Category
Lifestyle
Assisted Choices
Trend cluster
Category
24-Hour
Stream
Brands are curating premium 24-hour content for consumers at home.
3.1
Trend score
Trend
What is the 24-Hour Stream trend?
24-Hour Stream: In response to the many physical restrictions of COVID-19 safety guidelines, brands are launching all-hours streams in order to better connect with consumers. These special curated content initiatives focus on different lifestyle aspects—from entertainment and education to health and wellness.
Insight
The consumer insight behind the 24-Hour Stream trend
Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule.
Trend themes
Themes within the 24-Hour Stream trend
Three behaviours holding the trend together01
24/7 Online Access
Brands are leveraging 24-hour online access to offer consumers entertainment, education, wellness and fitness programs, enabling users to tune-in and tune-out based on their schedule.
02
Virtual Experiences
Brands are recreating in-person experiences in virtual environments, tapping into Animal Crossing and other interactive platforms to broaden their reach among younger demographics.
03
At-Home Learning
Brands are relying on at-home learning experiences to provide educational and engaging tools for students, as parents and educators adjust to unfamiliar schooling situations.
Industry implications
What the 24-Hour Stream trend means for industry
Where the trend changes the playbookFor
Entertainment
Entertainment companies can leverage the 24/7 online access trend to create immersive experiences and events, thereby reaching wider audiences and creating new revenue streams.
For
Fitness
By moving fitness classes and other wellness programs online, fitness companies can create personalized and engaging experiences that cater to consumers' schedules, preferences, and needs.
For
Education
Educational companies can leverage at-home learning experiences with virtual tools and resources to create a flexible and interactive experience for students, no matter where they are located.
Workshop question
How can your brand continue to engage with consumers during the pandemic?
Trend signals
Trend signals for 24-Hour Stream
Trend score 3.1 out of 10, from popularity 42%, activity 41%, freshness 9%.
Popularity42%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the 24-Hour Stream trend
4 featured examples from Jul 6 to Oct 21, 2020CategoryLife-Stages
24-Hour Science Experiments
Microban 24's Experiment Teaches Students About Bacteria
Innovative companies can develop educational technology tools and platforms specifically designed for at-home science experiments and interactive learning.
CategoryMarketing
In-Game Film Screenings
The Warhol Museum is Showing Chelsea Girls within Animal Crossing
Museums and art galleries should consider offering virtual experiences within video games to reach younger generations and engage with audiences beyond traditional exhibits.
CategoryLifestyle
24-Hour Live Fitness Portals
Find Fit People TV Offers Live-Streamed Fitness Classes and More
Opportunity for fitness studios to expand their reach and revenue by live-streaming their classes and offering subscriptions.
CategoryPop Culture
24-Hour Virtual Music Festivals
Atelier Cologne is Sharing a Series of Exclusive Virtual Concerts
Disruptive innovation opportunity to revolutionize the way concerts and music festivals are experienced.
