Brands are curating premium 24-hour content for consumers at home
Trend - In response to the many physical restrictions of COVID-19 safety guidelines, brands are launching all-hours streams in order to better connect with consumers. These special curated content initiatives focus on different lifestyle aspects—from entertainment and education to health and wellness.
Insight - Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule.
Insight - Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule.
Workshop Question - How can your brand continue to engage with consumers during the pandemic?
Trend Themes
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24/7 Online Access — Brands are leveraging 24-hour online access to offer consumers entertainment, education, wellness and fitness programs, enabling users to tune-in and tune-out based on their schedule.
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Virtual Experiences — Brands are recreating in-person experiences in virtual environments, tapping into Animal Crossing and other interactive platforms to broaden their reach among younger demographics.
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At-home Learning — Brands are relying on at-home learning experiences to provide educational and engaging tools for students, as parents and educators adjust to unfamiliar schooling situations.
Industry Implications
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Entertainment — Entertainment companies can leverage the 24/7 online access trend to create immersive experiences and events, thereby reaching wider audiences and creating new revenue streams.
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Fitness — By moving fitness classes and other wellness programs online, fitness companies can create personalized and engaging experiences that cater to consumers' schedules, preferences, and needs.
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Education — Educational companies can leverage at-home learning experiences with virtual tools and resources to create a flexible and interactive experience for students, no matter where they are located.
4 Featured, 36 Examples:
74,716 Total Clicks
Date Range:
Jul 20 — Oct 20
Trending:
Average
Consumer Insight Topics:
