Hidden Valley Ranch Launches 'Ranch on a Branch'
Grace Mahas — November 15, 2022 — Marketing
References: prnewswire & youtube
In celebration of the holiday season, Hidden Valley Ranch is bringing flavor to seasonal traditions with a limited-edition collectible boxed set featuring a plushie Hidden Valley Ranch (aka “Ranchie”) and an artfully illustrated storybook.
"We were inspired to create Ranch on a Branch by the happiness we see Hidden Valley Ranch bring to ranch fans," said Deb Crandall, Marketing Director at Hidden Valley Ranch. "This Collector's Edition set is a perfect, and adorable, way to help put a little more joy out there this holiday season."
Ranch on the Branch is available for $30 on the Ranch Shop while supplies last, along with a matching themed lounge set and a cozy blanket for fans to spread their love for HVR in comfort and style. Moreover, in honor of the collectible, HVR is donating $30,000 to Feeding America to provide 300,000 meals to people facing hunger.
"We were inspired to create Ranch on a Branch by the happiness we see Hidden Valley Ranch bring to ranch fans," said Deb Crandall, Marketing Director at Hidden Valley Ranch. "This Collector's Edition set is a perfect, and adorable, way to help put a little more joy out there this holiday season."
Ranch on the Branch is available for $30 on the Ranch Shop while supplies last, along with a matching themed lounge set and a cozy blanket for fans to spread their love for HVR in comfort and style. Moreover, in honor of the collectible, HVR is donating $30,000 to Feeding America to provide 300,000 meals to people facing hunger.
Trend Themes
1. Limited-edition Collectibles - Companies can create limited editions of collectibles sets for their products, giving customers a unique and personalized experience while boosting sales.
2. Themed Lounge Sets - Themed lounge sets allow companies to provide customers with an immersive experience when using their products, while also acting as a marketing strategy.
3. Charitable Tie-ins - Partnering with a charity for a limited-edition product line can help raise awareness for a cause while also boosting brand reputation and sales.
Industry Implications
1. Consumer Packaged Goods - Using limited edition collectibles and merchandise for food and beverage products can help increase sales and brand loyalty.
2. Retail - Retail companies can create themed merchandise sets to provide a unique and immersive shopping experience for customers.
3. Non-profit - Partnering with companies to create limited edition product lines and collectibles can help raise funds and awareness for charitable organizations.
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