PETA isn't shy about expressing their opinions on celebrities who express cruelty against animals. Their latest holiday campaign is quickly going viral. The site allows users to trap their most hated celebrity inside the Holiday Snow Globe and watch them suffer like the animals have.
Choose between Cold-Blooded Colonel Sanders, Hairy-Kate and Trashley Trollsen, Pelt Pusher Anna Wintour, Fur Hag Kate Moss, Dogfighter Michael Vick and Hunter Dick Cheney.
Users can toss the animated cartoon globe around to give the icons a taste of their own medicine.
Check out PETAs Olsen Twin attack:
What's Driving This Trend
- Virtual Protests
- Creating safe and fun ways for people to express dissent virtually, presenting opportunities for businesses to provide a platform or service.
- Interactive Campaigns
- Engaging audiences in interactive campaigns through fun and innovative ways, presenting opportunities for businesses to showcase their creativity.
- Social Media Activism
- Using social media to raise awareness and foster engagement on important social issues, presenting opportunities for businesses to participate in social activism responsibly.
Who This Affects Most
- Advertising and Marketing
- Opportunities for businesses to create innovative campaigns that cater to interactive user engagement on social media channels.
- Technology
- Opportunities for businesses to leverage technology to create interactive platforms that facilitate virtual social protests.
- Social Enterprise
- Opportunities for businesses to promote social activism responsibly through social enterprise initiatives that align with their brand values.
