Founders and owners of Oscar Newman Charisa Antigua and Carmina O'Connor have created a line of foods for dogs called Cocotherapy Organic Treats. The entire line was based on the owners' passion for providing healthy foods for pups. The Cocotherapy Organic Treats are made using coconut oil as the creators possess a strong belief in its benefits for humans as well as dogs.
The branding and packaging for Cocotherapy Organic Treats was produced by Motto. Motto was successful in reinventing the brand's reputation, creating an upscale and luxurious treat for pups. The packaging features colorful cartoon images of owners and their dogs.
Implications - In society today, many individuals develop particularly strong relationships with their pets. Businesses that devote their efforts to creating products aimed to maintain the health of various animals will appeal to a large number of pet owners.