The Internet's accessibility is only growing, with a number of broadening platforms attainable through a series of different mediums -- these September 2018 social media trends pay into the growing effect technology has on our everyday lives. The concept of connectivity through digital means is at our fingertips and many industries are taking advantage of this notion to reach a mass audience and to improve communication at a larger scale.
An example from this month is Sanrio's new Hello Kitty channel on YouTube, where the iconic cartoon cat is able to gather a following as an animated vlogger and influencer. This channel draws in a relationship between a character and a group of viewers, making content personable and appealing to a rapidly growing audience.
Another example is the way that The Instance Fragrance Concept creates formulated scents based on a person's Instagram feed. The company aims to produce scents that are based on some sort of memory. This marketing approach elevates a social media concept into something that is physical and breaches beyond the digital boundaries to draw an even deeper connection to consumers.
Top 30 Social Media Trends in September
30
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
29
YouTube Star Clothing Collections
Emma Chamberlain and Dote Release an Exclusive Online Collection
28
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
27
Fashionable Social Sunglasses
The Newest Spectacles by Snap Feature Fashion-Forward Designs
26
Garden-Connected Office Extensions
Frank Gehry Designs Facebook's Headquarters in Silicon Valley
25
Virtual Luxury Fashion Models
Balmain's 'Virtual Army' Features Diverse CGI Supermodels
24
Immersive Tea-Themed Experiences
Room For Tea is Opening in New York City
23
Mock Influencer Fashion Campaigns
The Juicy Couture Fall 2018 Ads are Styled as Sponsored Posts
22
Exclusive Social Networking Services
ONN Network Comes With a Private Online Concierge
21
Short-Form Video Apps
TikTok and Musical.ly Build a Platform That Enables Creativity & Expression
20
Cute Ice Cream Mooncakes
Häagen-Dazs & Line Collaborate on a Tasty Treat for the Mid-Autumn Fest
19
Travel-Friendly Pet Passports
Canvas Holidays Ranks the Miles Per Year Traveled by Furry Friends
18
Interstellar Selfie Apps
This NASA App Lets You Pose in Front of Breathtaking Space Photos
17
Shoppable Animated Apparel Videos
Asics Released a Five-part Series of Shoppable Videos
16
Social Media Alternatives
Mastodon Offers Unique "Instances" for Its Users
15
GIF-Centric Film Festivals
The GIPHY Film Festival Explores Stories Told in Just 18 Seconds
14
Shoppable Celebrity AR Filters
Nicki Minaj's Snapchat Filter Promotes Her 'Queen' Album
13
Fashion Commerce Communities
URSTYLE is a Social Fashion Network Powered by Blockchain & AI Tech
12
Social Event-Planning Apps
'PotluckHub' Helps Users Host Parties and Celebrate with Friends
11
Social Media Sports Streaming
"Friday Night Stripes" Will Bring High School Sports to Twitter
10
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
9
Female Empowerment Social Apps
The 'GirlCrew' Social Network Helps Women Connect on Common Topics
8
Social Chat Dating Apps
'eMeetly' Lets Users Connect with Potential Mates in Facebook Messenger
7
Traditional Pasta-Making Webseries
'Pasta Grannies' on YouTube Makes Authentic Recipes Accessible
6
AR Friend-Finding Apps
The 'Rad.ar' App Helps You Navigate to and Locate Lost Friends
5
Fruity Celebrity-Designed Perfumes
Rihanna Releases Reb’l Fleur Love Always Eau De Parfum
4
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
3
Expansive Online Beauty Forums
Sephora's Beauty Insider Community is the Largest Beauty Forum
2
Vodka-Branded Music Podcasts
New Amsterdam Vodka's Branded Podcast Talks about Hip-Hop
1
Canadian Airline AI Chatbots
WestJet Launched a New Travel Chatbox Named Juliet Through Facebook
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Playful Anime Fall Collections
The Forever 21 x Hello Kitty & Friends Line Launches for Fall 2023
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Cartoon Cat Collaborative Streetwear
Soulland and Hello Kitty Join Forces on a New Collection
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Technology News Summaries
TechTok Helps Readers Stay On Top of News in Five Minutes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Animated-Photo AI-Fueled Chat Apps
EmbodyMe Unveils its New Xpression Chat Platform
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Rhythmic Adorable Streamed Games
Netflix Adds New Games Including Hello Kitty Happiness Parade
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More