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Ashish Kalra Creates an Identity for a Concept Brand

When it comes to dog food packaging, Ashish Kalra has designed a look that is both modern and minimalist. The goal for the project was to come up with something that would stand out on the shelves, but also not be too busy in terms of design.

Kalra offers the ideal balance between a look that offers enough information and pizzazz without being overly flashy. Sometimes certain designs try and make a statement by using bright colors and excessive graphics, but Kalra avoids this angle and goes with something in between. It's clear that the brand is selling dog food due to the wiener canine at the top, which also resembles the logo for the underground stations in London, funnily enough.