Brands are curating premium 24-hour content for consumers at home
Trend - In response to the many physical restrictions of COVID-19 safety guidelines, brands are launching all-hours streams in order to better connect with consumers. These special curated content initiatives focus on different lifestyle aspects—from entertainment and education to health and wellness.
Insight - Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule.
Insight - Due to the COVID-19 pandemic, consumers are faced with government-imposed physical restrictions that limit what they can indulge in in public spaces. Those who are more mindful of their interactions are choosing to remain at home for the most part. In order to pass the time and continue to engage in their hobbies and desires for self-improvement, many turn to the digital environment for entertainment, education, and more. In this space, consumers prioritize options that enable a certain on-demand appeal, allowing them to tune-in and tune-out with respect to their schedule.
Workshop Question - How can your brand continue to engage with consumers during the pandemic?
4 Featured, 36 Examples:
43,502 Total Clicks
Date Range:
Jul 20 — Oct 20
Trending:
This Year and Average
Consumer Insight Topics:
