Lush's body sprays feature some of its best-selling fragrances, and We Believe in Glinda is a cinematically inspired scent that reminds of parma violets.
For the first instalment of Wicked, Lush unveiled a collection that included the Glinda Upland body spray, blending bright, floral rose oil with notes of benzoin resin, creamy vanilla and nutty pistachio. For the second part of the story centered on the witches of Oz, Lush unveiled the We Believe in Glinda body spray, which also features rose oil, but serves up a different experience inspired by crushed violet sweets, thanks to powdery vanilla absolute and orris butter.
The all-new, limited-edition 10-piece Wicked: For Good x Lush collection also includes bath bombs, bubble bars, body scrubs, shower gel, and a Lush Club-exclusive soap.
What Makes This Trend Stand Out
- Cinematic Fragrance Experiences
- Fragrance brands are creating scents inspired by cinematic stories, allowing fans to experience their favorite narratives in a sensory form.
- Theatrical-themed Beauty Products
- Beauty brands are launching thematic collections based on popular theatrical productions, appealing to fans who wish to integrate the drama into their personal care rituals.
- Nostalgic Scent Profiles
- Fragrance companies are tapping into nostalgia by crafting scents reminiscent of beloved childhood sweets, providing consumers a unique olfactory journey.
Sectors Adopting This
- Fragrance Industry
- The fragrance industry is blending storytelling with scent creation, offering new opportunities for immersive product lines inspired by beloved narratives.
- Beauty and Personal Care
- The beauty and personal care sector sees growth in theatrical and limited-edition collections, engaging consumers with exclusive product experiences.
- Entertainment Merchandising
- Entertainment merchandising intersects with beauty and fragrance, as theatrical adaptations are transformed into unique olfactory and personal care product lines.
