CPG Food Consumer Insights

Trend - CPG brands with pasta products, such as noodles or sauces, are launching upcycled products. Upcycled pastas are made from bread waste or upcycled flour strains, while upcycled sauces are made from tomatoes and seasonings. These offer eco-minded consumers better purchasing options for pasta dishes.

Insight - Consumers are becoming increasingly aware of the environmental footprint associated with CPG products. From packaging waste to less sustainable sourcing for the food itself, eco-minded consumers are becoming more strict in their purchasing habits. Many gravitate toward products sourced from regenerative farming, grown with reusable energy, and more. Brands in the CPG space are responding to these pressures by launching wider portfolios of food including upcycled pastas and sauces.