The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns.
The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.
Implications - This development of product branding is crucial to companies that have been marketing the same product for a long period of time. Businesses such as these have to look beyond their products to entice consumers. They are no longer providing a brand, but a way of life.
30 Pepsi Marketing Tactics
30
Interactive Pepsi Transit Ads
29
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
28
Nudism to Promote Drinks
Pepsi Raw Features Naked People
27
$100,000 Jeweled Pepsi Can
Bling Bling Boring
26
Pepsi Beats Coke to Stevia Drinks
PureVia vs. Truvia
25
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
24
Ice Cucumber Soda
Pepsi's Veggie Pop Gets Big in Japan
23
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
22
Veggie Flavored Soda
Pepsi Ice Cucumber
21
Stop-Motion Mustaches
Pepsi Max Movember Competition Documents Your Hair
20
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
19
Smiley Soda Logos
Pepsi's Emotion-Based Branding
18
Gigantic Pepsi Beach Ball Gets Tossed Around the World
17
Soft Drink Adbusting
Lawrence Yang's Response to New Pepsi Logo
16
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
15
Cross Marketing
Converse Pepsi Cellphone Charms
14
Political Sodavertising
PEPSI Promotes Refresheverything.com with Political Change
13
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
12
Shiso Soda
Japan Loves Leafy Green Pepsi for Summer
11
Offering the "Reborn Digital" a Taste
Pepsi Markets New Tava Drink
10
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
9
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
8
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
7
Yogurt Flavored Pop
Pepsi White in Japan
6
Design Cans 2
Pepsi Artco Cans
5
Spooky Sodas
The Pepsi Halloween Edition is Frightfully Fabulous
4
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
3
Freebies For Rival Support
Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products
2
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
1
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
Related Ideas
Energy Drink Faucets
mio's TAP* Instantly Turns Water into an Energy Drink
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Ice Pop-Flavored Sodas
MTN DEW Summer Freeze Has a Signature Frozen Treat Flavor
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Kid-Friendly Seltzer Beverages
Polar Seltzer's SeltzerJR Range Features Six Flavor Varieties
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Gamer-Targeted Diet Sodas
Coke Ultimate Zero Sugar is the Latest Collaborative Coke Flavor
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Private Label Sports Drinks
Great Value Sport is Launching in a Variety of Flavors and Sizes
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Nootropic Smart Sodas
BrainPOP is a Better-for-You Soda with Brain-Boosting Ingredients
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Spiced Pickle Sodas
Melis' Pickle Soda Features Vinegar, Beetroot, Garlic & Hot Peppers
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Low-Calorie Cognitive Beverages
TapouT Cognitive Energy is Sparkling and Antioxidant-Packed
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Hot Dog-Flavored Sparkling Waters
The 7-Eleven Big Bite Hot Dog Sparkling Water is Unexpected
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Rapper-Approved Sparkling Drinks
SYPS Fizzy Water is Arriving Exclusively at Iceland in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Aluminum-Packaged Bottled Waters
This Gold Emblem Purified Water is Being Launched at CVS Pharmacy
Kid-Friendly Bubbly Beverages
GoodPop's Sparkling Juice Drinks Have No Added Sugar
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Fruity Effervescent Refreshments
Volvic Touch of Fruit Sparkling Comes in Three Sugar-Free Flavors
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Soda-Themed Merch Collections
Viral Soda Brand Poppi Drops Limited-Edition Sweatsuit Merch
Juice Brand Prebiotic Sodas
poppi Sodas from Juice Press Come in Eleven Flavors
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Fruity Vodka Sodas
Truly Vodka Soda Uses Six-Times-Distilled Premium Vodka
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Textural Candy-Inspired Refreshments
Mentos Drinks Come in Three Non-Sparkling Varieties
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Tech-Savvy Soda Makers
The SodaStream E-TERRA Features an Electronic Interface
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Fruity Summertime Colas
Pepsi Lime and Peach Were Inspired by Outdoor Eating
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Upcycled Lime Beverages
Dash Water's Lime Sparkling Water Repurposes "Ugly Fruit"
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Plant-Based Prebiotic Sodas
Thirsty Buddha Soda is Low in Sugar, Gut-Friendly and Rich in Fiber
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Minuscule Soda-Flavored Candies
Tic Tac Sprite is Launching in France Ahead of a Wider Launch
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Tea Leaf Refreshment Branding
This New Lipton Ice Tea Branding Refreshes the Beverage Range
Flavorful Functional Hydration Drinks
Essentia Hydroboost Comes in Three Flavors
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Spiked Sparkling Lemonades
Spiked Strawberry Lemonade is Clean, Nostalgic & Free from Added Sugar
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Organic Cocktail-Inspired Seltzers
Barbet Offers Elevated Sparkling Waters in 3 Tasty Flavors
Elevated Low-Calorie Soda Ranges
Schweppes Sodas Come in Two Distinct Flavors
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
LGBTQ+ Vodka Sodas
Gay Water is Destigmatizing the Word "Gay"
Flavorful Probiotic Soda Launches
Doctor D’s Sparkling Probiotic is Introducing Two New Flavors
Picnic-Themed Sparkling Waters
Waterloo Tropical Fruit Sparkling Water is Only Here for the Summer
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Summertime Digestive Health Sodas
OLIPOP Watermelon Lime Boasts a Candy-Like Flavor
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Beverage-Boosting Tea Sachets
Tea Forté's Cold Brew Line Enhances Still & Sparkling Water
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Fruit-Forward Sugar-Free Sodas
The Limited-Edition Tango Mango Has a Consumer-Driven Flavor
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Flavor-Enhanced Spring Waters
Highland Spring Flavoured Still Water Comes in Three Flavors
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
Sparkling Fruit Drinks
MASH Makes Lightly Carbonated, Refreshing Low Calorie Beverages
India-Exclusive Hydration Beverages
Reliance Consumer Launches the 'Campa Cricket' Hydration Drink
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Fast-Hydrating Sports Beverages
Inspired Nutraceuticals Debuts a Hydration Beverage Called Endless
Zero-Sugar Sparkling Beverages
PepsiCo Launches the Bubly Beverage Line in the Australian Market
Citrus-Flavored Soda Drink Mixes
SodaStream Now Offers MTN DEW Drink Mix Flavors
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Updated Ice Tea Packaging
Push Beverages Debuts a New Bottle for its 'Tribe Tea' Lineup
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Hydration-Focused Pride Partnerships
Flow Beverage Corp. is Sponsoring Pride Toronto Events
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery
Private Label Sparkling Waters
Rocky Mountain Sparkling Spring Water is Only at Natural Grocers
Raspberry-Infused Botanical Lemonades
Fentimans Launches a New 'Raspberry Lemonade' Beverage
Pickle Juice Campaigns
The Pickle Juice Company Urges People to #SavethePickles
Nutrient-Packed Spring Waters
Natural Grocers Launches a New Unprocessed Sparkling Spring Water
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK