The VW: Dark Side campaign has launched in an effort to turn European car brand Volkswagen from "the Dark Side."
The Volkswagen brand, who iconically used the idea of the force to advertise in a recent commercial campaign, have become targets of Greenpeace. Greenpeace has said that, "VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen."
The VW: Dark Side campaign has stirred up controversy amongst viewers. This Greenpeace initiative hopes to have Volkswagen be emission-free by 2040.
Implications - Controversial topics tend to not be taken lightly by activists and their organizations. By taking a clever commercial from a brand and spoofing it, as Greenpeace has done with Volkswagen, the organization depicts their desired message in a creative way that will ultimately effect the other brand's image.