To coincide with New York Fashion Week and the sharing of its latest collection, contemporary clothing company alice + olivia is teaming up with Booking.com to host a yacht experience centered around both fashion and travel.
Bookings are currently being accepted to help people reserve their spot for an overnight stay on a branded 74-foot yacht. As alice + olivia's newest Spring/Summer 2019 collection, 'Passport to Wonderland,' was directly inspired by CEO and creative director Stacey Bendet's love of travel, people will be able to experience the new range's vibrancy in an immersive way.
Onboard the 'Wonderland Fashion Yacht,' guests will travel up the Hudson River, yet also be transported to popular destinations such as Paris, Morocco and the English countryside, which reflects some of the other destinations that can be visited with ease through the travel website.
What's Driving This Trend
- Luxury Travel Experiences
- Disruptive innovation opportunity to offer unique travel experiences that combine immersive branding and destination exploration.
- Fashion-themed Hospitality
- Disruptive innovation opportunity to create hospitality experiences that center around fashion and brand storytelling.
- Destination-branded Accommodations
- Disruptive innovation opportunity to partner with travel brands to offer accommodations that reflect the brand's design aesthetic and brand identity.
Who This Affects Most
- Luxury Hospitality
- Opportunity for luxury hotels and resorts to create immersive brand experiences that offer guests unique and exclusive access to local destinations.
- Fashion
- Opportunity for fashion brands to leverage their brand storytelling and design aesthetic to create immersive experiences that extend beyond traditional retail environments.
- Travel
- Opportunity for travel brands to partner with fashion and hospitality brands to offer unique and immersive travel experiences that reflect the brand's identity and design aesthetic.
