These September 2018 interactive trends display an array of leading examples in customer engagement. From Converse's story-inspired campaign that prompted individuals to be a protagonist and embrace a rebellious narrative to Almond Joy's vacation-pushing project that boasted a mysterious phone booth in Nashville, Tennessee, reaching consumers through fun activities and giveaways is not only inspiring but it also strengthens the relationship.
Of course, the September 2018 interactive marketing campaigns do not only feature products, they are also a way to instill social change. Movistar and Wunderman harnessed the power of storytelling and digital media to spread the word about the serious threats of bullying and inform parents about the telltale signs. Following two parallel lines, individuals have the power to choose how the dualistic video ends.
Top 30 Interactive Trends in September
30
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
29
DIY-Style Fashion Customization Tools
Levi's Tailor Shop Offers Denim Workshops to Festival Goers
28
Calming Cat Radio Stations
Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
27
Digitally Connected Beverage Cups
Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
26
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
25
Home-Style Movie Events
Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts
24
Theatrical In-Car Experiences
Insurance Company 'More Than' Showed a Live Play Inside of a Car
23
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
22
Long-Lasting Ice Lollies
Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles
21
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
20
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
19
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
18
Accessible Fine Art Platforms
Absolut Art. Bridges Creative Communities with Art Connoisseurs
17
Celebratory Beer Fridges
Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
16
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
15
Personalized Souvenir Shops
Verdes has Created a Tiny Pop-Up Souvenir Shop in NYC
14
Ice Cream Bagel Creations
Ben & Jerry's Fuses Ice Cream with Bagels for a Flavorful Experience
13
TV-Inspired Browser Extensions
The Good Place Chrome Extension Lets Fans Enter 'The Good Place'
12
Shoppable Fragrance Videos
Jo Malone's Interactive Campaign Video Lets Viewers Shop in the Ad
11
Voice-Powered Unboxing Experiences
Gwynnie Bee Created a Voice-Activated Unboxing Adventure
10
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
9
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
8
Yacht Sleepover Experiences
alice + olivia is Hosting an Upscale Yacht Experience with Booking.com
7
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
6
Celebrity Email Marketing Initiatives
Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation
5
TV-Themed Pop-Up Bars
Chili’s is Sponsoring a Recreation of The Dundies from The Office at Replay
4
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
3
Humorous Family-Centric Travel Campaigns
Delta Airlines Reminds Kids in Seattle to Visit Home
2
AI-Created Vacation Soundtracks
Royal Caribbean's 'SoundSeeker' Turns Photos to Music with AI
1
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Vibrant Snowy Holiday Campaigns
Apple Presents the Share the Joy Campaign for the Holidays
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool