These October 2016 commercials range from heartwarming furniture ads to short social media films that center around a darkly humorous theme that many can relate to -- our evolving obsession with mobile devices and the Internet.
While IKEA's heartwarming and familial ad follows a mother shopping with her little boy -- only to reveal that he is actually a college-aged young man moving out for the first time -- 'The Realest Real' mini documentary by luxury fashion house Kenzo enlists the help of Portlandia star Carrie Brownstein to create a fun, unexpected and quirky ad.
When looking at the month's empowering ads, standouts include Addition Elle's 'F* It Up!' campaign that features famed plus sized models who encourage girls to embrace their curves and individual traits rather than aspiring to meet unrealistic goals often set out by the fashion industry at large.
Top 45 Commercial Trends in October
42
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
41
High-Speed Product Promotions
These Clips Break Down Oreo Recipes for the Brand's Stranger Flavors
40
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
39
Disability Awareness Ads
This Accessible Campaign Will Be Shown During the Paralympic Games
38
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
37
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
36
Star-Backed Fragrance Ads
The Gucci Guilty Jared Leto Ad Imagines Him Inheriting a Luxe Villa
35
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
34
Short Social Media Films
'The Realest Real' from Kenzo Shows Natasha Lyonne as a Teen's Mom
33
Sexism-Fighting Tennis Ads
Nike's 'Unlimited Greatness' Considers the Success of Serena Williams
32
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
31
Jerky-Carrying Drones
David Ortiz and the JerkyBot Advertise for Chef's Cut Jerky
30
Surreal Airline Ads
This British Ad Features a Strange Flower-Covered Person and a Giant Woman
29
Anime-Inspired Insurance Ads
This Esurance Commercial Tells Its Viewers: 'Don't Catch and Drive'
28
Celebrity Combat Bread Ads
Sylvester Stallone Stars in this Warburtons Bakery Commercial Spot
27
Security Camera Ads
Nest's Cheeky 'Mystery Solved' Series Shows Various Household Mishaps
26
Distracted Dining Experiments
This Dolmio Experiment Tests Children Who are Fixated on Technology
25
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
24
Majestic Biker Shoe Ads
This Timberland Shoe Commercial Follows a Velvet-Clad Biker Named Fernando
23
Captivating Cat Delivery Ads
Yamato Transport's Bizzare Commercial Follows a Feline Protagonist
22
Heartwarming Furniture Ads
This Ikea France Commercial Shows a Mother Watching Her Son Grow Up
21
Magical Mobile Ads
Apples' iPhone 7 Ads Show Off Its New Camera and Water-Resistant Technology
20
Creator-Inspired Sports Ads
This adidas Ad Says That Hard Work and Determination Aren't Enough
19
Abstract Art-Inspired Apparel
COS and the Guggenheim Museum Made a Series That Honors Agnes Martin
18
Dancing Model Promotions
This Kendall Jenner Vogue Spain Video Shows Her Attempting to Do Ballet
17
Moving-Inspired Playlists
Spotify's 'Moving to Canada' Playlist References the American Election
16
In-School Washing Machines
Whirlpool's 'Care Counts' Program Increases School Attendance
15
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
14
Stereotype-Defying Menstruation Ads
U By Kotex's 'Its Not My Period' Reframes a Myth About PMS
13
Depressed Dinosaur Auto Ads
Audi's Video Follows a Fearsome T-Rex Who Became a Laughingstock
12
Fashionable Ambassador Interviews
This H&M and Kenzo Ad Features a Candid Chance the Rapper
11
Sassy Smartphone Campaigns
Lenovo's Phone Marketing Campaign Urges Customers to Pass On the iPhone
10
Skater-Made Sneaker Campaigns
William Strobeck Made 'KING PUPPY' for the Supreme and Nike Release
9
People-Powered Short Films
Sesc's Film Campaign Shows How People Change People
8
Heartthrob-Directed Bourbon Ads
This Kentucky Bourbon Brand's Ad Was Led by Matthew McConaughey
7
Unexpectedly Spicy Mustard Commercials
Colman's New Ad Highlights the Strength of Its Mustard
6
Special Effects Gardening Ads
Scotts Boasts Green Grass Lawns That Can Be Used as Green Screens
5
PSA Music Videos
Andrew Bird's 'Pulaski' Visuals Function as a Gun Violence PSA
4
Humorous Office Vacation Ads
Virgin Atlantic Prompts Viewers to Get Away from Work During Holidays
3
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
2
Disturbing Online Bullying PSAs
This Video Shows How Manipulative Tactics Can Be Enhanced Online
1
Charitable Piano Ballads
This HELP Charity Ad from Criss Angel and Dee Snider Encourages Donations
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Y2K Shopping Campaigns
Klarna's That's Smoooth Campaign Stars Paris Hilton
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Shoppable Commercial Series
Walmart's Add to Heart is a 23-Part Shoppable "RomCommerce" Series
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Versatile Outdoor Furniture Series
Fermob Presents a Look at its Latest Collection of Furniture
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Contemporary Debut Furniture Series
Nine United Launches a New Collection of Furniture
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Contemporary Home Brand Initiatives
abc carpet & home Participated in the Holiday Cheer
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes