The 2014 Kia Super Bowl commercial is a spoof on The Matrix, bringing back Laurence Fishburne as Morpheus. In the ad, Morpheus offers a couple the 'The Truth' and the choice between a blue key, which will take them back to the luxury that is familiar to them, or a red key that will redefine everything they know about luxury. The adventurous couple wisely chooses the red key and embarks on a test drive of the 2015 Kia K900.
The ad is quite serious in tone until Morpheus begins to describe the look, feel and finally the sound of luxury as he breaks out into a full on operatic performance from the car's back seat. This of course, has strange effects on the surrounding streets that seem totally otherworldly and unreal.