Animal rights foundation, PETA, has launched another campaign against a fast food company, this time in protest of McDonald's. The ads play up the fast food chain's unethical treatment of animals, complete with a spoof on an old children's rhyme:
"Old MacDonald had a farm
ee i ee i o
And on his farm he had some chickens
ee i ee i o
With an out break of flu bird here
And a massive dosage of hormones there
Here a needle, there a needle
Everywhere, a needle, needle
ee i ee i o"
Honestly, I've always loved McDonald's fried chickens.. but this campaign has been killing my appetite since the first time I saw it. Using the signature song to reveal such horrible truths is ironic and an effective way to communicate PETA's message. The issue has been spread among the communities since years ago but has never stricken with enough drama, until now perhaps.
What's Driving This Trend
- Anti-fast-food Campaigns
- Companies who can offer ethically-sourced ingredients and humane animal treatment can disrupt the fast food industry.
- Shock Advertising
- Using provocative and attention-grabbing ads can disrupt the advertising industry.
- Animal Rights Advocacy
- Companies that incorporate animal welfare practices into their business can disrupt industries that rely on animal products.
Who This Affects Most
- Fast Food
- Fast food chains are facing increasing pressure to provide ethically-sourced ingredients and improve animal welfare practices.
- Advertising
- Advertising companies may need to adjust their strategies to accommodate growing demand for shock ads that focus on ethical issues.
- Food and Agriculture
- Industries that rely on animal products, such as poultry farming and meat processing, may need to adapt to new standards for animal welfare and ethical sourcing.
