Seeking to expand their market audience beyond traditional demographics, ads are turning to sci-fi campaigns to draw in more youthful viewers.
Referencing cult sci-fi movies like Star Wars and The Matrix, these campaigns utilize elements of pop culture to bring a contemporary appeal to traditionally lackluster features. A great way to revitalize traditional marketing tactics, these sci-fi ad techniques are using contemporary references to bring attention to completely unrelated areas of interest, sparking a sense of intrigue.
From galactic toy ads that feature Darth Vader to those that feature canine's humming galactic theme songs, these sci-fi campaigns reflect a turn toward more experimental marketing tactics, incorporating eclectic yet relatable references to draw in consumers on a deeper level.
36 Sci-Fi Campaigns
From Sci-Fi Hospital Commercials to Cinematic Canine Choirs:
Tana Makmanee — Jul 31, 2014 — Marketing
36
Sci-Fi Winter Fashion
The Moncler Fall/Winter Campaign Stars Lucky Blue Smith and Pyper America
35
Stormtrooper Car Services
Uber is Unleashing a Fleet of Stormtrooper Cars for Force Friday
34
Sci-Fi Cereal Branding
General Mills Cereals Will Be Outfitted with Star Wars Packaging and Toys
33
Vintage Smoking PSAs
The Star Wars Smoking PSA Enlists C-3PO to Warn Children
32
Sci-Fi Coffee Drinks
These Galactic Frappuccinos are a Star Wars Starbucks Collaboration
31
Sci-Fi Auto Ads
Pacalin Turns Star Wars Vehicles into Plausible Print Advertisments
30
Earth-Saving Super Villains
Darth Vader in a Sid-Splitting Earth Hour Ad
29
Epic Sci-Fi Car Ads
The Kia Optima Super Bowl 2011 Commercial
28
Fictional Motorcycle Delivery Ads
The Meo Telepizza Campaign Promotes Its Remote Food Function
27
Sci-Fi Spoof Car Ads (UPDATE)
The 2014 Kia Super Bowl Commercial Revisits the Matrix
26
Sci-Fi Website Themes
These Star Wars Google Themes Awaken the Force Within
25
Galactic Christmas Shows
Galeries Lafayette Held a Star Wars Christmas Show for the Festive Season
24
Sci-Fi Clone Campaigns
Dirk Bikkembergs' Latest Advertorial Embraces Repetition
23
Sci-Fi Orchestra Advertising
'Space Classics' Concert Employs Star Trek Imagery to Draw Crowds
22
Sci-Fi Supermarket Displays
Carrefour Challenges Star Wars Fans to 'Shop with the Force'
21
Sci-Fi Sportswear Ads
The Epically Geektastic Adidas is All In 'Empire Strikes Back Edition'
20
Social Sci-Fi Fan Clubs
Orphan Black's Clone Club is an Organized Way for Fans of the Show to Chat
19
Blocked Batman Trailers
The Dark Knight Rises in LEGO Clip is Intense and Hilarious
18
Sensual Sci-Fi Spectacles
The Colab Timba Smits Campaign Marries Seduction, Rebellion and Fashion
17
Intergalactic Sportswear Promos
The Star-Filled Adidas Star Wars Collection Campaign
16
Adidas Vader Vids
Adidas Originals Neighborhood Campaign Shows Celeb Side of the Force
15
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
14
Intergalactic Villain Language Books
The Klingon Rosetta Stone Lets Readers Learn to Speak Space
13
Sci-Fi Sneaker Promotions
Adidas vs. Tron Fuses Two Pop Culture Phenomena Together
12
Sci-Fi Activism
The VW: Dark Side Campaign by Greenpeace Targets the Car Brand for CO2 Emissions
11
Galactic Toy Ads
This LEGO Star Wars Toys Ad Shows the Real Power of Darth Vader
10
Stormtrooper-Inspired Auto Ads
The Star Wars Nissan Juke Commercial Promotes Individuality
9
Scary Sci-Fi Prequel Promos
The Ridley Scott 'Prometheus' Trailer has Many 'Alien' References
8
Sci-Fi Hospital Commercials
The GE Agent of Good Campaign is Inspired by 'The Matrix'
7
Papercraft Space Battles
The Moleskine Star War Origami Battle Shows the Power of the Fold
6
Alternate Reality Car Commercials
This Kia Superbowl Commercial is Unreal
5
Sci-Fi Thriller Phone Ads
The Motorola Droid X Ad is All About Futurism
4
Immersive Gaming Invitation Ads
This Xbox Gaming Commercial Invites Players into the Games
3
Sci-Fi Surfing Stunts
These Surfers in Stormtrooper Suits Draw Attention to Movie Locations
2
Revamped Galactic Trailers
The 2001: A Space Odyssey Recut is an Updated Take on Blockbusters
1
Intergalactic Villain Ads
The NTT Docomo Darth Vader Ad Uses the Force to Sell Phones
Related Ideas
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Sci-Fi-Inspired Limited Timepieces
Fossil Launches its New Star Wars Collection with Six Pieces
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Retro Sci-Fi Clothing Collections
These UNIQLO x Star Wars Styles Celebrate May the Fourth
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
AI-Generated Film Trailers
Curious Refuge Generates a Wes Anderson-Inspired Avatar Trailer With AI
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Outer Space-Inspired Energy Drinks
The Celsius Space Vibe Collection Has Three Flavors
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sci-Fi-Themed Rubber-Like Sneakers
Native Shoes Launch Sci-Fi Sneaker Collection with Star Wars
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Sci-Fi Film-Inspired Fashion
sacai Honors Christopher Nolan with the Interstellar Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Collaboration Sci-Fi Tech Accessories
The Star Wars x CASETiFY Collection is Celebratory
Desert Planet Sci-Fi Collections
Disney Star Wars Sand's of Tatooine Collection is Desert-Themed
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Sci-Fi-Themed Watch Collections
Fossil Unveils Its Star Wars Watch Collections for May 4
Sci Fi-Themed Glamping Retreats
The 'Outpost X' Retreats Boast An Ancient Yet Futuristic Aesthetic
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Retro Space-Themed Puzzled Posters
LEGO Builder John Carter Creates a Blocked Version of Space
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Intergalactic-Inspired Lifestyle Products
The Spacio Collection is Made up of Everyday Objects
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Collectible Sci-Fi Coins
The Royal Mint Created Star Wars Coins to Mark a Meaningful Anniversary
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Basketball-Centric Beverage Campaigns
STARRY® Signs Antetokounmpo & Debuts NBA All-Star Campaign
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Sci-Fi Gaming Chair Covers
The Secretlab Star Wars Collection Now Has New SKINS
Sci Fi-Themed Popcorn Machines
The Death Star Popcorn Maker Honors the Sci-Fi Franchise
Sci-Fi Fragrance Collections
The Hotel Collection Star Wars Range Marks May the Fourth
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic