu ribeye steak, striploin, filet mignon, and sliced chuck roll.
“We are delighted to begin offering Wagyu to a larger consumer circle and to give more people a taste of authentic Japanese cuisine," Wagyu Haus said. "It's enjoyed by millions of lovers of Japanese food around the world, and we hope that through our company, more people will discover Wagyu and love it just as much as we do.”
Image Credit: Wagyu Haus
Why This Trend Is Growing
- Direct-to-consumer Meat Sales
- Opportunity for online retailers to penetrate niche food markets by offering high-quality, exotic meats.
- Global Meat Industry
- Opportunity for meat import/export businesses to expand access to niche meat varieties and delicacies.
- Sustainable Meat Farming
- Opportunity for farmers to market high-quality, specialty meat produced through humane and sustainable farming practices.
Industries Being Reshaped
- Ecommerce
- Opportunity for ecommerce platforms catering to niche markets to offer direct-to-consumer access to high-quality meats.
- Food & Beverage
- Opportunity for food and beverage companies to expand product offerings to include exotic and high-quality meat varieties.
- Agriculture
- Opportunity for farmers and ranchers to expand specialty meat production and promote sustainable farming practices.
