Pet product packaging has come a long way from its basic beginnings. With more innovations influencing the actual products that are marketed to pet owners, an influx of niche and interesting approaches to branding are taking over as well.
Whether it be to highlight the organic formula of a product or the charming design beneath, pet packaging reflects the changing expectations of consumers. In addition to great graphics, more and more companies in this market are setting themselves apart with clever designs that play off of the playful nature of the recipients of the products.
As individualized as the people who buy these goods, pet branding is a quickly changing and exciting realm to keep tabs on.
35 Examples of Innovative Pet Product Packaging
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Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
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Nutritional Dog Treat Branding
NuBone Packaging Creates a Visual Link Between Bone and Ingredients
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Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
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Holistic Pet Branding
This Branding Identity and Packaging is Simple Yet Visually Expressive
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Wholesome Pet Food Packaging
Iams Healthy Naturals Pet Food Packaging Lays Out All Its Ingredients
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Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
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Fetching Pet Food Branding
Fish, Bird, Dog & Cat Packaging is Pussycat-Approved
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Addictive Cat Toys
Misohandmade's Catnip Toy Plays Off the Candy Crush Obsession
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Mousy Pet Food Marketing
Cat's Lunch Packaging Features Cartoons of the Creature's Choice Supper
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Crisp Kibble Branding
Crack Dog Food Packaging is Prepared with Sincerity Inside and Out
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Watercolor Pet Food Packaging
The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages
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Gourmet Dog Food Packaging
Robot Food Re-Brands Duchess & Rover to Exude Elegance
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Foldable Pet Food Dishes
These Pocketable 'Slurpabowls' Can be Brought on Walks
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Adorable Pet Food Packaging
The Katz Menu Features Different Types of Cats
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Awareness-Raising Dog Food
Take the Lead Informs Owners with Food for Their Pets
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Recyclable Dog Food Packaging
Ashish Kalra Creates an Identity for a Concept Brand
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Symbolic Animal Branding
Mascotte Packaging Incorporates Illustrations for Intelligible Labeling
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Nature-Embracing Pet Packaging
Thumper Rabbit Supplies by Hoda Pedramrazi is Clean and Youthful
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Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
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Compact Pet Leash Packaging
Lauren Ryan's Concept Dog Leash Package Elevates an Inexpensive Item
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Cakes for Dogs
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Next Gen Pet Rocks
USB Pet Rock Could Lead to a Hard Time From Your Friends
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Hierarchical Pet Food Packs
These Dog Food Packs Are Designed for Pups of Three Different Ages
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Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
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Designer Dog Food
Cocotherapy Organic Treats Will Keep Your Pup Statisfied
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Decadent Dog Food Branding
Naturea Puts a Gourmet Spin on Its Delicious Dog Food Branding
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Handsome Pooch Packaging
Frank's Dog Product Packaging is Specific to Dachshunds
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Pet Bowl Packaging
Top Paw Dog Food Has a Built-In Portable Lunch Box Design
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Stress-Free Animal Dishware
The Trendy Pet Bowl Lets Your Dog or Cat Eat with Ease
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Hassle-Free Dog Supplements
LICKS Liquid Vitamins for Dogs Keeps Dogs Healthy Without The Hassle
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Grain-Free Dog Desserts
Bone Appetit Bakery Delivers High End Grain-Free Dog Treats
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Hippie Pet Products
Nuhemp Produces Food and Bath Pet Goods from Hemp
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Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
2
Fetching Treat Packaging
Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
1
Feline-Specific Paint Sets
Kitty-Casso is Designed to Bring Out Your Feline's Artistic Side
Related Ideas
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Cat-Themed Vday Series
Fancy Feast Launches Limited-Edition "Cuddle Collection" for Cat Lovers
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Recyclable Chilled Grocery Bags
The 'Fresh!Bag' Recyclable Cool Bag is Ready to be Branded
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Modern Dog Bowl Sets
DOG by Dr Lisa Recently Introduced a Slick Corner Bowl Set
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Bio-Based Beauty Packaging
Holmen Iggesund and Yangi Partner for Bio-Based Packaging Solutions
AI Packing Design Tools
Packify.ai Creates Packaging for Products That Stand Out
Stylish Modular Pet Beds
FÜZI PETS Introduces Modular Pet Beds with Stylish Standards
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Pet-Friendly Seamless Furniture
Bink Rabbit Goods Delivers a Slew of Modern Furniture
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Modern Pet-Friendly Kitchenware Ranges
Petco Recently Launches the Reddy Kitchen Line
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Deliverable Human-Grade Dog Food
Ollie Emphasizes Freshness and Health in Dog Food
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
Dog-Friendly Cake Mixes
These Cake Mixes for Dogs Feature Flavors Like Bone Broth
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Pet-Carrying Walking Aids
Feng Chang's Walking Aid Innovation Embraces Companionship
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Donut-Themed Dog Treats
Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Stylish Pet Pads
PUPIBOO's Pee Pads are Style-Conscious and Washable
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Dog Walker Fanny Packs
Tito’s Vodka For Dog People and BISSEL Launch 'Walktail' Capsule Collection
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Compostable Packaging Innovation Centers
The Greenhouse Learning Center Will Test Packaging
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Eco-Friendly Alt Milk Packaging
Califia Farms Packaging Now Features 100% Recycled Plastic
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Bark-Based Packaging Technology
Bpacks is a Biodegradable Packaging Startups with a New Solution
Cell-Based Pet Nutrition Products
Noochies! Shares Next-Gen Food and Treats for Dogs and Cats
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Pet-Catered First Aid Kits
The Wolf Pack by Supply Co. Can be Comfortable Carried by Pets
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Gamified Pet Metaverses
PetPlate Park Helps Pet Owners Explore the "Petaverse"
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Tie-Shaped Dog Treats
The KFC Bone Tie Safely Repurposes Bones from the Chicken Chain
Smart Pet Food Cookers
BOTINKIT's Petco is the First Smart Cooking Appliance for Pets
Cat-Specific Pet Product Collections
The Petco Reddy Collection for Cats is a First for the Brand
Play-Inspiring Cat Treats
Friskies Playfuls are Rounded Cat Treats That Roll
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Probiotic Pet Treats
Dogsters Made an Ice Cream-Style Treat for Dogs with Sensitive Bellies
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
AI-Powered Pet Meals
PawCo is Revolutionizing the Pet Food Industry with AI-Powered Dog Food
Contemporary Heightened Pet Bowls
Bad Marlon Designs the Como Bowl for Pets with an Elevation
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Pharmacy Pet Product Expansions
CVS is Growing Its Collection of Pet Wellness Products
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Portable Pet Shelter Backpacks
The Travel Habitat Carrier is Designed with Multiple Functions
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Modular Hybrid Pet Crates
The Evolv Dog Crate by Diggs has a Modular Custom Design
Food-Grade rPET Packaging
These Novolex Recyclable Food Containers Have 10% Recycled Plastic
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Oven-Baked Dog Foods
The Pack Creates First Nutritionally Complete Oven-baked Vegan Dried Dog Food
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Plant-Powered Senior Dog Foods
Petaluma's Senior Dog Food Formula Includes Age-Defying Nutrients
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Child-Resistant PET Bottles
Berry Launches Child-Resistant PET Bottles for Pharmaceutical Use
PET Tray Recycling Initiatives
Tesco Debuts the 'Tray 2 Tray' Recycling Initiative with Faerch
All-Encompassing Dog Foods
Greenies Smart Essentials Supports Six Key Areas of Dogs' Health
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Eco-Friendly Health-Conscious Dog Toys
These Cosmos Snack Shack Toys Come in Two Styles
Diner Breakfast Dog Foods
Fromm Family Foods' Diner Line Takes After Classic American Meals
Custom Grain-Free Pet Foods
Pet's Barn Offers a User-Customizable 'Activa' Pet Food
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs