These October 2016 commercials range from heartwarming furniture ads to short social media films that center around a darkly humorous theme that many can relate to -- our evolving obsession with mobile devices and the Internet.
While IKEA's heartwarming and familial ad follows a mother shopping with her little boy -- only to reveal that he is actually a college-aged young man moving out for the first time -- 'The Realest Real' mini documentary by luxury fashion house Kenzo enlists the help of Portlandia star Carrie Brownstein to create a fun, unexpected and quirky ad.
When looking at the month's empowering ads, standouts include Addition Elle's 'F* It Up!' campaign that features famed plus sized models who encourage girls to embrace their curves and individual traits rather than aspiring to meet unrealistic goals often set out by the fashion industry at large.
Top 45 Commercial Trends in October
42
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
41
High-Speed Product Promotions
These Clips Break Down Oreo Recipes for the Brand's Stranger Flavors
40
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
39
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
38
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
37
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
36
Star-Backed Fragrance Ads
The Gucci Guilty Jared Leto Ad Imagines Him Inheriting a Luxe Villa
35
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
34
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
33
Sexism-Fighting Tennis Ads
Nike's 'Unlimited Greatness' Considers the Success of Serena Williams
32
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
31
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
30
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
29
Anime-Inspired Insurance Ads
This Esurance Commercial Tells Its Viewers: 'Don't Catch and Drive'
28
Celebrity Combat Bread Ads
Sylvester Stallone Stars in this Warburtons Bakery Commercial Spot
27
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
26
Distracted Dining Experiments
This Dolmio Experiment Tests Children Who are Fixated on Technology
25
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
24
Majestic Biker Shoe Ads
This Timberland Shoe Commercial Follows a Velvet-Clad Biker Named Fernando
23
Captivating Cat Delivery Ads
Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
22
Heartwarming Furniture Ads
This Ikea France Commercial Shows a Mother Watching Her Son Grow Up
21
Magical Mobile Ads
Apples' iPhone 7 Ads Show Off Its New Camera and Water-Resistant Technology
20
Creator-Inspired Sports Ads
This adidas Ad Says That Hard Work and Determination Aren't Enough
19
Abstract Art-Inspired Apparel
COS and the Guggenheim Museum Made a Series That Honors Agnes Martin
18
Dancing Model Promotions
This Kendall Jenner Vogue Spain Video Shows Her Attempting to Do Ballet
17
Moving-Inspired Playlists
Spotify's 'Moving to Canada' Playlist References the American Election
16
In-School Washing Machines
Whirlpool's 'Care Counts' Program Increases School Attendance
15
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
14
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
13
Depressed Dinosaur Auto Ads
Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock
12
Fashionable Ambassador Interviews
This H&M and Kenzo Ad Features a Candid Chance the Rapper
11
Sassy Smartphone Campaigns
Lenovo's Phone Marketing Campaign Urges Customers to Pass On the iPhone
10
Skater-Made Sneaker Campaigns
William Strobeck Made 'KING PUPPY' for the Supreme and Nike Release
9
Heartthrob-Directed Bourbon Ads
This Kentucky Bourbon Brand's Ad Was Led by Matthew McConaughey
8
People-Powered Short Films
Sesc's Film Campaign Shows How People Change People
7
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
6
Special Effects Gardening Ads
Scotts Boasts Green Grass Lawns That Can Be Used as Green Screens
5
PSA Music Videos
Andrew Bird's 'Pulaski' Visuals Function as a Gun Violence PSA
4
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
3
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
2
Disturbing Online Bullying PSAs
This Video Shows How Manipulative Tactics Can Be Enhanced Online
1
Charitable Piano Ballads
This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations
Related Ideas
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Viral Non-AI Christmas Ads
Intermarché’s “Le mal aimé” Ad Was Made by an 80-Person Team
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Heartwarming Bank Campaigns
Chase's Next Thing You Know Campaign Captures a Full Life
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Anniversary-Honoring Furniture Series
IKEA Presents its STOCKHOLM Collection for 2025
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Humorous Actress-Led Phone Ads
T-Mobile Taps Zoe Saldaña, Marco Perego, and Jeff Bridges
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Modern Furniture Designs
IKEA Revealed a New Collection at Milan Design Week 2025
Nature-Inspired Luxury Fashion Collections
Michael Kors Spring 2026 Campaign Film is Eye-Catching
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Journey-Inspired Fashion Collections
Isabel Marant Has Released the Spring 2026 Campaign Film
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Redefined Masculinity Branding
Kotn's 'Tough Guys, Soft Sweaters.' Campaign Stars Danny Trejo
Furniture-Inspired Acting Games
Wayfair's Chair-Ades Challenge Puts a Rewarding Spin on Charades
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Urban-Inspired Outwear Campaigns
Moose Knuckles is the 'Pulse of the City' for Fall/Winter 2025
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Sleep Poverty Awareness Campaigns
Ikea Canada Introduces the Sleepless Lamp Calmpaign
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Omni-Compatible Smart Home Devices
The Latest IKEA Smart Home Range Has 21 Low-Cost Products
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Back-To-School Fashion Campaigns
JCPenney Introduced its 'Back-to-It' Campaign
Plush-Starring Sitcom-Style Campaigns
IKEA UK Introduces the Adorable Life in Stitches Campaign
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Dreamy Dance-Centric Ads
Apple and Spike Jonze Reimagine Heartbreak with the AirPods 4 Ad
Diversity-Focused Furniture Campaigns
IKEA Canada Initiates a Marketing Effort Titled Making Space
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Ai Customer Campaigns
The Mint Mobile Ad Featuring Ryan Reynolds Stars Genuine User Tilly Norwood
Cross-Brand Shop-in-Shops
The IKEA in Best By Pilot Shares Inspirational Kitchen & Laundry Setups
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Bold Footwear Brand Resets
ALDO Launches the Try Every Thing Campaign for Fall 2025
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Actress-Backed Handbag Collections
Prada Spotlights Its Galleria Handbag Collection
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Personalized Kitchen Campaigns
KitchenAid's Make More Than Meals Spotlights Redesigned Appliances
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Honest Senior Living Campaigns
Benchmark Senior Living's In Their Own Words Shares Real Stories
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Cheeky Holiday-Inspired Sofa Campaigns
The Lovesac Company Highlights the Comfort of Couchmas
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Creative Home Campaigns
IKEA U.S. Launches its 'Dream the Possibilities' Platform
Creative Home Collections
IKEA is Imaginative with Its Brand-New GREJSIMOJS Capsule
Warm Tech Holiday Campaigns
A Friend for Christmas is Samsung’s Tender Holiday Campaign Short Film
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Household Expense Ads
BBDO Bangkok Launches 'Don’t Lose What AI Can Save' for Samsung
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform