The Wizarding World of Harry Potter is now open at Universal Studios in Orlando, Florida. The attraction spans 20 acres of the Universal Orlando Resorts.
In celebration, we've gathered 75 wicked wizard finds so you can feel the magic (or embrace the Muggle in you). With everything from heel-less pumps to wizard rap duels to Harry Potter-like ads, we've got you covered.
Implications - The idea of magic appeals to a large crowd as it emulates whimsy, fantasy and escape. By offering products like magical wands for grown ups, companies allow adults to express their interest in an acceptable manner while maintaining a sense of reality that is necessary to daily function.
75 Wicked Wizard Finds
From The Wizarding World of Harry Potter to Heel-Less Pumps:
Tiana Reid — Jun 18, 2010 — Pop Culture
73
Controversial Male Teen Stars
Daniel Radcliffe Nude in Vogue September 2008
72
Harry Potter Tattoos
Muggles Show Their Love for New Movie Release With Ink (UPDATE)
71
Harry Potter (Daniel Radcliffe) Sexifies his Image
70
Harry Potter Bares His Butt, Controversy Ensues
69
Former Self Photoshoots
Empire Magazine 20th Anniversary Edition Has 30 Stars in Old Roles
68
Teenage Stars as Drag Queens
Daniel Radcliffe Asipirations in Details
67
Harry Potter Fashion Shoots
Emma Watson in Vogue Italia
66
Invisibility Cloak
For Real!
65
Digital Dress Up
Celebrity Photoshopping Contest
64
Heel-Less Pumps
The Natacha Marro Shoes are a Fashionable Sight to Behold
63
Onstage Censorship
Daniel Radcliffe's Wand Remains Unseen in Equus
62
Hogwarts Fashion for Adults
Harry Potter Costume Play
61
Bollywood Harry Potter
Hari Puttar
60
Funnel Tube Tops
Emma Watson Bewitches the Cover of Elle Magazine UK
59
Floating Lipstick
Emma Watson, The New Face of Burberry, Covers Interview Magazine
58
Exposed Animatronics
The Grotesque and Amazing Robotics of Filmmaker John Nolan
57
Fan-Forced Romance
Strange ‘Shippers' of Unlikely Character Relationships
56
Starlet Dress Slits
Emma Watson Shows More Than Expected at Harry Potter Premiere
55
Harry Potter Pumpkins
Muggles Celebrating Halloween
54
Photoshop Magic
Harry Potter Themes Charm Users at Worth1000.com
53
Lady-Like Shoots
A Sultry Emma Watson in the Vanity Fair June 2010 Issue
52
The New Oz
"Dark" Remake Of Wizard Of Oz
51
Teen Trench Coats
Grown Up Emma Watson for Burberry A/W 2009/2010 Campaign
50
Harry Potter Couture
Emma Watson in Harper's Bazaar
49
Fairytale Escape Artists
The 'Get Back In Your Book' Photo Series by Lissy Laricchia
48
Leather Halter Dresses
Emma Watson Shows Her Saucy Side at 'Harry Potter' Premiere
47
Harry Potter Spoilers
Half-Blood Prince Trailer Reveals Young Villains
46
Voluminous Red Hairtography
'Harry Potter' Star Bonnie Wright in Dirrty Glam
45
Magical Cloaking Clothes
Scientists Discover How to Create an Crystal Invisibility Cloak
44
Harry Potter Inspired Owl Ornaments
Hooters for Christmas
43
Tween Icon Fashion Shoots
Emma Watson in Sunday Times Style Mag
42
Car-Centric Wedding Traditions
Volkswagen 'Something Blue' Commercial Twists Old Bridal Adages
41
Next Gen Harry Potter?
The Eyes of a King by Catherine Banner
40
Bewitching Ad Campaigns
Alberta Ferretti Fall 2009 by Steven Meisel Channels 'Harry Potter'
39
Portraits of Controversial Roles
Daniel Radcliffe's Troubled Broadway Character Gets Immortalized
38
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
37
Digitalized Classic Puzzles
This Juan Osborne Where's Waldo is Virtually Impossible to Solve
36
Moody Magic Posters
Harry Potter Print Ads Show Characters Casting Spells
35
Future 'Harry Potter' Fashion
Sharon Mor Yosef Captures Altered Version of Famous Scar
34
Wizardly Tween Collections (UPDATE)
The Selena Gomez 'Dream Out Loud' Line
33
J.K. Rowling Sues Fans
Harry Potter Lexicon Deemed Copyright Violation
32
Postponing Fame
Emma Watson Passes on Hollywood for Brown University
31
Movie Musicals
The Harry Potter Parody is the Latest Internet Meme
30
Turning Old Flicks 3D
3D Rehatches Classic Cinema and Reinvents TV
29
Bewitching Forest Editorials
'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009
28
No eBook for Harry Potter 7
27
Questionable Carny Artistry
BadFairgroundArt.com Brings You the Worst of the Carnival Art Scene
26
Harry Potter-Like Ads
Barbour Marketing Photos Seem to Channel Wizard Shots
25
Smoke Signal Installations
‘For Those Who See' by Daniel Schulze is Eerie but Ethereal
24
Super Stretching Profitability
7th Harry Potter Book Yields 2 Movies
23
Magical Twitter Promos
Cast Spells on Your Followers With Harry Potter on Twitter
22
Wizard World Cup Tees
Quidditch T-Shirts Anticipate Movie Release of the new 'Harry Potter'
21
J.K. Rowling's Handwritten/Illustrated Books
The Tales of Beedle the Bard
20
Magical School IDs
The Hogwarts ID Card Will Go Great With Ollivander's Wand
19
Slithering Snake Seating
The Gordon Guillaumier 'Freeflow' Sofa Slithers into Any Shape
18
Bands Inspired by Movies
Harry Potter Fuels ‘Wizard Rock' Genre
17
Wizard Rap Duels
Harry Potter and Voldemort Fight to the Death in a Freestyle Battle
16
Armageddon Fairytale Figurines
The Post-Apocalyptic Wizard of Oz Dolls Are Kind of Morbid
15
Grass Monsters
Estelle Hanania Photographs Whimsical Creatures for 'Demoniac Babble'
14
Real Life Wizard Sports
The Intercollegiate Quidditch Association is Inspired by Harry Potter
13
Magical Theme Parks
Universal Orlando to Open the Wizarding World of Harry Potter
12
Harry Potter Crafts
“Charmed Knits” Book For Fans
11
Strange College Courses
Unusual US Educations
10
Functional Magic Wands
The Fly Stick Van de Graaff Levitation Wand
9
Football Wizards
The Who Super Bowl Half Time Show Cranks It Up to 11
8
Germ-Fighting Wands
The UV-C Wand Sanitizers Cast a Germ-Killing Spell
7
Yellow Brick Buildings
The Broadcasting Place Would Even Impress The Wizard of Oz
6
Magic Wands for Grownups
Gesture-Based Kymera Universal Remote Lets You Channel Harry Potter
5
Audiobook Movie Spoofs
Harry Potter,'Wizard People, Dear Readers,' Is Hilarious
4
Spoofed Hollywood Puppetry
Harry 'Potter Puppet Pals' Parodies Teen Wizards
3
Mega Flick Sneak Peeks
MTV Movie Awards Give Viewers Previews of Upcoming Blockbusters
2
Magical Game Teasers
New Harry Potter Video Game Trailer Taunts Fans
1
Self Propelling Brooms
Broomba Travels Around Rooms Cackling and Playing Scary Music
Related Ideas
Inclusive Spellbinding Dolls
Moonspell Magic by Monster High Inspires Fans to Embrace Uniqueness
Festive Theme Park Tumblers
The New Starbucks x Disney Collection is Disney World Themed
Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Cozy Streetwear Cartoon Collections
The UGG x Palace x Looney Tunes Capsule is Playful
Theater-Inspired Plush Toys
The Care Bears Wicked Collection Brings Oz Magic to Cuddly Classics
Whimsical Film-Inspired Bags
Cambridge Satchel Launches a Second Exclusive Collection with Wicked
K-Pop Film Shoe Collaborations
Vans Debuts a KPop Demon Hunters Collection
Classic Bottle-Cap-Inspired Footwear
The 'Dr. Martens x Palace' Collab Features Vintage Leather
Theatrical Film-Inspired QSR Offerings
Dunkin' x Wicked Partner for a Themed Menu
Verdant Adults-Only Destinations
W Hotels Introduces its All-Inclusive W Punta Cana
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Nostalgic Film Building Blocks
LEGO Debuts the Harry Potter Hogsmeade Village Collectors’ Edition
Gothic Footwear Capsule
The Wednesday Capsule reimagines Dr. Martens icons through an ornate lens
Witchy Cinematic Perfumes
Ariana Grande Fragrances Dropped Two Wicked-Inspired Fragrances
Fantasy-Themed Energy Mixes
Sneak Launches 'Rings of the Elder Bunny' with Elder-Inspired Flavors
Textural Spellbinding Dog Toys
The Wicked: For Good x BarkBox Collection is Whimsical and Playful
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Whimsical Theater-Themed Bookends
LEGO Presents the Bold Wicked Bookend Design Set
Enchanting Lip Balm Sets
The 'Wicked x Bubble: Other Half' Set Features a Pink and Green Balm
Witchy Dish Soap Sprays
The Dawn x Wicked for Good Collab Introduces a Fantastical New Scent
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Animation-Branded Golf Collections
The 2026 Disney x Nike Golf Collection is Playful
Whimsical Movie-Themed Cookies
The Keebler Wicked Treats Celebrate the Upcoming Movie
Movie-Themed Beverage Flavors
DRIPS by Pepsi Unveils Exclusive Wicked: For Good-Inspired Flavors
Buttery Wizard-Themed Creamers
The Coffee Mate x Harry Potter Butterbeer Products are Sweet
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Luxurious Getaway Experiences
The Four Seasons Resort Orlando Debuts New 2025 Activities
Magical Pink Whipped Creams
Wicked: For Good x Classic Cream Made a Colorful Whipped Light Cream
Theare-Inspired Water Bottles
Wicked x Owala Limited-Edition Bottle Conjures Ozian Charm
Wizard-Themed Coffee Creamers
The Coffee Mate x Harry Potter Creamers Come in Two Flavors
Whimsical Castle-Like Brick Sets
LEGO Introduces a Beauty and the Beast Castle Set
Popular Interactive Illustrated Books
Scholastic Debuts an Illustrated Edition of Harry Potter
Characterized Monster Wines
19 Crimes Reprises its Glow-In-The-Dark Universal Monsters Collection
Enchanting Body Washes
Olay x Wicked: For Good Serum Body Washes Celebrate the Magic Within
Platform Statement Shoes
These 8-Inch Flip-Flops Make a Towering (And Pricey) Fashion Statement
Virtual Heel Try-Ons
WANNA Launched a Virtual Try-On Experience for High-Heeled Shoes
Villain Inspired Fragrance Lines
This Disney Villains Collection Nods to Potions Through Scent
Witchy Plush Bears
Wicked-Themed Care Bears Reimagine Iconic Characters as Plush Collectibles
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Spellbinding Building Block Sets
LEGO® Wicked Sets Arrive Ahead of the Film's Second Instalment
70s-Style Concept Stores
Anya Hindmarch x Boots Looks Like an Apothecary with a Playful Twist
Magical Gummy Candy Ranges
Haribo Harry Potter Edition Gummies Come in Three Mixes
Princess-Inspired Personal Care Lines
Bath & Body Works Expands Disney Princess Collection Reach
Vibrant Luxury Theme Parks
BON Luxury Theme Park Aims to Transform Worldwide Travel
Anime-Inspired Graphic Apparel
Studio Ghibli and Uniqlo UT Launch A Whimsical Collection
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Wizardly Cafe Merch Collections
The Starbucks Korea x Harry Potter Collection is Magical
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Nature-Inspired Limited Sneakers
Craft and Houdini Join Forces on the Kype Pro Limited Edition
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Whimsical Cartoon Diapers
Hello Bello Launches a Dr. Seuss Babies Collaboration for its Diapers
Whimsical Otherworldly Stays
Airbnb Experiences Presents Elphaba’s Retreat with Cynthia Erivo
Scary Footwear Collabs
The Crocs X Monsters, Inc. Collection Merges Comfort with Pixar Magic
Spellbinding Fragrance Capsules
Bath & Body Works Debuts a Disney Villains Fragrance Collection
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Mobile Try-On Tours
Kizik Invites People to See Its Hands-Free Shoes in Action
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Enchantingly Sweet Body Sprays
Lush's We Believe in Glinda Body Spray Reminds of Parma Violets
Witchy Plant-Based Protein Snacks
The TRUBAR x Wicked Partnership Celebrates the Upcoming Finale
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Collaborative Board Game-Inspired Streetwear
The Shoe Palace Collaborated with Monopoly
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Magical Cafe Pop-Ups
The Harry Potter x Coffee mate Honeydukes Cafe Spotlights Flavored Creamers
Whimsical Theater-Driven Stays
Elphaba’s Retreat Airbnb Offers a Forest Escape for Wicked Fans
Pavement Brick Sandals
Unipaver Flip-Flops Mimic Sidewalk Bricks in Shape and Scale
Iconic Movie-Themed Cookies
The Butterbeer Fudge Stripes Cookies are Harry Potter Fan-Approved
Spellbinding Cinnamon Buns
Cinnabon Butterbeer Menu Items are Coming Soon for a Limited Time
Spooky Bubble Baths
Mr. Bubble Dropped a Fun, Festive Collection of Halloween Bubble Bath Products
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Whimsical Beauty Collabs
For Good x LoveShackFancy Bring a Fairytale Twist
Immersive Horror-Inspired Attractions
Six Flags Channels The Conjuring: Beyond Fear
Branded Retail Installations
Urban Outfitters Recently Spotlighted UGG in Its 'On Rotation' Series
Whimsical Garden Product Campaigns
Where the Good Things Gro Brings the Enchanted Garden to Life
Board Game-Themed Dynamic Accessories
Hasbro and Irregular Choice Launch a Monopoly Collection
Cinematic Chocolate Advent Calendars
Compartés' Wicked: For Good Advent Calendar Shares 24 Treats
Emerald Street Sneakers
The Puma Speedcat Elphaba Sneaker Merges Motorsport Design and Theater
Whimsical Doll Collections
The Wicked for Good Dolls Reimagine Cinematic Characters in Toy Form
Superhero-Inspired Dramatic Boots
Bull Airs Introduces the New Yancy Street Stompers
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Dairytale Bridal Tributes
Disney Wedding Dresses Evoke Fairy Tales Through Bespoke Bridal Couture
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Film-Inspired Limited-Edition Jewelry Collections
8 Other Reasons Taps Wicked: for Good for Inspo
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Toy Building Block Exhibits
WOW will Host an Immersive BrickWorld Ft. LEGO Exhibition
Movie-Themed Grocery Store Experiences
Asda and Wicked Partnered for Immersive Store Experiences
Theatrical Cleansing Balms
farmacy x WICKED! on Broadway Celebrates a Trusted Makeup Remover
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
Fantasy-Saga-Inspired Whisky Bottles
Quest's End Whiskey is Inspired by Dungeons & Dragons
Dual-Flavor Movie-Inspired Cakes
The Wicked Celebration Cake Was Announced by Finsbury
Roving Apple Orchards
Fireball's Orchard Overdrive is a Bookable Orchard for Adults on Wheels
Exquisite Film-Inspired Espresso Cups
Dragon Glassware Taps Wicked for Inspiration
Sensory Museum Experiences
The Museum of Illusions Features Immersive Attractions
Creature-Themed Amphibian Footwear
The ESENES Worldwide Frog Clogs Have a Slip-On Style
Iconic Fantasy Character Soaps
Dr. Squatch x Harry Potter Capsule Features Harry and Voldemort
Spellbinding Donut Ranges
Harry Potter: Houses of Hogwarts x Krispy Kreme Collection is Magical
Whimsical Butterscotch Seasoning Products
McCormick Harry Potter Products Bring Butterbeer Home
Whimsical Surprise Dolls
The Wicked Ozian Balloons Reveal Shares One of Five Characters
Experiential Clog Stores
The New York City Crocs Icon Concept Centers on Personalization
Fantastical Sour Beer Collections
Vault City Marvellous Liquids Come in Five Expressions
Spooky Simulated Elevator Experiences
The BOO Elevator Ran at Bramalea City Centre Shopping Mall
Magical Puzzle Displays
The Hogsmeade Village Collectors’ Edition Brings a Wizarding World to Life
Co-Branded Family-Oriented Events
Disney and Formula 1 Launch Fuel the Magic Campaign
Reimagined Blue Slippers
The HEYDUDE x Lilo & Stitch Collection Features a Blue 'Wally Slipper'
Wizard-Themed Apparel Lines
PUMA Partners with the Harry Potter Universe on a New Collaboration
Spooky Slasher Movie Experiences
Universal Studios Halloween Horror Nights Features Art the Clown
Theatrical Bakeware Collections
Wicked: For Good x Le Creuset Inspires Magic in the Kitchen
K-Pop Movie Shoe Capsules
Vans Releases a New Collection Themed Around K-Pop Demon Hunters
Superhero-Themed Clogs
The Spider-Man X Crocs Collection Revives Classic Clogs with Comic Flair
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Magical Robotic Chess Sets
GoChess Wizard Edition Brings Harry Potter Wizard Chess to Life with Ai
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Wizard-Themed Claw Machine Experiences
Fantasy Claw Arcade Expands to AREA15 in Las Vegas
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Film-Inspired Dutch Ovens
Le Creuset Wicked Dutch Oven Collection Arrives in Pink and Green
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Themed Immersive Stays
Villatel Orlando Resort Announced its Spring Opening in Orlando
Magic-Themed Card Decks
UNO Harry Potter Deck Reimagines the Game Through a World of Strategy
Enchanting Tarot Card Decks
The Wizard of Oz Tarot Deck and Guidebook is Beautifully Illustrated
Fruity Licorice Desserts
These Twizzlers Refreshments are Only at Hershey Chocolate World
Measured Retail Expansions
Vessi Launches its Bellevue Store and In-Store Splash Experience
Inclusive Tourism-Focused Campaigns
Orange County Has Collaborated with Wheel the World
Unicorn-Inspired Air Fresheners
Citrus Magic Launches the Unicorn Toots Air Freshener for Real
Fantasy Keycap Designs
Dwarf Factory Releases Hogwarts House Keycaps Designed with Detailed Crests
Magical Mining Sims
The 'I'm a Wizard, But I Dig' Demo Showcases the Charm of Digging Gameplay
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Magical Collaboration Cookie Snacks
The Maryland Butterbeer Cookies are Harry Potter-Inspired
Animated Fantasy Films
Disney Unveils Hexed as an Original Story About Hidden Magic and Family
Accessibility-Focused Drone Light Shows
Westfield London Marked Purple Tuesday with a Light Show
Purpose-Driven LGBTQ+ Jewelry Brands
Wicked Fabulous Has Unveiled a Redesigned Website
College-Inspired Footwear Capsules
HEYDUDE Launches its 'Collegiate Footwear Collection'
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Branded Japanese Hotels
Oriental Hotel Universal City Offers Comfort and Fun
Heritage Craft Distillery Experiences
Witchmark Offers Stone Carving Workshops