Hamlet on the Hutch depicts Beggin's brand mascot, Hamlet, and this decorative plush is decked out with a holiday sweater that matches the same style for humans in the Beggin' Swag Shop. Inside the Hamlet on the Hutch Holiday Pack, the perfect gift for dogs, there's a decorative plush that's ready to be displayed for the enjoyment of people, while pets will appreciate chowing down on the Beggin' dog treats.
The Elf on the Shelf phenomenon has inspired a handful of brands to create their own decorative holiday mascots. This year, holiday shoppers have been introduced to not only Hamlet on the Hutch from Beggin' but also Ranch on a Branch by Hidden Valley.
Key Themes Behind This Trend
- Holiday Mascot Decorations
- The popularity of holiday mascots provides an opportunity for brands to create their own and market them as seasonal products.
- Pet Gift Sets
- The emergence of pet gift sets, like the Hamlet on the Hutch Holiday Pack, allows brands to tap into the growing market of pet owners who treat their pets as family members.
- Holiday-themed Apparel for Pets and Owners
- The trend of creating holiday-themed apparel for both pets and pet owners presents a disruptive innovation opportunity for fashion companies to expand their product lines.
Where This Applies
- Pet Industry
- Pet companies can leverage the trend of pet gifting and create more holiday-themed merchandise for pet owners.
- Apparel Industry
- The apparel industry can develop holiday-themed outfits for both pets and pet owners, creating new sales opportunities during the holiday season.
- Retail Industry
- Retailers can create exclusive lines of holiday-themed products, with characters and mascots that become associated with their brand, creating brand loyalty.
