Whether PETA’s unique brand of shockvertising pleases or patronizes its viewers, it always achieves one goal--making headlines. PETA protests regularly employ shock and awe to raise awareness of animal rights violations, and the organization’s fervor in this regard has polarized the populace.
Most recently, PETA protested Ringling Brothers. 30 activists passed out hundreds of flyers deriding circus animal cruelty at the opening night of a scheduled performance at Western Kentucky University. The show sold about 100 tickets and was canceled.
Here are 26 other PETA protests that have helped to inspire change and lessen animal cruelty--or at least make headlines.
27 Provocative PETA Protests
25
Strip and Switch
PETA Video Uses Stripping to Get You to See Animal Abuse
24
Shockvertising
PETA Slaughters Humans
23
Naked For A Cause
Alicia Silverstone Strips Down For PETA
22
Nude For PETA
Sophie Monk + 5 Other Celebs Strip For Animals
21
Eva Mendes Would Rather Go Naked
PETA Anti-Fur Campaign
20
"I'd Rather Go Naked Than Wear Fur"
PETA's Latest Sexy Ads
19
Risque Public Protests
PETA: Bare Skin, Not Bear Skin
18
Olympic Activists
Amanda Beard Naked for PETA
17
PETA's New Ad Campaign
Alicia Mayer in a Lettuce Bikini
16
VERY Controversial Vogue Spreads
Vogue Paris Literally Flips PETA
15
High Fashion Fur
French Vogue August Issue Will Anger PETA
14
Jackass Naked for Animals
Steve-O Prefers Ink Over Mink in PETA Ads
13
Vigilante Ads
Lettuce Lady Responds To PETA Ad Ban in Texas
12
Meet the Trollsen twins
PETA's War on "Hairy-Kate" and "Trashley"
11
Breast Milk Ice Cream
PETA Asks Ben & Jerry's To Use Human Dairy
10
PETA Strike Against McDonalds
Shocking Nursery Rhyme
9
Sending Your Hair to Celebrities
PETA's Birthday Idea for the Trollsen Twins
8
PETA Winning KFC Battle
New Classic Vegetarian Sandwich
7
Peta2 on Facebook
I Am Not A Nugget Group
6
Sensual Foodvertising
PETA Rude Food PSA
5
Shocking PETA Ads
Kentucky Fried Cruelty
4
Activists vs Fashion Industry
PETA Protests Donna Karan
3
Boycotting to Force Change
PETA Gets H & M to Change Wool
2
Eco-Friendly Activist Totes
Peta2's Trollsen Twins Bag
1
PETA Cyber Snow Globe
Shake Up Animal Haters
Related Ideas
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Charitable Underwater Photographs
Christy Lee Rogers Contributes to the Nature Conservancy
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Tech-Fueled Alt Meats
Motif FoodWorks' Innovations Mimic Taste and Texture of Animal Meat
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Holiday-Inspired Conservation Collecction
WWF Launched Its Conservation Collection for Christmas
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Beauty Crime Mockumentaries
e.l.f.'s Cosmetic Criminals is a True Crime Parody Documentary
Plant-Based Meat Resolution Campaigns
Beyond Meat 'Literally The Least You Can Do' is Cheeky
Luxurious Chic Outerwear Collections
FREED Boasts a Stunning Line of Cruelty-Free Outerwear
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Unfair Advent Calendars
Tony’s Chocolonely Countdown Calendar Challenges the Chocolate Industry
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Dog-Friendly Holiday Kits
The Beggin' Pawliday Cheer Kit Invites Pets to Join the Holiday Cheer
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Experimental Prototype Exhibitions
Stephen Burks Creates Designs for Global Crises
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Upcycled Laundry Hampers
Fashion Takes Action Concluded Canada's First Textile Recycling Pilot
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Wool-Centric Contemporary Exhibitions
Formafantasma Debuts the Oltre Terra Exhibition in Oslo
Swine-Centric Cooling Pads
These Pads Proactively Reduce Body Temperature Of Barn-Dwelling Hogs
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Pet Store Recycling Initiatives
The Pet Supplies Plus Recycle Program Features TerraCycle
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Ethical Animal Transport Initiatives
Qatar Airways Cargo Launched a Cutting-Edge Animal Centre
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Recycled Plastic Puffer Jackets
The FUTUREPUFFER SIGNATURE Won a PETA Vegan Fashion Award
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
Plant-Based Chicken Alternatives
Recreate Foods Makes Nuggets, Filets & More for Foodservice
Vegan Lifestyle Gift Cards
The Vegan Gift Card from epay is Touted as the First of its Kind
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Regenerative Meat Burgers
Hopdoddy Burger Bar is Now Using Regenerative Meat from Force of Nature
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Digital Animal Rights Platforms
The Humane League Launches the Fast Action Network
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Anti-Bullying Toy Store Campaigns
Toys “R” Us Joins WITS Programs Foundation for Pink Shirt Day
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Vegan QSR Expansions
Pinky Cole to Cut Ribbon at New Georgia Tech Location of Slutty Vegan
Planet-Friendly Organic Clothing
Toby Tiger Offers Ethical and Affordable Kids Clothing for All
Upcycled Pet Treats
Phelps Pet Products’ Disney Table Scraps are Award-Winning & Waste-Reducing
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Biological Recycling Parkas
Stella McCartney & Protein Evolution Create Designs with AI & Biology
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Land Conservation Campaigns
Kodiak Introduces the Latest Installment of the Keep It Wild Campaign
Plant-Powered Breakfast Clubs
Violife's Wiiildy Good Breakfast Club Treats Consumers to a Meal
Cultivated Canned Pet Foods
Omni & Meatly Developed Pet Food Made with Cultivated Chicken Protein
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Vegan Steakhouses
The Queen Inn Pub is an Entirely Plant-Based Establishment
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Activism-Themed Custom Upcycled Shoes
tareet Delivers Custom ASICS for the APOC Store
Transformational Yoga Activities
The CircusYoga Program is Fit for Ages 7 to 107
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Thai Printed Trousers
Thailand Introduces the ‘Cat Pants’ Following its Iconic Elephant Pants
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Kyoto-Inspired Solo Art Exhibitions
Philadelphia Gallery Displayed Ode to Kyoto and It's Wild Here
Limited-Edition Meatless Sandwiches
PLNT Burger's Chik’n Parm Promotes Sustainable Choices
Plant-Based Cafeteria Options
This School District is Launching Plant-Based Lunch Options
Lamb-Inspired Meat Alternatives
PLNT Plant-Based Lamb Strips Pair Well with Indian Curry
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
PET Tray Recycling Initiatives
Tesco Debuts the 'Tray 2 Tray' Recycling Initiative with Faerch
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Protein-Packed Meatless Nuggets
Tyson Foods Has Launched Its First Line Of Plant-Based Nuggets
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Polar Bear-supporting Collections
Kodiak's Keep It Wild Capsule Raised Money for the Polar Bears
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Free Dog Adoption Campaigns
All July, Dog Adoption Fees Covered For Active Military and Veterans
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Slaugherhouse-Transformed Unique Museums
Cave Bureau Creates the Anthropocene Museum 9.0
Ontario Living Standard Protests
We Say Enough is Fighting Against the Cost of Living Crisis