Stir-Fried Wagyu Burgers

The McDonald's China Stir-Fried Wagyu Sandwich is High-Quality

The McDonald's China Stir-Fried Wagyu Sandwich is one of the latest offerings from the brand that will provide discerning patrons with a new way to try the premium beef in an unexpected way. The sandwich is achieved with a plain burger bun that is topped with sliced Wagyu beef that has been stir-fried to perfection. The sandwich is finished with lettuce, a slice of cheese and green chili peppers to help the aforementioned high-quality Wagyu beef maintain the focal point when eaten.

The McDonald's China Stir-Fried Wagyu Sandwich is set to be available from participating locations in China starting April 19, 2021 but only for a limited-time. The sandwich is priced at 9.9 yuan (around $1.51), which makes it one of the more accessible ways to try the high-quality beef.

Image Credit: McDonald's China

Stir-fried Fast Food
Combining fast food and a popular cooking technique to create a unique culinary experience.
Affordable Premium Ingredients
Making high-quality ingredients more accessible and affordable to a wider audience through fast food chains.
Unexpected Flavor Combinations
Experimenting with unusual flavor combinations to create a unique and memorable fast food experience.

Sectors Adopting This

Fast Food
Creating innovative dishes that appeal to consumer's increasingly sophisticated tastes.
Meat Industry
Providing premium ingredients, such as Wagyu beef, to fast food chains to meet consumer demand for higher quality food.
Restaurant Industry
Encouraging innovation and experimentation in restaurants to create new menu items that stand out in a crowded market.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 28%
Freshness 10%