These September 2018 interactive trends display an array of leading examples in customer engagement. From Converse's story-inspired campaign that prompted individuals to be a protagonist and embrace a rebellious narrative to Almond Joy's vacation-pushing project that boasted a mysterious phone booth in Nashville, Tennessee, reaching consumers through fun activities and giveaways is not only inspiring but it also strengthens the relationship.
Of course, the September 2018 interactive marketing campaigns do not only feature products, they are also a way to instill social change. Movistar and Wunderman harnessed the power of storytelling and digital media to spread the word about the serious threats of bullying and inform parents about the telltale signs. Following two parallel lines, individuals have the power to choose how the dualistic video ends.
Top 30 Interactive Trends in September
30
Story-Inspired Interactive Campaigns
The Converse Campaign Encourages People to Claim Their Chucks
29
DIY-Style Fashion Customization Tools
Levi's Tailor Shop Offers Denim Workshops to Festival Goers
28
Calming Cat Radio Stations
Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
27
Digitally Connected Beverage Cups
Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
26
Adventure-Focused Personalized Jackets
The North Face Japan Takes Its Slogan to New Heights
25
Home-Style Movie Events
Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts
24
Theatrical In-Car Experiences
Insurance Company 'More Than' Showed a Live Play Inside of a Car
23
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
22
Long-Lasting Ice Lollies
Bompas & Parr's "Non-Melting Icy Poles" Outlast Conventional Popsicles
21
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
20
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
19
Personalized Hair Color Pop-Ups
My. Haircare's 'Made For Me' Hair Pop-Up Emphasizes Customization
18
Accessible Fine Art Platforms
Absolut Art. Bridges Creative Communities with Art Connoisseurs
17
Celebratory Beer Fridges
Bud Light's 'Victory Fridges' Share Rewards When a Team Wins
16
Gamified Pizza Boxes
This Scannable Pizza Hut Box Shares an Augmented Reality Beanbag Game
15
Personalized Souvenir Shops
Verdes has Created a Tiny Pop-Up Souvenir Shop in NYC
14
Ice Cream Bagel Creations
Ben & Jerry's Fuses Ice Cream with Bagels for a Flavorful Experience
13
TV-Inspired Browser Extensions
The Good Place Chrome Extension Lets Fans Enter 'The Good Place'
12
Shoppable Fragrance Videos
Jo Malone's Interactive Campaign Video Lets Viewers Shop in the Ad
11
Voice-Powered Unboxing Experiences
Gwynnie Bee Created a Voice-Activated Unboxing Adventure
10
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
9
Experiential Matchmaking Events
'The Big Summer Party' Connects Guests with Icebreaker Challenges
8
Yacht Sleepover Experiences
alice + olivia is Hosting an Upscale Yacht Experience with Booking.com
7
Vacation-Inspired Interactive Campaigns
Almond Joy's Playful Campaign Advocates for Vacation Days
6
Celebrity Email Marketing Initiatives
Ryan Reynolds' OOO Emails Have Boosted Interest in Aviation
5
TV-Themed Pop-Up Bars
Chili’s is Sponsoring a Recreation of The Dundies from The Office at Replay
4
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
3
Humorous Family-Centric Travel Campaigns
Delta Airlines Reminds Kids in Seattle to Visit Home
2
AI-Created Vacation Soundtracks
Royal Caribbean's 'SoundSeeker' Turns Photos to Music with AI
1
Offbeat Meeting Livestreams
Old Spice Livestreamed an Interactive "Board Meeting" on YouTube
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Romantic Retailer Basket Campaigns
The Asda Red Baskets are Arriving for Valentine's Day
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Conversation Insight Analytics
Messages Wrapped Turns Texts to Shareable Year-In-Review Summaries
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Connected TV Ad Features
Walmart Connect Launches Its CTV Activation
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Shoppable Recipe Collaborations
ALDI and Digitas Launch ALDIfy to Deliver Trendy Shoppable Recipes
AI Marketing Features
Adweek Introduced Its Agentic AI Insights With ADWEEK Possible House Chat
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
Parental AI Insights Features
Meta Launches Its Insights Tab For Meta AI
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Interactive Story Platforms
Storytelling App Offers AI-Powered Stories To Engage And Support Kids
Predictive Mobile Advertising Features
T-Mobile Advertising Solutions Unveiled Contextual AI Ads
Embedded Safety Networks
‘Ask for Angela’ Builds Retail-Based Support Systems Across Toronto
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Conversational Streaming Apps
Tubi Launches a ChatGPT App for Easier Content Discovery
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Spatial Commerce Platforms
Curie Shop Brings Interactive Product Exploration To Sneaker Shopping
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Creative Home Campaigns
IKEA U.S. Launches its 'Dream the Possibilities' Platform
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Data-Activated Direct Mail Programs
AI Mail Predicts Homes Most Likely to Convert to Leads & Sales
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform