The top September 2017 customization ideas show a myriad of ways in which both established and emerging brands are inviting consumers to be part of the creation of their own products, as well as engaged with hyper-targeted marketing campaigns.
As an alternative to subtle monograms and other options for delicately personalizing items, consumers are embracing bold designs that make their ownership of an item known. One of the ideas that best exemplifies this are the Head Case suitcase covers, which can be personalized with a large-scale image of one's face.
Personalization is also becoming a key part of many brand strategies for marketing, with campaigns that call out specific consumers, their preferences and their purchasing habits.
Top 45 Customization Ideas in September
45
Sneaker Stencil Kits
The Nike Gakou Flyknit Allows for Complete At-Home Customization
44
Modified Retro Scooters
Shanghai Customs Modified the Honda Cub into a Stylish Scooter
43
Personalized Photo Luggage Covers
The 'Head Case' Suitcase Cover Puts Your Face on Your Case
42
Artist-Designed Backpacks
Society6 is Adding Backpacks to Its Website of Printed Products
41
Customizable Denim Designs
Noble Denim is Bringing Custom Denim to the Masses with 'DYO Jeans'
40
Suspended Zen Gardens
The Marimo Aqua Terrarium Can Spruce Up Boring Office Spaces
39
Contemporary Luxury Sedans
The Black Edition of the Bentley Flying Spur V8 S is Strikingly Elegant
38
Customized Pet Portrait Sneakers
Tready Helps Dog Lovers Create Custom Converse Chucks
37
Musical Color-Recognizing Rings
Specdrums Rings Turn Colored Paper into Customized Keyboards
36
Personalized Furniture Ads
Cost Plus World Market's Ads Call Out Specific Shoppers
35
Boisterous Sportswear Patches
These Colorful Patches are Part of Nike's Back-to-School Collection
34
3D-Printed Hearing Aids
Sonova's Custom Hearing Aids are Discreet and Efficiently Made
33
Femininely Detailed Motorcycles
'2LOUD' Designed a Custom Motorcycle with Bold Pink Detailing
32
At-Home Blood Tests
'Thriva' Offers Home Blood Testing Kits to Track and Improve Health
31
Personalized Skincare Collections
Sans Ceuticals' Personal Prescription Notes Individual Issues
30
Cost-Effective Custom Jeans
The NERDSWAY Custom-Sized Premium Jeans are Affordably Priced
29
Luxurious Custom Suit Services
Knot Standard's Handmade Suits Can Be Built On An Online Platform
28
Custom Vitamin Kits
'Vitamin Packs' Connects Consumers to Personalized Supplement Plans
27
Movable Desk-Friendly Planters
The OASIS Series Encourages Employees to Add Greenery to a Space
26
Customized Blend Whiskeys
The Johnnie Walker My Edition Whiskey Lets You Design the Label
25
Expressive Personalized Decals
'I Am Decals' Let You Share Your Own Personal Story
24
Custom Control Gaming Mouses
The Elecom Dux MMO Mouse Packs 19 Programmable Buttons
23
Skull-Emblazoned Custom Sneakers
These New Warren Lotas Sneakers Replace the Swoosh with a Skull
22
Custom Decorated Luxury Sneakers
Consumers Can Add Unique Embroidered Patches to the Gucci Aces
21
Personalized Art Subscriptions
'Meum' Introduces a Flexible, Customizable Art Subscription Service
20
Personalized Storage Tables
The OPOSSUM Design CT-01 and CT-03 Minimalist Coffee Tables are Chic
19
Personalized Fragrance Bottles
Waft Helps Consumers Create Personalized Perfume Products
18
Abstract Geographical Reinterpretations
'Modern Map Art Prints' Beautifully Transforms Maps
17
Personalized Menu Apps
The 'Edible' App Locates Meals Based on Diet or Allergy Restrictions
16
Humorous Lunchtime Notes
LOL Notes Can Be Placed in Children's Packed Lunches
15
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
14
Voice Shopping Services
Walmart is Set to Offer Voice Shopping in Partnership with Google
13
Personalized Wooden Bag Tags
The New Custom Customizable Wood Luggage Tag Can be Laser-Etched
12
Scientifically Fitted Glasses
This Company Uses a 3D Scanner to Build Perfectly Fitted Eyewear
11
Airplane Trolley Minibars
STEEL FUNK Upcycles Real Avation Meal Trolleys Into Drink Carts
10
Personal Shopper Apps
Handled's App Connects Consumers to a Personal Shopper Service
9
Customizable Bath Bombs
Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules
8
AI-Infused Fitness Plans
FitGenie is Rethinking Online Calorie Counting
7
Personalized Satellite Image Puzzles
This Personalized Puzzle is a Bird's-Eye View of Your Home
6
3D-Printed Footwear Tours
'Feetz on the Streetz' is Sharing Printed Footwear on a Pop-Up Shop Tour
5
DIY Staircase Kits
DOLLE Montreal's Customizable Kit Helps Homeowners Build a Staircase
4
Personalized Travel Tour Sites
The 'Tripnino' Personal Travel Assistant is Easy to Use
3
Personalized Stunt Driving Films
Ford's 'Go Faster' Puts Fans in a Stunt Driving Trailer
2
Personalized Honeymoon Registries
Honeyfund is a Easy-to-Use Registry for Weddings
1
Modular Privacy Partitions
'Veil' is an Adaptable Visual Partition That Lets Light Through
Related Ideas
Collectible Sticker Books
The Glossier Passport Book is Personalized with Store-Exclusive Stickers
Adorable Plush Sneaker Collections
Colorful Plush-Inspired Sneakers Unite Character and Comfort
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Stylish Footwear Collab Drops
The Supreme X Nike SB Dunk Low Collection Has Regional Exclusives
Colorful Personality Sneakers
Pantone x Allbirds Wool Cruiser Sneakers Launch in 19 Vibrant Shades
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Deck-Inspired Canvas Sneakers
Journal Standard Vans LX Authentic 44 Reworks Classic Skate Model
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Fashion-Inspired Skate Shoes
The Old Skool 36 Souvenir Brings Luxe Detailing to an Iconic Model
Personality-Forward Luggage Brands
Airs Luggage is the Perfect Travel Companion for Expression
In-Game Digital Sneakers
Nike and Fortnite Launched Four Digital Sneakers
Vintage-Inspired Summer Sneakers
Nike Presents a Light British Tan Air Max Muse Shoe
Lifestyle-Catering Molded Footwear
adidas Presents the Harden Vol. 9 in a Molded Leather Look
Tropical-Inspired Sneaker Colorways
Nike's Air Max Plus Gets a Peach and Teal Colorway
Dual-Tonal Plush Functional Sneakers
Nike Introduces a White and Green Air More Uptempo Low Model
Yellow Patterned Bold Sneakers
Nike Adds a New University Gold Palette to the Air Max 90
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Ramen Embroidery Bags
The Cup Noodles UNIQLO Embroidery Adds DIY Patches to Clothing
Playful Expansive Collaborations
CASETiFY Unveiled New Collab with Takashi Murakami
Video Game Console Sneakers
The Nike AIR SNES Allows Fans to Actually Play Retro Games
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Slingback-Heel Zipped Sneaker Designs
Nike Introduces the Air Max Craze in Smokey Blue
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Luxe Tailored Fall Menswear
The Louis Vuitton Fall 2026 Capsule Collection is Academic Elegance
Pink Gradient Zipped Sneakers
Nike Unveils a New Tonal Palette of the Air Max Sunder
Fabric Sticker Designs
Sticker Mule Has Debuted a Groundbreaking Product with Its Fabric Stickers
Charming Tonal Lifestyle Sneakers
Nike Unveils a Treat Yourself Colorway of the Air Jordan 3
Red-Accented Basketball Sneakers
The Air Jordan 13 Sneaker Gets a True Red Colorway Palette
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
Makeup Artist-Crafted Sneakers
ISAMAYA and Nike Just Reimagined the Air Max Dn Silhouette
Graphic Tech Accessories
Diesel x CASETiFY Spring 2026 Collab Has Cases with Bold Branding
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
3D Printed Shoe Platforms
Fitasy Makes Custom-Fit 3D Printed Shoes More Affordable & Accessible
Game Console Sneaker Designs
Reebok Introduces a Playstation-Inspired Sneaker Collaboration
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
NYC-Inspired Sneaker Designs
The Coach Soho Sneaker Collection is Chic and Urban-Informed
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Sleek Iridescent Soccer Shoes
Nike's Total 90 III Sneaker Comes in a Blue Void Colorway
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Custom Artist-Joined Shoes
Charli XCX By You Lets Fans Design Their Own Brat‑era Chuck Taylors
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Custom Sneaker Marketplaces
Sneakify Showcases and Connects Nike By You Enthusiasts in 1 Platform
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Bespoke Handbag Services
Kurt Geiger One-of-A-Kind Lets Customers Make a Mini Kensington Their Own
Japanese-Made All-Leather Footwear
Hender Scheme Launches a Look at its Winter/Spring 2025 Series
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Canvas Co-Branded Hi-Top Sneakers
Nike and Converse Join Forces on a Pair of Chuck Taylors
Emoji-Style Sneakers
Josewong's Shoe 1 Mimics the Look of an Iconic Emoji
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Personality-Matched Luggage Collections
Airs Debuts Personality Quiz-Based Travel Gear for 2025
Minimal Collaborative Leather Sneakers
Jeremy Scott and adidas Join Forces on a Samba Model
AI-Powered T-Shirt Customization Platforms
TeeDIY Debuts an AI-Powered Website for 2026
Vintage Auto-Inspired Bag Collections
JanSport Debuts a New Product Line Called the Clutch Series
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Sneaker Collector Preorder Platforms
Nike SNKRS Reserve Helps Fans Access Sneakers Early
Rich Burgundy-Toned Footwear
Reebok Spotlights a Seasonal Color with Bestselling Silhouettes
Dynamic Graphic Skate Sneakers
S.R. STUDIO. LA. CA. and OTW By Vans Join on a Sneaker
Collaborative Chunky Stealthy Sneakers
Nike and Corteiz Join on a Honey Blacks Tonal Air Max 95
Monochromatic Smokey Hi-Cut Sneakers
The Air Jordan 1 Hi 85 Shoe Gets an Irregular Shadow Hue
Singer-Designed Sneakers
The Custom Chuck Taylor All Star Charli XCX By You is brat-Themed
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Customized Luggage Lines
Travelpro and Dominic Ciambrone Team Up for a Limited-Edition Drop
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Tactical Camo-Tinged Sneakers
Nike's Book 1 Sneaker Gets a Desert Camo Colorway
Vibrant Carry-On Luggage Prints
CASETiFY Unveiled Customizable Backgrounds for Suitcases
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Sport-Infused Shoe Capsules
June Ambrose x Naturalizer Fuses Fashion Aesthetics & Athletic Codes
Chunky Retailer Collaborative Sneakers
COMME des GARÇONS HOMME PLUS Drops the Nike Sense 96 Shoe
Animal-Print Patterned Skate Sneakers
Nike's Dunk Low Sneaker Gets a Snakeskin Colorway
Virtual Sneaker Authentication Services
Real Authentication Has Expanded to the Sneaker Market
Collaborative Bright Skate Sneakers
Carpet Company Creates a Vans Skate Old Skool 36+
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Customizable Modular Footwear Designs
Grounded People Apparel Debuts the Oyum Snap System
Blue Tonal Footwear Collaborations
Eastside Golf x Nike Expand the 'Take Flight' Collection
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Heritage-Inspired Bold Sneakers
Hélà Style Roots Arrives in Ombre Blue and Ombre Black Colorways
Orange-Tinged Bold Sneakers
Nike's Air Max Plus Gets a Black and Ronal Orange Colorway
Custom Suede Sneakers
The Bodega × Puma Suede Sneakers Debuts with Customizable Lacing
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Gifting-Ready Digital Cameras
The Camp Snap Custom Edition Can Be Personalized with Any Name
Designer Shoe Protection Services
DSW Designer Shoe Warehouse Partners with Imbox Protection
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Understated Unisex Clothing Collections
The MYSTEPHENM VOL 1.5 Capsule Collection is Futuristic
Luggage Personalization Stickers
Monos Launched City-Inspired Destination Stickers
Surf-Inspired Skate Collections
Vans and Yusuke Hanai Join Forces on a New Collection
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Interchangeable Themed Shoe Charms
Coach Debuts Shoe Charms to Captivate Gen Z Audiences
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Stealthy Collaborative Skate Footwear
Nike and Supreme Launch a New SB Dunk Low Sneaker
Personalized Footwear Fit Recommendations
Volumental Debuts a New 3D-Scanning Partnership with FLO
Advanced Personalized Sizing Technology
NYC Leather Jackets Relies on Cutting-Edge Technology
AI-Driven Personalization Platforms
Snappy Acquired Covver to Merge Personalization and Swag
Unique Footwear Designs
Fluevog Releases Quirky Shoes for Distinctive Tastes
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Customizable Retailer Printing Services
Morrisons Printing Service Covers Photos, Gifts and More
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Customizable Bag Collections
MonoBlanks Has Introduced a New Line of Customizable Bags
Vacation-Ready Shoe Collections
Nordstrom Launches an Exclusive Tory Burch Capsule
Imited-Edition Suede Debossed Shoes
HEYDUDE & Jelly Roll Offer Fans Another Purchasing Opportunity
Basketball Athlete-Backed Luggage Campaigns
Samsonite Partners with Payton Pritchard
Heritage Outerwear Reissues
Octobre Editions x Schott NYC Collaboration Updates Classic Jackets
Taupe-Tinged Basketball Sneakers
The Air Jordan 1 Hi 85 Gets an Irregular Shadow Colorway
Brand Discovery Platforms
SmartCustomer by Sitejabber Helps Customers Find New Favorite Brands
Patterned Color-Blocked Skate Shoes
Nike and Arts-Rec Join Forces on the SB Dunk Low Model
Custom Party Shoes
Converse and Charli XCX Lets Fans Personalize Chuck Taylors in a Brat Aesthetic
Neon-Tinged Dynamic Lifestyle Sneakers
New Balance Plans to Launch a 1906A Neon Pack
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Bold Collaborative Sneakers
S.R. Studio LA CA x Vans Revive Iconic Shoes with Bold Print Treatment
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Custom Travel Stickers
Your Travel Stickers Lets You Create Personalized Travel-Themed Stickers
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Romantic Seasonal Sneaker Ranges
The Converse Chucks in Love Range Celebrates Valentine's Day
Custom Sticker Platforms
StickerLab Enables Users to Launch and Monetize Sticker Businesses
Holiday-Themed Luggage Campaigns
TUMI Debuts 'Gift Joy' Featuring Red and Black Toned Pieces
Custom Chat Themes
Google Adds Custom Theme Section To Google Messages