Inspired by hotly anticipated collaborations and drop culture, Hidden Valley took the opportunity to create Double Ranch in collaboration with itself. The Hidden Valley Ranch x Hidden Valley Ranch Double Ranch is a limited-edition release that fuses two bottles together for double the herbs, double the spices, double the flavor and double the bottles.
Hidden Valley ranch lovers can purchase Double Ranch via a Snapchat lens. As the brand states, "Hidden Valley Ranch lovers can simply hold up the custom Snapchat lens to any "X" they come across and, when the app recognizes it, the Double Ranch bottle will appear on their screen with a convenient "Buy Now" feature for purchasing."
There are just 222 bottles available and those who are lucky enough to get their hands on one will also get a double ramekin for dipping and a reversible bucket hat, while supplies last.
Why This Trend Is Growing
- Collaboration Culture
- Inspired by hotly anticipated collaborations and drop culture, Hidden Valley created Double Ranch in collaboration with itself.
- Limited-edition Releases
- The Hidden Valley Ranch x Hidden Valley Ranch Double Ranch is a limited-edition release that fuses two bottles together for double the herbs, double the spices, double the flavor and double the bottles.
- Augmented Reality Shopping
- Hidden Valley ranch lovers can purchase Double Ranch via a Snapchat lens that recognizes an 'X' and provides a 'Buy Now' feature.
Industries Being Reshaped
- Food and Beverage
- The limited-edition release of Double Ranch showcases the collaboration culture within the food and beverage industry.
- Consumer Goods
- Limited-edition releases like Double Ranch cater to consumer goods market, appealing to collectors and enthusiasts.
- Technology
- The use of augmented reality shopping through Snapchat lens showcases the application of technology in the retail industry.
