These October 2016 commercials range from heartwarming furniture ads to short social media films that center around a darkly humorous theme that many can relate to -- our evolving obsession with mobile devices and the Internet.
While IKEA's heartwarming and familial ad follows a mother shopping with her little boy -- only to reveal that he is actually a college-aged young man moving out for the first time -- 'The Realest Real' mini documentary by luxury fashion house Kenzo enlists the help of Portlandia star Carrie Brownstein to create a fun, unexpected and quirky ad.
When looking at the month's empowering ads, standouts include Addition Elle's 'F* It Up!' campaign that features famed plus sized models who encourage girls to embrace their curves and individual traits rather than aspiring to meet unrealistic goals often set out by the fashion industry at large.
Top 45 Commercial Trends in October
42
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
41
High-Speed Product Promotions
These Clips Break Down Oreo Recipes for the Brand's Stranger Flavors
40
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
39
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
38
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
37
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
36
Star-Backed Fragrance Ads
The Gucci Guilty Jared Leto Ad Imagines Him Inheriting a Luxe Villa
35
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
34
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
33
Sexism-Fighting Tennis Ads
Nike's 'Unlimited Greatness' Considers the Success of Serena Williams
32
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
31
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
30
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
29
Anime-Inspired Insurance Ads
This Esurance Commercial Tells Its Viewers: 'Don't Catch and Drive'
28
Celebrity Combat Bread Ads
Sylvester Stallone Stars in this Warburtons Bakery Commercial Spot
27
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
26
Distracted Dining Experiments
This Dolmio Experiment Tests Children Who are Fixated on Technology
25
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
24
Majestic Biker Shoe Ads
This Timberland Shoe Commercial Follows a Velvet-Clad Biker Named Fernando
23
Captivating Cat Delivery Ads
Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
22
Heartwarming Furniture Ads
This Ikea France Commercial Shows a Mother Watching Her Son Grow Up
21
Magical Mobile Ads
Apples' iPhone 7 Ads Show Off Its New Camera and Water-Resistant Technology
20
Creator-Inspired Sports Ads
This adidas Ad Says That Hard Work and Determination Aren't Enough
19
Abstract Art-Inspired Apparel
COS and the Guggenheim Museum Made a Series That Honors Agnes Martin
18
Dancing Model Promotions
This Kendall Jenner Vogue Spain Video Shows Her Attempting to Do Ballet
17
Moving-Inspired Playlists
Spotify's 'Moving to Canada' Playlist References the American Election
16
In-School Washing Machines
Whirlpool's 'Care Counts' Program Increases School Attendance
15
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
14
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
13
Depressed Dinosaur Auto Ads
Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock
12
Fashionable Ambassador Interviews
This H&M and Kenzo Ad Features a Candid Chance the Rapper
11
Sassy Smartphone Campaigns
Lenovo's Phone Marketing Campaign Urges Customers to Pass On the iPhone
10
Skater-Made Sneaker Campaigns
William Strobeck Made 'KING PUPPY' for the Supreme and Nike Release
9
People-Powered Short Films
Sesc's Film Campaign Shows How People Change People
8
Heartthrob-Directed Bourbon Ads
This Kentucky Bourbon Brand's Ad Was Led by Matthew McConaughey
7
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
6
Special Effects Gardening Ads
Scotts Boasts Green Grass Lawns That Can Be Used as Green Screens
5
PSA Music Videos
Andrew Bird's 'Pulaski' Visuals Function as a Gun Violence PSA
4
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
3
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
2
Disturbing Online Bullying PSAs
This Video Shows How Manipulative Tactics Can Be Enhanced Online
1
Charitable Piano Ballads
This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations
Related Ideas
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Iconic Stylish Bag Campaigns
Fendi's Summer 2025 Campaign is Cohesive and Contemporary
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Authentic Mother's Day Commercials
Amazon Boxes Take Center Stage in a Heartfelt Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Show-Inspired Marketplace Campaigns
Facebook Marketplace x Netflix Launch a Bridgerton Experience
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Nature-Inspired Luxury Fashion Collections
Michael Kors Spring 2026 Campaign Film is Eye-Catching
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Nostalgically Shot Fashion Campaigns
Celine Debuts Its Pre-Fall 2026 Advertising Campaign
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Shoppable Flag Campaigns
IKEA Canada's Assemble the World Cleverly Styles Home Products
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Journey-Inspired Fashion Collections
Isabel Marant Has Released the Spring 2026 Campaign Film
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Emotional Holiday Campaigns
John Lewis 2025 Christmas Ad Fuse 90s Nostalgia with Family Connection
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Fashion Campaign Imagery
The Vivienne Westwood FW26 Campaign is a Seasonal Fashion Campaign
California-Inspired Luxe Fashion Lines
Tory Burch Presents Its Sunny Pre-Fall 2025 Campaign
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Furniture-Inspired Acting Games
Wayfair's Chair-Ades Challenge Puts a Rewarding Spin on Charades
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Urban-Inspired Outwear Campaigns
Moose Knuckles is the 'Pulse of the City' for Fall/Winter 2025
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Venice-Bound High-Fashion Campaigns
Bottega Veneta Boasts Its Pre-Fall 2026 Ad Campaign
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Omni-Compatible Smart Home Devices
The Latest IKEA Smart Home Range Has 21 Low-Cost Products
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Character-Driven Fashion Newsletters
The RealReal Creates The RealGirl Luxury Consignment Series
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Plush-Starring Sitcom-Style Campaigns
IKEA UK Introduces the Adorable Life in Stitches Campaign
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Fashion Inspired Romance Campaigns
Burberry Unveiled Its Love, on Repeat Chinese Valentine's Film
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Cinematic Valentine's Day Campaigns
Tiffany & Co.'s 2026 Valentine's Day Film Starred Adria Arjona
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anime-Inspired Creative Campaigns
Canva Japan Launched Animated Commercial Films
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Diversity-Focused Furniture Campaigns
IKEA Canada Initiates a Marketing Effort Titled Making Space
Authenticity-Forward Insurance Campaigns
Allianz Ireland Unveils Its New ‘Real Life’ Campaign
Brand Refresh Campaigns
The 'Walmart. Who Knew?' Campaign Challenges Retail Perceptions
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Ai Customer Campaigns
The Mint Mobile Ad Featuring Ryan Reynolds Stars Genuine User Tilly Norwood
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Bold Footwear Brand Resets
ALDO Launches the Try Every Thing Campaign for Fall 2025
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Influencer-Backed Ice Cream Campaigns
Tillamook and Tefi Pessoa Debuted The Real Scoop Newsstand
Lie-Down Furniture Promotions
IKEA Saudi Arabia's Flat Out Discounts Leans into Soccer Action
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Furniture Flag Campaigns
The Assemble the World Recreates World Cup Flags with IKEA Products
Empowering Cinematic Fashion Ads
Camilla and Marc Debuts The Power Woman Short Film
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Transformational Fashion Campaigns
PARCO Summer 2026 Campaign Explores Identity Through Movement
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Personalized Kitchen Campaigns
KitchenAid's Make More Than Meals Spotlights Redesigned Appliances
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Honest Senior Living Campaigns
Benchmark Senior Living's In Their Own Words Shares Real Stories
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Cheeky Holiday-Inspired Sofa Campaigns
The Lovesac Company Highlights the Comfort of Couchmas
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Creative Home Campaigns
IKEA U.S. Launches its 'Dream the Possibilities' Platform
Creative Home Collections
IKEA is Imaginative with Its Brand-New GREJSIMOJS Capsule
Warm Tech Holiday Campaigns
A Friend for Christmas is Samsung’s Tender Holiday Campaign Short Film
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Self-Serve TV Advertising
Walmart Acquires Vibe.co to Simplify Connected TV Campaigns
UK-Expanded Furnishing Campaigns
Blum UK Unveils the 'More Than A Drawer' Campaign
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Football Sofa Promotions
The Flat Out Discounts Campaign is a Football-Themed Retail Promotion