Adidas has already teamed up with one of the biggest science-fiction franchises in existence with its partnership with Star Wars, but with these Adidas vs. Tron posters, it looks as though Adidas will have a monopoly in all things cool and geeky.
These Adidas vs. Tron posters come to viewers courtesy of Oh Yeah Studio, a Norway-based company. They feature ink splatter-like typography and quotes from the recent Disney film. If Adidas is about to release a line of products that harness the stellar visual aesthetic of Tron, you can bet I'll be first in line to buy up whatever they have to offer.
Implications - Consumers are fascinated with cross over promotions because they reinvigorate consumers interest in the franchises involved through new and exciting content. Corporations may similarly partner up with other high-profile companies for projects to garner mass consumer attention.
Sci-Fi Sneaker Promotions
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