Adidas has already teamed up with one of the biggest science-fiction franchises in existence with its partnership with Star Wars, but with these Adidas vs. Tron posters, it looks as though Adidas will have a monopoly in all things cool and geeky.
These Adidas vs. Tron posters come to viewers courtesy of Oh Yeah Studio, a Norway-based company. They feature ink splatter-like typography and quotes from the recent Disney film. If Adidas is about to release a line of products that harness the stellar visual aesthetic of Tron, you can bet I'll be first in line to buy up whatever they have to offer.
Implications - Consumers are fascinated with cross over promotions because they reinvigorate consumers interest in the franchises involved through new and exciting content. Corporations may similarly partner up with other high-profile companies for projects to garner mass consumer attention.
Why This Trend Is Growing
- Cross-over Promotions
- The merging of two pop culture phenomena can reinvigorate consumer interest and can lead to new and exciting content.
- Geek Chic Products
- The demand for products that cater to science-fiction and fantasy enthusiasts creates an opportunity for businesses to create visually appealing, nostalgia-inducing merchandise.
- Visual Aesthetics-inspired Products
- Product lines that incorporate the visual aesthetic of popular media franchises can tap into the emotional attachment consumers have to them.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can explore opportunities to create merchandise that incorporates science-fiction and fantasy aesthetics to appeal to underrepresented fan bases.
- Entertainment Industry
- The entertainment industry can collaborate with other high-profile companies to create cross-over promotions that create fresh content and reinvent franchises.
- Marketing and Advertising Industry
- Marketing and advertising agencies can work with companies to develop promotional campaigns that invoke emotional attachments to popular media franchises.
