Whether PETA’s unique brand of shockvertising pleases or patronizes its viewers, it always achieves one goal--making headlines. PETA protests regularly employ shock and awe to raise awareness of animal rights violations, and the organization’s fervor in this regard has polarized the populace.
Most recently, PETA protested Ringling Brothers. 30 activists passed out hundreds of flyers deriding circus animal cruelty at the opening night of a scheduled performance at Western Kentucky University. The show sold about 100 tickets and was canceled.
Here are 26 other PETA protests that have helped to inspire change and lessen animal cruelty--or at least make headlines.
27 Provocative PETA Protests
23
Naked For A Cause
Alicia Silverstone Strips Down For PETA
22
Nude For PETA
Sophie Monk + 5 Other Celebs Strip For Animals
21
Eva Mendes Would Rather Go Naked
PETA Anti-Fur Campaign
20
"I'd Rather Go Naked Than Wear Fur"
PETA's Latest Sexy Ads
19
Risque Public Protests
PETA: Bare Skin, Not Bear Skin
18
Olympic Activists
Amanda Beard Naked for PETA
17
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
16
VERY Controversial Vogue Spreads
Vogue Paris Literally Flips PETA
15
High Fashion Fur
French Vogue August Issue Will Anger PETA
14
Jackass Naked for Animals
Steve-O Prefers Ink Over Mink in PETA Ads
13
Vigilante Ads
Lettuce Lady Responds To PETA Ad Ban in Texas
12
Meet the Trollsen twins
PETA's War on "Hairy-Kate" and "Trashley"
11
Breast Milk Ice Cream
PETA Asks Ben & Jerry's To Use Human Dairy
10
PETA Strike Against McDonalds
Shocking Nursery Rhyme
9
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
8
PETA Winning KFC Battle
New Classic Vegetarian Sandwich
7
Peta2 on Facebook
I Am Not A Nugget Group
6
Sensual Foodvertising
PETA Rude Food PSA
5
Shocking PETA Ads
Kentucky Fried Cruelty
4
Activists vs Fashion Industry
PETA Protests Donna Karan
3
Boycotting to Force Change
PETA Gets H & M to Change Wool
2
Eco-Friendly Activist Totes
Peta2's Trollsen Twins Bag
1
PETA Cyber Snow Globe
Shake Up Animal Haters
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Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Collagen-Boosted Meat Sticks
Singing Pastures' Pork and Beef Sticks Deliver Functional Benefits
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Mascot-Inspired Animated Short Films
Ralph Lauren’s Polo Bear Makes a Cinematic Debut
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Luxury Artful Veterinary Clinics
Kelly Wearstler Designs the King Animal Hospital in Ontario
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Charity Firefighter Calendars
The 2026 Australian Firefighters Calendar Pairs Rescue Animals
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Biobased Pet Care Collections
Mrs. Meyer's for Pets Meets the Rising Demand for Pet Care Solutions
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Alternative Protein Pet Treats
Cosmopet's Freeze-Dried Treats for Cats and Dogs Use "E-Protein"
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
Ethical Protein Cat Treats
Ten Lives Makes Lickable Cat Treats with Precision Fermentation and AI
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Protest-Inspired Ice Creams
Watermelon Ice Cream Supports Palestine Through Creative Activism
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Historical Veganism Exhibitions
'Veganism: Past, Present and Future' is Launching in the UK
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Archival Apparel Print Reissues
Lilly’s Zoo Kicks Off Lilly Pulitzer’s Vintage Vault Collection
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Versatile Plant-Based Chicken Pieces
Beyond Chicken Pieces are Arriving at Kroger in the US
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Multisensory Dairy-Free Pop-Ups
The Pint of No Return by So Delicious Aims to Change Minds
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Protest Art Exhibitions
CART Department’s Ai Weiwei LEGO Story Revisits Censorship and Activism
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Festive Pet Photo-Op Initiatives
PetSmart is Taking Complimentary Holiday Portraits of Pets
Canine-Focused Wintertime Wellness Campaigns
PetSmart Marks National Walk Your Dog Month
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
High-Protein Pet Recipes
Ethos Pet Brands Unveils New Products and Expanisons at SUPERZOO
Animal-Inspired Habitat Lip Balms
Endangered Animals Lip Balm Links Beauty to Wildlife Awareness
Ai-Powered Parody Chatbots
The Humane League Launches the Customer DisService Campaign
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Affectionate Cat Campaigns
SHEBA's Ignored to Adored Invites Cat Parents to Build Better Bonds
Kid-Focused Emotional Wellness Initiatives
NATPAT Pals is Playful and Wellness-Promoting
Pet-Welcoming Urban Initiatives
Mars Incorporated Expands Its BETTER CITIES FOR PETS™ Initiative
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Holiday-Themed Rage Rooms
Pluto TV Announced 'Holidays are Brutal' Rage Rooms
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Inclusive Self-Tanning Products
Peta Jane Beauty's Self Tanners are Eco-Certified and Organic
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Iconic Musician-Honoring Exhibitions
Elvis Presley's Graceland Complex Debuts Two New Exhibits
Pet Care Innovation Awards
Purina Spotlights PetPax as the Grand Prize Winner of a Competition
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Pet Care-Focused Research Organizations
Treat Bio is a Contract Research Organization
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Globally Inspired Plant-Based Patties
Taste of the World Burgers Let Recognizable Vegetables Shine
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Mascot-Forward Newspaper Campaigns
Ellie the Elephant Becomes a New York Times Subscriber
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Animal Shelter-Supporting Brand Initiatives
PetAg is Supporting the Work of Shelters United
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Spooky Pajama Sets
Patpat is Promoting a New Seasonal Line of Coordinated Halloween Pajamas
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Dolphin Conservation Initiatives
The Parkside Hotel & Spa Partners with Ric O'Barry
Ethical Vehicle Interior Finishes
Renault Interiors Will No Longer Feature Animal Leather
Children-Focused Fundraising Efforts
7-Eleven, Inc. Supports the Children's Miracle Network
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Environmental Film Platforms
Patagonia Films Emphasizes the Power of Storytelling
Mobile Pet Adoption Events
North Shore Animal League America Launches Its Tour for Life Initiative
Regional Vegan Dining Events
Dine Vegan Nashville is Launching from World Animal Protection
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Spring-Ready Outdoor Apparel
Earth\Studies Launches a New Performance Articles Capsule
Empowering Fitness Journey Campaigns
DODYBAR Pilates Launches the 'Reform the Rules' Campaign
Carnival-Themed Restaurant Events
Angry Crab Shack is Hosting Its Inaugural Mardi Gras Festival
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Pet Donation-Focused Basketball Partnerships
Friskies Partners with University of Arizona Wildcats
Meat-Focused Retail Reorganization Strategies
ALDI SÜD Prioritizes Animal Welfare Transparency
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
High-Protein Cultivated Treats
Friends & Family Pet Food is Launching First-of-Its-Kind Product
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Animal Casting Directories
Animals.Film Helps Users Find And List Animals For Creative Productions
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Curated Film Selections
The Planet Classroom Network Debuts Nine Short Films in October
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Athlete-Backed Pork Rind Campaigns
PorkRinds Marks Pork Rind Appreciation Day with Devin Hester
Philanthropy Art Marketplaces
TheFaunaClub Connects Wildlife Conservation With Art And Giving
Dairy-Free BBQ Activations
Daiya's Dairy-Free Lifeguards Help to Reduce Drama at the Grill
Plant-Based Catering Guides
The ProVeg International Catering Guide Offers Inspiration
Charitable Pet-Focused Partnerships
PetAg and Pawsperity Mark a Five-Year Partnership
Gamified Animal Aids
Cats-We Turns Virtual Pet Care Into Real Support for Cats in Need
Pet Wellness Insights
Daily Pet Care Tips By PetCareDaily For Everyday Pet Wellness
Awareness-Raising Cheetah Initiatives
JETOUR and Discovery Relaunch the Return of the Cheetah
Polish Pet Nutrition Brands
Naturalnie z Kotfina Introduces New Products to its Portfolio
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Canned Pasta Water Pranks
Eat Wasted Teased a Canned Pasta Water as a Way to Reduce Water Waste
Alternative New Year Celebrations
Premier Protein & Michelle Buteau Set a New Start to the Year
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Cause-Focused Brand Campaigns
This Year, Mini Rodini Challenged Black Friday
Animal Welfare-Focused Rosé Events
ARF Hamptons Introduces the Special Rescues & Rosé Event
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square