Scent marketing, or scentvertising, is a marketing phenomenon that will likely grow stronger in the new year. Incorporating the sense of smell into different ad forms is being seen across all industries, from scratch 'n' sniff McDonalds ads to promote Cinnamon Rolls, to scented bus stops to target hungry transit users.
Trend Hunter has watched scentvertising evolve from smaller companies promoting scratch n sniff text books, to bigger companies like Sony selling smell phones.
It has been scientifically proven that the human sense of smell has a profound impact on us, particularly our memory, so marketing companies are using scientifically formulated fragrances to evoke specific feelings from their target markets.
Check out a few fascinating examples of olfactory marketing below.
37 Ways to Use Scentvertising
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Multi-Sensory Remote Communication
Nokia Scentsory Phone
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Smell Phones
Sony's Scented DoCoMo SO703i
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Scentvertising
The New Bus Stops
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Smell-o-vision in Japanese Cinemas
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'Smellophone'
The Mobile That Captures Scent
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Scentvertising
Eau de Marijuana in Rolling Stone?
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Communicate by Scent
Pad Diffuses Perfume After Received eMail
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Playdoh Cologne
Plus Fragrances of Chocolate Chip, Laundromat and Glue
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Aromatic Laptops
Asus F6 Scented Notebooks
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Tracy Pepe, Scentvertising Perfumer at Nose Knows Consulting (INTERVIEW)
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Scentvertising For Kicks
Reebock Teams With Kool Aid
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Hotel Scentvertising
Scent Marketing at the Holiday Inn
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World's First Smelly E-Book
Musty Scratch'N'Sniff For PCs
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Scents That Make You Shop More
Retailers Get Smelly with Their HVAC
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Laugh-And-Sniff Cards
What Earl Really Smells Like
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Scentvertising Part 3
Laugh and Sniff Ads
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Science of Scent Marketing
Olfactory Packaging
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Scented Toilet Paper
Christmas TP Smells like Cookies
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Perfumed Ink
Montblanc Scented Love Letter Ink
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Aromatherapy Via Earphones
Sweet Honey MP3
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Aromatherapy Wall Paints
Auro Soma
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Scent Marketing
Cake Scented Newspaper
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Burnt Rubber as a Fragrance Ad
Don't Call & Drive Campaign
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Cookies Sell Homes
Real Estate Scent Marketing
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Smell-o-Vision At Wal-Mart
Movies That Really Stink
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Urban Olfactory Installation
AIR Lets You Smell Helsinki, Budapest, Paris.
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Scent Marketing Hits Tokyo
NTT Digital Aromatic Signs
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Hotel Scentvertising Part II
Engage Your Guests' Noses
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Scratch & Sniff Wallpaper
Fruit Cocktail is Neat & Ethical
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Aromatherapy Fragrant Pencil Lead
Ain Supplio Boosts Your Mind
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Scented Snail Mail
Brand Sense Teams With Royal Mail
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Scented Downloads
Mobile Fragrance Communications
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Surround Smell
Olfactory Speakers for Smellovision
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Canned Aromatherapy
Air Box
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Smelly Emotional Robots
Pomi Emits Smells & Makes Faces
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Customized Scentvertising
Nose Knows Consulting
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Scentvertising
Canadian Tire Ads Let You 'Smell the Spring'
Related Ideas
Ultra-Luxurious French Perfumes
Initio Parfums Privés Spotlights Its Oud for Greatness Fragrance
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Aromatic Anime-Themed Perfumes
These Studio Ghibli Perfumes Come in Three Scents
Perfume Mist Gift Sets
Sol De Janeiro Releases a Five-Fragrance Perfume Mist Gift Set
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Travel-Inspired Modern Candle Collections
Jupiter Smells Rich Candles Offers Luxurious Products
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau De Yellow Pages' Fragrance Launch
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Meaty Mouth-Watering Perfumes
KFC Launches its Very Own Meaty Fragrance Called 'No. 11 Eau de BBQ'
Captivating Oud Fragrances
Kayali's Oudgasm Collection Pairs Oud with Coffee, Rose and Woody Notes
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Modernized Home Scent Kits
Enviroscent Launches a New Look for Its Scent Stix + Stand™ Starter Kit
Sensorial Floral Fragrances
Giorgio Armani My Way Eau de Parfum Nectar is Fruity and Addictive
Button-Shaped Wearable Diffusers
The 'ALMA' Aroma Pin Provides Continuous Scent Diffusion
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Sneaker-Inspired Fragrance Launches
New Balance Presents its Inaugural Distilled Fragrances
Globally Influenced Perfume Books
A Perfume Atlas is Curated by LV and Jacques Cavallier Belltrud
State-of-the-Art Retail Fragrance Dispensers
iRomaScents Enhances the Retail Experience with Tech
Waterless Fragrance Diffusers
Homedics' SereneScent Transforms Homes with the Power of Aroma
Perfumable Jewelry Collections
SAVONI Rings, Earrings and Bracelets Help to Carry Favorite Scents
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Tofu-Inspired Fragrances
Pacifica Beauty's Baked Tofu Scent Brings Awareness to Mindful Choices
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Aluminum-Free Body Deodorants
Secret Whole Body Deodorant Provides Total Odor Protection
Emotive Alchemy Fragrances
The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
Scent-Releasing Gaming Devices
The 'Gamescent' Syncs with Gameplay to Add a Sense of Smell
Multipurpose Scent-Releasing Wearables
Researchers at Stockholm University Created the 'Nosewise'
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Sensorial Shower Foams
Sundae's Whipped Shower Foams Come in Decadent Scents Like Chocolate
Multi-Purpose Fragrance Mists
Dans un Jardin's Aromatic Mists Come in a Variety of Fragrances
Scent-Infused Apparel
AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Aromatherapy Room Sprays
ADORAtherapy's Innovative Scent Blends Enhance Your Mood and Clear Energy
Neuroscientifically Crafted Scented Candles
Caftari Introduces Mindful Scented Candles
Intimate Skin Scents
The First Three Pleasing Fragrances Explore the Essence of Skin on Skin
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Pizza-Inspired Fragrances
Slice Society by Snif Has Notes of Bail and Tomato Sauce Accord
Aromatic Automotive Brand Fragrances
These Mercedes-Benz Fragrances Come in Three Options
AI-Generated Futuristic Fragrances
LAFCO Launches a New Collection of Deodorizing Room Sprays
Aromatic Memory Projection Systems
The Scent Camera & Memory Station by Yue Wang is Immersive
Skin Scent Rollerballs
The Glossier You Rollerball Shares Targeted Scent Experiences
Grocery-Inspired Fragrances
Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
All-Natural Air Care Products
This Collection Of Fresheners & Oils Ditches Artificial Ingredients
Wedding Fragrance Duos
Kayali Created Complementary Scents to Wear on a Special Day
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Biodegradable Dual-Fragrance Perfumes
Maison 21G's Optional Scents are Over 90% Biodegradable
Fragrance-Heavy Laundry Products
Snif Launches a Line of Laundry Fragrances and Boosters
Aromatherapeutic Essential Oils
ĒLYSCE Uses Aromatherapy to Positively Influence Mental Health
Heat-Activated Natural Deodorants
This Plant-Powered Deodorant Scent is Activated by the Body
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
Affordable Home Fragrance Collections
Dollar General Debuts a Fragrance Line with Slatkin + Co.
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Visceral Perfume Oils
Falling by Ramp Tramp Tramp Stamp Smells Like Taking a Spill
Aromatic Green Fragrances
In This World by Liis is a Sensory Journey Through a Lush Universe
Immersive Scent-Based Devices
Aromajoin Unveiled Two Immersive Scent Devices for VR Gaming
Digital Currency Fragrances
Binance Created CRYPTO to Invite Women into the Cryptocurrency World
Sensuous Perfume-Inspired Candles
The Pleasing Scented Candle Collection Has Three Fragrances
Extinct Flora Fragrances
Future Society Makes Unique Fragrances from Extinct Flowers
Neutralizing Home Fragrances
Pura's Open Air Technology is Effective at Canceling Household Odors
Herbaceous QSR Fragrances
KFC Spain's Eau D’uardo Was Inspired by the Colonel’s Secret Herbs
Immersive Fragrance Experiences
AVESTAN Introduces its Second Perfume, PETRICHOR
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Herb-Scented Cream Deodorants
This Deodorant is Infused With Fragrant Lavender, Thyme & Parsley
Fashion Brand Lavender Perfumes
MSCHF Unveils its Fabuloso Perfume with a Violet Hue
Soothing Pet Fragrances
ScentAir Released a Pair of Fragrances for Pets with a Pet Calming Complex
Sensorial Fragrance Collections
These New Fine’ry Fragrances Come in Seven Scents
Smart Scent Diffusers
AIRIA by Febreze Adapts Technology from Thermal Ink-Jet Printers
Dill Pickle Fragrances
Wicked Good's Dill Pickle-Scented Fragrance is Salty & Briny
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Smoky Tea Fragrances
Smoky Soul by Olfactive Studio Features Osmanthus-Infused Black Tea
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Aromatic Wellness Collections
Present & Grounded: Palo Santo Sage Fuses Self-Care & Scent
Compact Plug-In Diffusers
Below Sixty's Refined Diffuser Reimagines Home Fragrance
In-Shower Underarm Washes
Oxters' Targeted Wash Manages Body Odor with Proper Washing
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Aromatherapeutic Fragrances
Kelly Lee Owens and Hæckels' Scent 08 is a New Way to Experience Scent
Beachside Home Fragrances
Pura & Mersea Dropped Relaxing Home Fragrances That Remind of the Sea
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Unique Pre-Pollution Fragrances
O Boticário Address Its Eco Concerns with the Extinct Fragrance
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Musky Oil Perfumes
My Scent by Jennifer Fisher is Warm, Comforting, Casual and Sensual
Unconventional Jackfruit Fragrances
Dodo Jackfruit Edition Was Inspired by an Extinct Bird
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Farm-Fresh Candles
Boy Smells' Farm to Candle Trio Plays with Fruity, Earthy, Herbaceous Notes
Mood-Enhancing Oil Perfume Sprays
MOODEAUX Boasts the Punkstar Supercharged Skinscent Oil Perfume
Phone Directory Fragrances
Yell Revives Nostalgia with 'Eau de Yellow Pages' Fragrance Launch
Romantic Home Fragrances
The 2024 Febreze Scent of the Year is Romance & Desire
Artfully Scientific Perfumes
Scentologia's Immortal Potion Takes a Technological Approach to Scent
Smart Car Diffusers
The Philips OlfaPure 7300 Lets Drivers Match Scents to Their Moods
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Aromatherapeutic Hotel Amenities
The Yuni Hotel Collection Shares a Relaxing Citrus & Cedar Scent
Uplifting Aromatherapy Sprays
Puressentiel's Purifying Air Spray Features 41 Essential Oils
Functional Wellness-Promoting Fragrances
Pura Introduces a New Allos Scent Collection for Wellness
Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Hotel-Inspired Home Fragrances
The Hotel Collection by ScentAir Makes Homes Welcoming & Luxurious
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Tea-Scented Solid Perfumes
Shiro's White Tea Solid Perfume Elegantly Fragrances Skin and Hair
Bright Zesty Fragrances
Citrus Circus by Snif Smells of Creamsicle, Sparkling Water & Zesty Fruit
Summer-Themed Cleaning Products
Mrs. Meyer’s Cleaning Products are Introducing Three New Scents
Fragrant Refreshing Mists
Skylar's Hair & Body Mists are Lightweight, Clean and Layerable
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
Deep Affinity Fragrances
The SOULMATE Collection Features Layerable Scents That Also Stand Alone
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Luxury Fragrance Discovery Sets
The Thomson Carter Discovery Set Includes Three Scents
Aromatic Free-From Deodorants
Dove 0% Aluminum Deodorant Now Comes in Four New Scents
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Affordable Natural Fragrance Sets
AromaPassions' Discovery Sets Feature All-Natural Dupe Perfumes
Bold Fragrance Campaign Films
Boss The Scent Elixir Fragrance Film is Bold and Seductive
Smell-Oriented Virtual Masks
The City University of Hong Kong Designs a Wearable Smelling Gadget
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Customizable Air Freshener Plug-Ins
Glade PlugIns Scented Oil Warmers Now Have MaxControl
Cannabis Odor Neutralizers
ScentAir's Cannabis Neutralizer Creates Fresh-Smelling Spaces
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Calming Pet Fragrances
ScentAir's Emerald Meadows with Pet Calming Complex Settles Anxiety
Travel-Inspired Air Fresheners
Dacia Created an Air Freshener Range Inspired by Top UK Road Trips
Festively Fragranced Holiday Hangers
ScentAir's Holiday Hangers Add Aromas to Artificial Greenery
Fruit-Scented Toilet Blockers
Bloo Unveils the Relaxing 'Spa Moments' Toilet Rim Blockers
Romantic Room Fragrances
'First Kiss' by Moodcast is a pura Smart Scent Blend
Autumnally Scented Trash Bags
Cinnamon Pumpkin Spice Ultra Strong Trash Bags Keep Homes Fresh
Chili Pepper Perfumes
Scoville by Obvious Has a Deep, Spicy Amber Scent
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special